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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Yudistira Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris
Maya Ulyani
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Other

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Journal : Safari : Jurnal Pengabdian Masyarakat Indonesia

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Pemberdayaan Berbasis Digital bagi Pelaku UMKM Baiq Dewi Kamariani; Nur Fitri Eka Asbarini; Maya Ulyani; Abdul Chalel Rahman
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2700

Abstract

This community engagement initiative aims to enhance the digital capacity of Micro, Small, and Medium Enterprises (MSMEs) in rural areas through the promotion of digital literacy. The program underscores the critical role of digital transformation in expanding market access and increasing the competitiveness of local MSMEs. A participatory educational approach was employed, involving structured training sessions, ongoing mentorship, and collaborative efforts with key village stakeholders. The results indicate a significant improvement in participants' understanding of digital branding, effective use of social media, and the importance of developing a sustainable village-based economic ecosystem
Co-Authors Abdul Chalel Rahman Baiq Dewi Kamariani Nur Fitri Eka Asbarini Widuri Indah Dwi Jayanti