Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam AT-TASYRI' Jurnal Ilmiah Prodi Muamalah Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah Al-Iqtishad
Mikhral Rinaldi
Unknown Affiliation
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALISIS KEPUASAN NASABAH DAERAH PINGGIRAN TERHADAP KUALITAS PELAYANAN DI BANK ACEH CABANG PEMBANTU SUBULUSSALAM Mikhral Rinaldi; Sajim, Sajim
OIKONOMIKA : Jurnal Kajian Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2023): OIKONOMIKA : Jurnal Kajian Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Fattahul Muluk Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53491/oikonomika.v4i2.1177

Abstract

This study aims to analyze customer satisfaction from the outlying areas towards the services provided by the Bank Aceh Subulussalam Branch Office. The main focus of the study is to understand how service aspects such as responsiveness, reliability, empathy, assurance, and physical evidence affect customer satisfaction from remote areas. The research method used is a qualitative approach with a qualitative descriptive method, collecting data through interviews and direct observation of 15 customers from outlying areas. The results of the study indicate that customers from outlying areas are satisfied with the services provided by the bank. This satisfaction is influenced by several factors, including the quality of the bank's physical facilities, the reliability and responsiveness of employees, and the attention and assurance provided. Fair service without distinguishing the customer's area of ​​origin, friendly and professional attitudes from employees, and concern for the specific needs of customers such as assistance in filling out forms and providing health facilities during the COVID-19 pandemic, are key factors in increasing customer satisfaction. This study concludes that Bank Aceh Subulussalam Branch Office has succeeded in providing good and satisfactory service to customers from various backgrounds, including those from outlying areas. Therefore, it is recommended that banks continue to maintain and improve the quality of service to maintain customer satisfaction and increase their loyalty. Customers are expected to actively ask and communicate with the bank if they need help so that the transaction process runs smoothly and effectively
RELEVANSI STRATEGI PROMOSI PRODUK GADAI EMAS DALAM PENINGKATAN VOLUME JASA PENJUALAN PADA PEGADAIAN SYARIAH CABANG MEULABOH Rahmi Wahyuni; Inayatillah; Mikhral Rinaldi
AL-IQTISHAD : Jurnal Perbankan Syariah dan Ekonomi Islam Vol. 2 No. 2 (2023): AL-IQTISHAD : Jurnal Perbankan Syariah dan Ekonomi Islam
Publisher : Program Studi Perbankan Syariah, Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/iqtishad.v1i2.2517

Abstract

Promosi merupakan salah satu kegiatan perusahaan untuk memperkenalkan produk kepada masyarakat. Dampak promosi terhadap peningkatkan volume penjualan di Pegadaian Syariah Cabang Meulaboh sangat signifikan. Peningkatan jumlah nasabah menjadi indikator utama meningkatnya volume penjualan produk di Pegadaian Syariah Cabang Meulaboh. Adapun tujuan dari penelitian ini untuk mengetahui strategi promosi produk gadai emas dalam meningkatkan volume penjualan di Pegadaian Syariah Cabang Meulaboh dan dampak promosi terhadap peningkatkan volume penjualan di Pegadaian Syariah Cabang Meulaboh. Penelitian ini menggunakan metode kualitatif, dengan penentuan subjek penelitian sebanyak 15 orang. Pengumpulan data dilakukan dengan teknik wawancara, observasi dan dokumentasi dan teknik analis data dilakukan dengan teknik kualitatif. Hasil penelitian menunjukkan bahwa strategi promosi produk gadai emas di Pegadaian Syariah Cabang Meulaboh dilakukan dengan beberapa jenis di antaranya promosi marketing officer (bekerjasama dengan instansi lain). Strategi promosi juga dilakukan melalui periklanan produk yang dilakukan melalui pamlet/baliho dan brosur, sales promotions (promosi penjualan) dengan memberikan harga khusus gadai, public relation (publisitas) dengan ikut serta dalam kegiatan expo dan festival UMKM, word of mouth yang dilakukan oleh nasabah Pegadaian Syariah Cabang Meulaboh serta promosi melalui website, story WhatsApp, facebook dan youtube. Pelaksanaan promosi gadai emas oleh Pegadaian Syariah Cabang Meulaboh sangat berdampak bagi volume penjualan produk gadai emas. Peningkatan penjualan produk tersebut terlihat peningkatan jumlah nasabah gadai emas semenjak 5 tahun terakhir, rata-rata peningkatan pertahun berkisar 20%-30%. Hingga tahun 2023 nasabah Pegadaian Syariah Cabang Meulaboh pada produk gadai emas mencapai 1.500 orang.
PERKEMBANGAN EKONOMI MAKRO PROVINSI ACEH MASA PANDEMI COVID-19 Mikhral Rinaldi
AT-TASYRI': JURNAL ILMIAH PRODI MUAMALAH Vol. 12 No. 2 (2020): At-Tasyri': Jurnal Ilmiah Prodi Muamalah
Publisher : Prodi Hukum Ekonomi Syariah STAIN Teungku Dirundeng Meulaboh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tasyri.v12i2.416

Abstract

Abstrak Penelitian ini bertujuan untuk melihat perkembangan ekonomi makro di provinsi aceh selama terjadinya pandemi COVID-19, data yang digunakan dalam penelitian ini merupakan data sekunder yang sudah diolah yang di ambil melalui kajian kepustakaan dari berbagai sumber seperi Bank Indonesia dan Badan Pusat Statistik yang mengkaji ekonomi regional suatu wilayah/daerah. Metode penelitian yang digunakan bersifat kualitatif deskriptif yang menggunakan analisis terhadap data ekonomi makro provinsi aceh triwulan I dan triwulan II tahun 2020. Dalam penelitian ekonomi makro provinsi aceh menggunakan dua sisi yang di analisis berdasarkan data yang tersaji, yaitu sisi pengeluaran dan sisi lapangan usaha. Hasil analisis menunjukkan bahwa kinerja ekonomi makro provinsi aceh selama pandemi COVID-19 mengalami kontraksi yang signifikan. Ditinjau dari sisi pengularan, penyebab utama kontraksi yang terjadi dikarenakan defisit neraca ekspor antar daerah dan negatifnya ekspor luar negeri. Sementara itu dari sisi lapangan usaha, kontraksi ekonomi utama di sebabkan oleh menurunnya lapangan usaha perdagangan besar dan eceran dan lapangan usaha transportasi. Lapangan usaha pertanian, perikanan dan kehutanan juga mengalami kontraksi akibat berkurangnya aktivitas masyarakat selama pandemi COVID-19 dan terjadinya penurunan daya beli masyarakat. Kata Kunci: Makro ekonomi, COVID-19
OPTIMALISASI TEORI KOMUNIKASI UNTUK MENINGKATKAN PEMASARAN DIGITAL @maktabah_imamsyafii DI INSTAGRAM Mikhral Rinaldi; Nabila Putri; Rizki Syahputra
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3730

Abstract

The rapid development of communication technology and social media has created significant opportunities for businesses to introduce and market products digitally. This article examines the digital marketing communication strategy implemented by @maktabah_imamsyafii, a publisher and distributor of religious books, which utilizes Instagram as a platform to enhance product recognition and sales. Before transitioning to digital marketing, Maktabah Imam Syafii relied on traditional marketing methods that had limitations in terms of reach and time. Since adopting Instagram in August 2016, they have successfully increased their follower count to 5,000 and experienced a 37% increase in sales. This study employs a qualitative case study approach to identify the factors influencing the success of their digital marketing strategy. The findings show that using Instagram as an interactive and persuasive communication channel has strengthened their relationship with the audience and enhanced customer loyalty. Informative content, attractive promotions such as giveaways and discounts, and a personalized approach in interacting with customers have proven effective in increasing engagement and sales. Despite facing challenges from rapid changes in digital consumption trends, the study emphasizes the importance of adaptive marketing strategies based on data analytics to maintain success in the digital age. The findings are expected to provide valuable insights for other businesses in optimizing digital marketing on social media.
Co-Authors Inayatillah Inayatillah Nabila Putri Rahmi Wahyuni Rizki Syahputra Sajim, Sajim