Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dan Kewirausahaan
Andayani, Triya
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION SERTA IMPLIKASINYA TERHADAP E-LOYALTY (STUDI PADA NASABAH BANK NEGARA INDONESIA (BNI) PENGGUNA MOBILE BANKING) Andayani, Triya; Rommy, Nursaban; Nur, Nofal; Awasinombu, Aidin Hudani; Juharsah, Juharsah
Jurnal Manajemen dan Kewirausahaan Vol 13, No 2 (2021): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.708 KB) | DOI: 10.55598/jmk.v13i2.23324

Abstract

The aims of the research are: (1). To determine the effect of e-service quality on e-satisfaction. (2). To determine the effect of e-satisfaction on e-loyalty. (3). To determine the effect of e-service quality on e-loyalty. (4). To determine the effect of e-service quality and e-satisfaction on e-loyalty. (5). To determine the effect of e-service quality on e-loyalty through e-satisfaction.  The population in this study is BNI Bank customers who use Mobile banking, while the number is unknown. The sample in this study were 104 respondents using purposive sampling method. The data collection method used in this study was an online questionnaire. The method of analysis using AMOS and SPSS.  The results of the study are: (1). E-service quality has a positive and significant effect on e-loyalty. (2). E-satisfaction has a positive but not significant effect on e-loyalty. (3). E-service quality has a positive and significant effect on e-loyalty. (4). E-service quality and e-satisfaction have a positive and significant effect on e-loyalty. (5). E-service quality has a positive but not significant effect on e-loyalty through e-satisfaction.
Co-Authors Awasinombu, Aidin Hudani Juharsah, Juharsah Nofal Nur S., Nursaban Rommy