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All Journal Jurnal Manajemen Dan Kewirausahaan Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Nofal Nur
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
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Pengaruh Kualitas Produk, Harga Dan Merek Terhadap Keputusan Pembelian Konsumen Pakaian Bekas Di Kota Kendari Sarfina, Sarfina; Palilati, Alida; Nur, Nofal
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Publisher : Jurusan Manajemen, fakultas ekonomi dan bisnis universitas Halu Oleo

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Harga Dan Merek Terhadap Keputusan Pembelian Konsumen Pakaian Bekas Di Kota Kendari. Jenis data yang digunakan dalam penelitian ini adalah data primer berupa kuisioner yang di bagikan kepada responden penelitian. Responden yang menjadi sampel dalam penelitian ini berjumlah 75 orang responden. Analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda.Hasil analisis menunjukan bahwa variabel Kualitas produk, Harga dan Merek berpengaruh signifikan terhadap Keputusan Pembelian Konsumen produk Pakaian bekas di Kota Kendari.Kata Kunci: Kualitas Produk, Harga, Merek, Keputusan Pembelian
Pengaruh Atribut Produk Terhadap Keputusan Pembelian Konsumen Pada Urban Surf Kendari M., Ummu Rachma; Sukotjo, Endro; Nur, Nofal
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Publisher : Jurusan Manajemen, fakultas ekonomi dan bisnis universitas Halu Oleo

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Abstract

Penelitian ini bertujuan untuk menjelaskan dan menguji secara empiris pengaruh kualitas produk, fitur produk dan desain produk terhadap keputusan pembelian pelanggan Urban Surf Kendari baik secara parsial maupun simultan. Teknik penarikan sampling adalah accidental sampling yaitu sebanyak 50 orang. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis regresi berganda.Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan Urban Surf Kendari, fitur produk berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan Urban Surf Kendari, desain produkberpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan Urban Surf KendariKata Kunci : Kualitas, Fitur, Desain, Keputusan.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PRODUK FASHION PADA ONLINE SHOPPING MELALUI MEDIA SOSIAL FACEBOOK (STUDI KASUS: BAUBAU JUAL BELI (BJB) UNTUK MAHASISWA DI KOTA BAU-BAU) Ramadhani, Nurlaila; Sukotjo, Endro; Juharsah, Juharsah; Sinarwaty, Sinarwaty; Nur, Nofal
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Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas layanan terhadap loyalitas pelanggan produk fashion pada online shopping melalui media sosial facebook pada grup online shopping Baubau Jual Beli (BJB). Penelitian ini dilakukan di Kota Baubau dengan obyek penelitian yaitu mahasiswa di Kota Baubau yang menggunakan online shopping sebagai pelanggan produk fashion melalui media social online facebook. Populasi penelitian ini adalah semua mahasiswa di Kota Baubau yang berbelanja di grup facebook Baubau Jual Beli (BJB). Penelitian ini menggunakan teori rescoe dan teknik sampling (accidental sampling) yang berdasakan kebetulan ditemui di lingkungan kampus Universitas Dayanu Ikhsanuddin dan sesuai dengan kriteria yaitu mempunyai media social facebook dan telah bergabung dalam grup Baubau jual beli (BJB) serta minimal telah 2 kali berbelanja produk fashion di grup facebook Baubau Jual Beli (BJB). Dalam penelitian ini terdapat 2 variabel yang terdiri dari 1 variabel independen (kualitas pelayanan) dan 1 variabel dependen (loyalitas pelanggan), maka jumlah anggota Sampel yang diambil untuk penelitian ini adalah 60 responden. Variabel yang diamati yaitu X1. Tangible (Bukti Fisik), X.1.2 Reliability (Kehandalan), X.1.3. Responsive (Ketanggapan), X.1.4. Assurance (Jaminan), X.1.5. Empathy (Empati) dan Y1.1. Purchase intention, Y1.2. Word-of-mouth, Y1.3. Price sensivity, Y1.4. Complaining behavior. Hasil penelitian menunjukkan bahwa secara parsial kualitas layanan berpengaruh signifikan dan positif terhadap loyalitas pelanggan produk fashion pada online shopping Baubau Jual Beli (BJB).Kata Kunci: Kualitas Layanan, Loyalitas Pelanggan, Online Shopping 
PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION SERTA IMPLIKASINYA TERHADAP E-LOYALTY (STUDI PADA NASABAH BANK NEGARA INDONESIA (BNI) PENGGUNA MOBILE BANKING) Andayani, Triya; Rommy, Nursaban; Nur, Nofal; Awasinombu, Aidin Hudani; Juharsah, Juharsah
Jurnal Manajemen dan Kewirausahaan Vol 13, No 2 (2021): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.708 KB) | DOI: 10.55598/jmk.v13i2.23324

Abstract

The aims of the research are: (1). To determine the effect of e-service quality on e-satisfaction. (2). To determine the effect of e-satisfaction on e-loyalty. (3). To determine the effect of e-service quality on e-loyalty. (4). To determine the effect of e-service quality and e-satisfaction on e-loyalty. (5). To determine the effect of e-service quality on e-loyalty through e-satisfaction.  The population in this study is BNI Bank customers who use Mobile banking, while the number is unknown. The sample in this study were 104 respondents using purposive sampling method. The data collection method used in this study was an online questionnaire. The method of analysis using AMOS and SPSS.  The results of the study are: (1). E-service quality has a positive and significant effect on e-loyalty. (2). E-satisfaction has a positive but not significant effect on e-loyalty. (3). E-service quality has a positive and significant effect on e-loyalty. (4). E-service quality and e-satisfaction have a positive and significant effect on e-loyalty. (5). E-service quality has a positive but not significant effect on e-loyalty through e-satisfaction.
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI REKTORAT UNIVERSITAS HALU OLEO Emiyanti, Emiyanti; Putera, Asrip; Nur, Nofal
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Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

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Abstract

This study aims (1) to examine the simultaneous influence of work discipline and work motivation on the performance of the Rectorate employee of Halu Oleo University, (2) to examine the effect of work discipline on the performance of the employee of the Rectorate of Halu Oleo University, (3) to examine the effect of work motivation on employee performance. Halu Oleo University Chancellor. The object of this research is the Rectorate Employee of Halu Oleo University who has the status as a Civil Servant. The population of this research is the Rectorate Employees with the status as civil servants, amounting to 80 people, because the population is less than 100 people, the sample of this research is 80 employees of Halu Oleo University Rectorate as respondents. Collecting research data using questionnaires, research data analyzed using Multiple Linear Regression through SPSS 21 software. The results of this study (1) ) Simultaneously Work Discipline and Work Motivation have a positive and significant effect on the Performance of Rectorate Employees at Halu Oleo University, (2) Work Discipline has a positive and significant effect on the performance of the Rectorate Employees of Halu Oleo University, (3) Work motivation has a positive and significant effect on the performance of the Rectorate Employees of Halu Oleo University. 
PENGARUH ORIENTASI PASAR, KELENGKAPAN PRODUK DAN SALURAN DISTRIBUSI TERHADAP KINERJA PEMASARAN PRODUK CUSSONS BABY PADA PT.MATAKAR KENDARI Aminudin, La Ode; Bua, Hasanuddin; Nur, Nofal
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Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

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Abstract

This study aims to determine the effect of market orientation, product completeness and distribution channels on the enlargement performance of Cussons Baby products at PT. Matakar Kendari. The sample in this study is 72 outlets that have been registered as customers of PT. Kendari Matakar using multiple linear regression analysis method. Based on the results of statistical calculations, it shows that there is a positive and partially significant influence between the variables of market orientation, product completeness, and distribution channels on the marketing performance of cussons baby products at PT. Matakar Kendari. With the meaning that the better the market orientation, product completeness and distribution channels, the better the marketing performance of cussons baby products at PT Matakar Kendari.  
PENGARUH NILAI PELANGGAN DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA PT. TOYOTA HADJI KALLA KENDARI Cahya Dwi Saputra; Yusuf Yusuf; Nofal Nur; Agustinus Tangalayuk; Isalman Isalman
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.27008

Abstract

The aim of this study; (1) To determine the effect of customer value on customer satisfaction at PT. Toyota Haji Kalla; (2) the influence of relationship marketing on customer satisfaction; (3) the influence of customer value on customer loyalty; (4) the influence of relationship marketing on customer loyalty; (5) the effect of customer satisfaction on customer loyalty; (6) the effect of customer value on customer loyalty through satisfaction as a mediating variable; (7) To determine the effect of marketing relationship on customer loyalty through satisfaction as a mediating variable. The population in this study were all customers of PT. Toyota Hadji Kalla made the purchase. The total population in this study cannot be known (infinitive). The sample of this study was 100 respondents using the Lemeshow formula. The results showed that: (1) Customer value had a significant effect on customer satisfaction at PT. Toyota Haji Kalla; (2) Relationship marketing has a significant effect on customer satisfaction; (3) Customer value has a significant effect on customer loyalty; (4) Relationship marketing has a significant effect on customer loyalty; (5) customer goals are significant to customer loyalty; (6) Customer value has a significant effect on customer loyalty through satisfaction as a mediating variable; (7) Relationship marketing has a significant effect on customer loyalty through satisfaction as a mediating variable
PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN INDOGROSIR KENDARI Haris Khoirul Imam Khoirul Imam; Sudirman Zaid; Nofal Nur; Muhamad Masri; Riski Amalia Madi
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30908

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This study aims to determine both simultaneously and partially from store atmosphere and service quality on customer loyalty at Indogrosir Kendari. The population in this study are customers who make transaction at Indogrosir Kendari whose number is unknown. The sample of this research is 65 respondents with accidental or convenience sampling technique. The data collection mrthod in this study used a questionnaire. this study uses multiple linear regression analysis. The results showed that both simultaneously ans partially store atmosphere and service quality had a positive and significant effect on indogrosir kendari customer loyalty. Which means that if the store atmosphere and service quality are good, it will tend to effect customer loyalty.
PENGARUH KOMUNIKASI PEMASARAN, KEPERCAYAAN DAN CITRA LEMBAGA TERHADAP KEPUASAN PUBLIK PADA KANTOR DPRD KABUPATEN WAKATOBI La Ode Masnurlin; Nursaban Rommy Suleman; Nofal Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 3 (2022): Jurnal JUMBO Vol 6 No 3
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.009 KB) | DOI: 10.33772/jumbo.v6i3.23198

Abstract

Tujuan Penelitian ini menguji dan menjelaskan Komunikasi Pemasaran, Kepercayaan Dan Citra Lembaga Terhadap Kepuasan Publik. Pendekatan Penelitian ini quantitative dengan para digma positivis. Pengumpulan data dilakukan secara cross-section dengan menggunakan angket.Populasi Penelitian ni adalah 100 responden di Kantor DPRD Kabupaten Wakatobi. Peralatan analisis yang digunakan adalah Analisis Regresi Berganda.Hasil penelitian menunjukkan bahwa komunikasi pemasaran, kepercayaan dan citra lembaga berpengaruh positif dan signifikan terhadap kepuasan public dan komunikasi Pemasaran berpengaruh positif dan signifikan terhadap kepuasan publik.Selanjutnya kepercayaan berpengaruh positif dan signifikan terhadap kepuasan public kemudian citra lembaga berpengaruh positif dan signifikan terhadap kepuasan publik
PERAN DISIPLIN KERJA DALAM MEMEDIASI PENGARUH PENGAWASAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI LEMBAGA PEMBINAAN KHUSUS ANAK KELAS II KENDARI Irwan La Mane; Dedy Takdir Syaifuddin; Nofal Nur; Hasanuddin Bua; Ansir Ansir; Salma Saleh
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 1 (2020): Jurnal Jumbo Vol 4 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.395 KB) | DOI: 10.33772/jumbo.v4i1.13262

Abstract

 This study aims to analyze the effect of supervision, work motivation and work discipline on employee performance. To find out and analyze the effect of supervision and work motivation on work discipline, and see the mediating role of work discipline. This research was conducted at the Institute for Special Child Development Institution Class II Kendari. The population in this study amounted to 46 staff employees, sampling using census techniques with a total sample of 46 people. Research data were collected using a questionnaire and analyzed using Partial Least Square (PLS) analysis. The results of this study indicate that the higher level of supervision conducted will be able to improve work discipline and employee performance. Likewise, the higher work motivation of employees will lead to increased work discipline and employee performance. Work discipline plays a role in mediating the effect of supervision and work motivation on employee performance.This study aims to analyze the effect of supervision, work motivation and work discipline on employee performance. To find out and analyze the effect of supervision and work motivation on work discipline, and see the mediating role of work discipline. This research was conducted at the Institute for Special Child Development Institution Class II Kendari. The population in this study amounted to 46 staff employees, sampling using census techniques with a total sample of 46 people. Research data were collected using a questionnaire and analyzed using Partial Least Square (PLS) analysis.The results of this study indicate that the higher level of supervision conducted will be able to improve work discipline and employee performance. Likewise, the higher work motivation of employees will lead to increased work discipline and employee performance. Work discipline plays a role in mediating the effect of supervision and work motivation on employee performance.
Co-Authors Agustinus Tangalayuk Aidin Hudani Awasinombu Alida Palilati Aliddin, Laode Asfahyadin Aminudin, La Ode Andayani, Triya Ansir Ansir Awasinombu, Aidin Hudani Cahya Dwi Saputra Dedy Takdir Syaifuddin Emiyanti, Emiyanti Haris Khoirul Imam Khoirul Imam Hasanuddin Bua Hasanuddin Bua Ibnu Hajar Ibnu Hajar Irwan La Mane Isalman, Isalman Istianandar, Farhan Ramdhani Juharsah, Juharsah La Ode Asfahyadin La Ode Bahana Adam La Ode Masnurlin M., Ummu Rachma Masri, Muhamad Muh. Rivan Kohawan Novianti, Jihan Olivia Anindyta Mashud Patwayati Patwayati Putera, Asrip Rachmat Riyaldi Hasan Ramadhani, Nurlaila Riski Amalia Madi S Syarifa Fauzin S., Nursaban Rommy Salma Saleh Sarfina, Sarfina Sinarwaty Sunarjo Siti Syahruni Sudirman Zaid Sukotjo, Endro Sumardin Sumardin Yusuf Montundu Yusuf Yusuf