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All Journal Jurnal Manajemen Dan Kewirausahaan Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur
Masri, Muhammad
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH DIMENSI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK IPHONE DI KOTA KENDARI Natashya, Anggita; Nasrul, Nasrul; Mokodompit, Eliyanti Agus; Masri, Muhammad; Kohawan, Rivan
Jurnal Manajemen dan Kewirausahaan Vol 13, No 2 (2021): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.254 KB) | DOI: 10.55598/jmk.v13i2.23322

Abstract

The purpose of this study was to examine the effect of product attribute dimensions on purchasing decisions for Iphone brand mobile phones in Kendari City. The independent variables used in this study are Product Quality, Product Features, Product Design, Product Brand, Product Packaging, Product Label and Product Support Services. The dependent variable used in this study is Purchase Decision. The population of this research is Kendari City Community Employees who use iPhone products with a total sample of 50 respondents who meet the criteria using the purposive sampling method. The analytical technique used is multiple linear regression analysis with the help of the SPSS 2 program. The results of this study found that: 1) Product quality has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 2) Product features have a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 3) Product design has a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 4) The product brand has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 5) Product packaging has an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 6) Product labels have an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; and 7) Product support services have a significant effect on purchasing decisions for the Iphone brand in Kendari City.
THE EFFECT OF ORGANIZATIONAL JUSTICE ON EXTRINSIC MOTIVATION, INTRINSIC MOTIVATION, JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN THE BANKING SECTOR Sabara, Saldiansyah; Nasrul, Nasrul; Yusuf, Hayat; Masri, Muhammad
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2067

Abstract

This study employs a quantitative explanatory approach to examine the direct effects of organizational justice on extrinsic motivation, intrinsic motivation, job satisfaction, and employee performance in the banking sector. Data were collected using a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that organizational justice has a positive and significant effect on extrinsic motivation, intrinsic motivation, and job satisfaction. Furthermore, extrinsic motivation and intrinsic motivation have a positive and significant effect on job satisfaction, while job satisfaction significantly influences employee performance. These findings emphasize the importance of organizational justice in fostering motivation, enhancing job satisfaction, and improving employee performance within banking organizations
TRAINING PROGRAM ON STREAMLINED BUSINESS PLANNING AND MANAGEMENT FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN RAPAMBINOPAKA VILLAGE Masri, Muhammad; Fitriaman; Azis Muthalib, Dzulfikri; Putera, Asrip; Rialdy Hasan, Rachmat
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.1924

Abstract

This community service program aims to enhance the managerial capacity of MSME actors in Rapambinopaka Village, Lalonggasumeeto District, Konawe Regency through the “Anti-Ribet Business Management” training, which emphasizes simplified and practical approaches to business planning and management. The program was carried out in four stages preparation, core training, mentoring, and evaluation using an andragogical and hands-on learning approach to ensure that the materials were easily understood and applied. The results indicate improvements in participants’ ability to prepare one-page business plans, conduct simple and regular financial recording, apply basic digital marketing strategies, and implement task division within family-operated businesses. Participants also began using financial applications and social media platforms to expand their market reach. These improvements demonstrate increased managerial understanding and independence in business operations. The program further strengthened MSME collaboration through shared learning and local business networking.
Co-Authors Fitriaman Hayat Yusuf Kohawan, Rivan Mokodompit, Eliyanti Agus Muthalib, Dzulfikri Azis Nasrul Nasrul Natashya, Anggita Putera, Asrip Rialdy Hasan, Rachmat Sabara, Saldiansyah