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All Journal Jurnal Sinergitas PkM & CSR Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Emerging Markets : Business and Management Studies Journal AICS Studi Ilmu Manajemen dan Organisasi
Situmorang, Ringkar
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Student Perspective on Practical Learning Method in Pandemic of COVID-19 Harianto, Anton; Situmorang, Ringkar; Alexandra, Yoanita; Ardani, Edvi Gracia
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.611

Abstract

The Covid-19 pandemic has a wide and deep impact that has changed patterns of life and behavior both in the business sector and in daily human activities. One of the changing patterns of activity is in the education industry, many educational institutions across the world have closed due to this pandemic, and it could jeopardize the academic calendar. Most educational institutes have shifted to online learning platforms to keep academic activities going. However, the question about the preparedness, designing, and effectiveness of e-learning is still not clearly understood, particularly in Indonesia where the technical constraints like suitability of devices and bandwidth availability pose a serious challenge. This issue is even more challenging in the hospitality vocational education. This paper aims to dig deeper the online learning patterns in the perspective of the students in vocational education as the impact of the pandemic. This study uses a qualitative method by conducting in-depth interviews of 15 participants with the expected result to provide information that can help various parties, such as vocational institutions, teachers, and the hotel industry.
Does Gen-Z have an intention to work in the hotel industry? Empirical study from Indonesia Situmorang, Ringkar
Emerging Markets : Business and Management Studies Journal Vol. 12 No. 2 (2024): Vol. 12 No. 2 (2024)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v12i1.234

Abstract

The hotel industry focused on the next generation's talent workforce, which would be Generation Z. This study examined the motivation of this generation to work in the hotel industry. Using the TPB (Theory Planned Behavior) framework, researchers deploy a partial least square (PLS) regression to measure their purpose within the industry after graduation. Using data from 239 vocational students from various hotel schools in Greater Jakarta, Indonesia, we examine the positive attitude, negative attitude, subjective norms, and perceived difficulties in the relationship of their intention to work in the hotel industry. We found that positive attitude, negative attitude, and subjective norms showed significant relations to the perceived difficulties. This result provides practical solutions for hotel managers and educational institutions to come up with special management programs to attract more Generation Z to the hotel industry.
Pelatihan kreasi minuman kopi bagi masyarakat desa Lengkong Kulon Situmorang, Ringkar; Alexandra, Yoanita; Choirisa, Septi Fahmi
Jurnal Sinergitas PKM & CSR Vol. 7 No. 1 (2023): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i1.6154

Abstract

Lengkong Kulon Village is one of the villages that have the potential to become a leading tourist village in the province of Banten. The town is located in the Pagedangan sub-district. Community Service is carried out to help village communities cultivate ten empty kiosks to sell products in the culinary business. This activity was proposed by BUMDES (Village Owned Enterprise) of Lengkong Kulon Village. The training focused on basic teaching methods regarding coffee, basic manual brewing techniques, and the famous creation of coffee menus. The training is to broaden the knowledge of the local community regarding the potential coffee business in the area. The 20 participants of this training come from the youth group of Lengkong Kulon. The training is carried out at the Multimedia Nusantara University (UMN) Campus. Activities implemented in several stages include preparation for service, implementation of service, data collection; the result of seminars; and writing the report. The results of this activity received lively enthusiasm from the local village communityabstract in bahasaDesa Lengkong Kulon adalah salah satu desa yang mempunyai potensi menjadi desa unggulan wisata di provinsi Banten. Desa yang berada di kecamatan Pagedangan. Pengabdian Kepada Masyarakat dilaksanakan untuk membantu masyarakat desa membudidayakan 10 gerobak kosong untuk keperluan penjualan produk di bidang kuliner, sesuai dengan permintaan dari BUMDES (Badan Usaha Milik Desa) Desa Lengkong Kulon. Pelatihan difokuskan pada cara pengajaran dasar mengenai kopi, teknik dasar manual brewing coffee, dan juga kreasi menu kopi, yang diharapkan akan memperluas wawasan masyarakat Desa Lengkong Kulon akan potensi bisnis kopi, serta cara pembuatannya.  20 peserta pelatihan ini datang dari kelompok pemuda karang taruna desa Lengkong Kulon. Pengabdian dilaksanakan secara off-line di Kampus Universitas Multimedia Nusantara (UMN). Kegiatan dilakukan pada beberapa tahap meliputi (1) persiapan pengabdian; (2) pelaksanaan pengabdian; (3) pengumpulan data; (4) seminar hasil pengabdian; dan (5) penulisan laporan pengabdian. Hasil dari aktivitas ini mendapatkan antusiasme yang meriah dari masyarakat desa setempat.
DEVELOPING PUBLIC SPEAKING AND JOB INTERVIEW SKILLS FOR HOSPITALITY STUDENTS Choirisa, Septi Fahmi; Situmorang, Ringkar; Alexandra, Yoanita; Primadini, Intan
Jurnal Sinergitas PKM & CSR Vol. 6 No. 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6155

Abstract

The main issues this article tries to address are vocational students' self-development skills. As a part of the tourism and hospitality industry, vocational schools and university students and lecturers are working on how the next generations contribute to supporting the government's aim to have sustainable business growth. Many vocational schools cover hard skills with low attention to students’ soft skills development. There is a massive gap between their self-preparations and their capabilities in technical management. This reality makes students less motivated and confident to compete in the workforce. This method employed pre-evaluations, workshops, a coaching clinic, and post-event evaluation to ensure the fulfilment of students’ needs. From the first to the second quarter of 2022, this program was made to develop students at Public Vocational School 7 Tangerang, Indonesia. With a total of 110 students with teachers involved, the workshop fulfilled students’ needs in the pre-evaluation questionnaire. Most of the students were satisfied and rated that this workshop supported their preparation before join to the hotel industry. This article contributes to hotel vocational school literature, especially in soft skill development. Moreover, issues addressed in this article can be an insight for vocational school management.
Peluang Bisnis Kopi bagi Masyarakat Desa Serdang Wetan, Tangerang Alexandra, Yoanita; Situmorang, Ringkar; Choirisa, Septi Fahmi
Jurnal Sinergitas PKM & CSR Vol. 8 No. 2 (2024): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i2.7959

Abstract

Kopi adalah salah satu minuman populer di Indonesia yang dapat dinikmati oleh berbagai macam kalangan. Selain itu, kopi telah menjadi bagian dari kehidupan dan budaya sehari-hari masyarakat Indonesia, dimana meningkatkan jumlah bisnis warung kopi di Indonesia. Bisnis warung kopi di Indonesia di nilai memiliki prospek bisnis yang bagus, dan keuntungan bersih yang tinggi. Berdasarkan pertimbangan kemudahan dalam pembuatan bisnis kopi sederhana, dan tingginya profit margin, maka pelatihan kopi dengan cara manual diberikan untuk Desa Serdang Wetan.  Kegiatan ini bekerja sama dengan BUMDES (Badan Usaha Milik Desa) Serdang Tirta Kencana. Desa Serdang Wetan telah memiliki warung kopi sederhana yang dikelola oleh Karang Taruna setempat.. Adapun tujuan dari PKM ini adalah untuk membantu masyarakat Desa Serdang Wetan didalam memulai dan melanjutkan usaha bisnis warung kopi sederhana dengan berfokus kepada pelatihan coffee manual brew. PKM ini diharapkan dapat memberikan manfaat di masa depan bagi masyarakat desa Serdang Wetan yang ingin mempunyai usaha mikro kuliner di wilayahnya. Metode pengabdian dilaksanakan secara langsung di Desa Serdang Wetan. 
Pentingnya peralatan otomasi setelah pandemi COVID-19: Kolaborasi internasional antara industri dan akademis Situmorang, Ringkar; Alexandra, Yoanita; Choirisa, Septi Fahmi; Lestari, Elissa Dwi
Jurnal Sinergitas PKM & CSR Vol. 8 No. 2 (2024): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i2.7971

Abstract

Nilfisk adalah salah satu produsen peralatan kebersihan profesional terkemuka di dunia. Mereka memproduksi peralatan otomasi untuk banyak bisnis industri, seperti pertanian, otomotif, perhotelan, dan banyak lainnya. Selanjutnya, peralatan otomasi menjadi sangat diminati di industri perhotelan karena dapat membantu menjaga jarak sosial dan juga menegakkan protokol kesehatan. Ide inilah yang mencetus mengadakan seminar internasional pengabdian kepada masyarakat yang terdiri dari praktisi industri, profesional hotel, dan akademisi. Acara ini mendapatkan sambutan yang luar biasa dari beberapa hotel, sekolah kejuruan dan universitas di wilayah kota Tangerang. Ada 87 peserta yang datang untuk berbagi ilmu dan keterampilan di acara seminar ini. Seminar internasional ini disambut baik oleh seluruh peserta, yang berharap kedepannya dapat dilanjutkan dengan topik yang berbeda.
Penerapan TAM untuk Meningkatkan Adopsi Cloud Kitchen oleh UMKM Jabodetabek Kurnia, Anung Titra; Situmorang, Ringkar; Sudiyono, Krist Ade
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4474

Abstract

Purpose: This study aims to examine the factors influencing the adoption of cloud kitchen technology by micro, small, and medium enterprises (MSMEs) in the Greater Jakarta area (Jabodetabek) using the Technology Acceptance Model (TAM). The focus is on understanding the roles of perceived usefulness, ease of use, perceived benefits, value, risk, and technological knowledge in shaping adoption decisions. Methodology/approach: This research employs a quantitative approach through structured surveys distributed to MSME owners in Jabodetabek. The survey assessed TAM-based variables, such as perceived usefulness and ease of use, along with contextual variables, including perceived benefit, perceived value, perceived risk, and knowledge of technology. Results/findings: The findings reveal that perceived usefulness and perceived ease of use significantly affect MSMEs’ willingness to adopt cloud kitchen technology. These perceptions are shaped by enterprises' level of technological knowledge, assessment of benefits and value, and risk perception. Cloud kitchens are perceived to offer operational efficiency, lower overhead costs, and broader distribution channels, making them attractive options for MSMEs in competitive markets. Conclusion: MSMEs’ understanding and perception of cloud kitchens’ ease of use and practical benefits significantly influence their adoption. Increasing digital literacy is key to accelerating adoption. Limitations: This study is limited to MSMEs in Jabodetabek, which may restrict the applicability of the results to other regions or business environments. Contribution: This study provides strategic insights for MSMEs, policymakers, and technology developers to support digital transformation in the food service industry.
Digitalization of village based on information technology through developing BUMDes MSMEs website and logo Kristiyanti, Dinar Ajeng; Alexandra, Yoanita; Situmorang, Ringkar; Athira, Reva Fakhrana; William, Juanito Arvin
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 7 No 1 (2024)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v7i1.20803

Abstract

The development of technology has transformed the global economic landscape, including in the realm of Micro, Small, and Medium Enterprises (MSMEs). However, MSME actors in various villages and regions often still have limitations in understanding the importance of digitalization, especially in utilizing technology to promote their products. Therefore, this Community Engagement activity is initiated with the main goal of creating and disseminating understanding about the importance of implementing a profile website, financial management application, and logo in efforts to increase visibility and sales of products for MSME actors in the Serdang Tirta Kencana Village-Owned Enterprises (BUMDes) in Tangerang, Indonesia. The implementation method is based on Community-Based Participatory Research Program (CBPR) with the following stages are location survey, website and logo creation, socialization, and evaluation. Through close collaboration with local stakeholders from BUMDes Serdang Tirta Kencana, this activity has successfully empowered MSME actors with a strong visual identity and significant digital presence. The result is a 95% increase in the skills of MSME actors in BUMDes Serdang Tirta Kencana. It is hoped that through this activity, MSME actors can become competitive and have a positive impact on local economic growth and community empowerment
Co-Authors Alexandra, Yoanita Ardani, Edvi Gracia Athira, Reva Fakhrana Choirisa, Septi Fahmi Dinar Ajeng Kristiyanti, Dinar Ajeng Elissa Dwi Lestari, Elissa Dwi Harianto, Anton Kurnia, Anung Titra Primadini, Intan Sudiyono, Krist Ade William, Juanito Arvin