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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora MABIS: Manajemen dan Bisnis
Sudiyono, Krist Ade
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Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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The power of social commerce: TikTok's impact on Gen Z consumer purchasing behavior Poh, Stella; Hasan, Djohan Gunawan; Sudiyono, Krist Ade
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.835

Abstract

Consumer shopping behavior has changed from brick-and-mortar to online shopping due to the COVID-19 pandemic. The development of online shopping was accompanied by social media technology, resulting in the emergence of the social commerce phenomenon. Social commerce, as a platform that supports two activities at once, has advantages over e-commerce platforms. However, in reality, the adoption of social commerce has not been utilized effectively by business actors, and not a few MSMEs have suffered losses due to the presence of social commerce platforms. This study was conducted to understand the adoption of social commerce platforms by utilizing social media content and live streaming to influence consumer purchases using the AIDA model and TAM model theories. This study uses quantitative methods by distributing questionnaires to 246 respondents and structural equation modeling (SEM) analysis techniques. The results showed that social media content and live streaming can inform consumers clearly and interestingly about products to build consumer attention and interest, which ultimately encourages consumer purchases. This study can be implemented by business owners to optimize the application of social media content and live streaming when running a business to increase consumer attractiveness and purchases.
Bridging the digital divide from the grassroots: The social and economic impact of RT/RW Net in Jabodetabek Urban Periphery Gilbert, Hendra; Utomo, Prio; Sudiyono, Krist Ade
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 12 No 1 (2026): February 2026
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v12i1.21054

Abstract

Despite high internet penetration rates, the benefits of digitalization remain unevenly distributed in Indonesia’s densely populated urban areas. This study investigates RT/RW  Net, a community-driven internet network that has emerged as a grassroots response to the digital divide in Jabodetabek. While often viewed primarily through a legal or technical lens, the socio-economic implications of these networks remain under-explored. Using an interpretive phenomenological approach, this study analyzes data from in-depth interviews, observations, and document analysis involving network managers, users, and local community leaders. The findings reveal that residents adopt RT/RW Net primarily due to affordability and flexible payment schemes. Beyond connectivity, these networks function as mechanisms for Community Driven Digital Inclusion (CDDI), fostering social cohesion through "digital gotong royong" and enabling micro-economic activities. However, sustainability is threatened by legal ambiguity and the risk of enforcement actions. The article concludes by recommending a regulatory framework that legitimizes community networks through cooperative licensing models to ensure inclusive digital transformation.
Co-Authors Gilbert, Hendra Hasan, Djohan Gunawan Kurnia, Anung Titra Panjaitan, Elisabeth Dian Ladestia Poh, Stella Prio Utomo Situmorang, Ringkar