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All Journal MABIS: Manajemen dan Bisnis Studi Ilmu Manajemen dan Organisasi
Sudiyono, Krist Ade
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Economics, Econometrics & Finance Social Sciences

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Penerapan TAM untuk Meningkatkan Adopsi Cloud Kitchen oleh UMKM Jabodetabek Kurnia, Anung Titra; Situmorang, Ringkar; Sudiyono, Krist Ade
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4474

Abstract

Purpose: This study aims to examine the factors influencing the adoption of cloud kitchen technology by micro, small, and medium enterprises (MSMEs) in the Greater Jakarta area (Jabodetabek) using the Technology Acceptance Model (TAM). The focus is on understanding the roles of perceived usefulness, ease of use, perceived benefits, value, risk, and technological knowledge in shaping adoption decisions. Methodology/approach: This research employs a quantitative approach through structured surveys distributed to MSME owners in Jabodetabek. The survey assessed TAM-based variables, such as perceived usefulness and ease of use, along with contextual variables, including perceived benefit, perceived value, perceived risk, and knowledge of technology. Results/findings: The findings reveal that perceived usefulness and perceived ease of use significantly affect MSMEs’ willingness to adopt cloud kitchen technology. These perceptions are shaped by enterprises' level of technological knowledge, assessment of benefits and value, and risk perception. Cloud kitchens are perceived to offer operational efficiency, lower overhead costs, and broader distribution channels, making them attractive options for MSMEs in competitive markets. Conclusion: MSMEs’ understanding and perception of cloud kitchens’ ease of use and practical benefits significantly influence their adoption. Increasing digital literacy is key to accelerating adoption. Limitations: This study is limited to MSMEs in Jabodetabek, which may restrict the applicability of the results to other regions or business environments. Contribution: This study provides strategic insights for MSMEs, policymakers, and technology developers to support digital transformation in the food service industry.
Penerapan CAC untuk Menganalisis Pengaruh Purchase Intention Pengguna Kosmetik pada Fitur AR Panjaitan, Elisabeth Dian Ladestia; Hasan, Djohan Gunawan; Sudiyono, Krist Ade
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4517

Abstract

Purpose: This study aims to analyze the factors influencing cosmetic purchase intention. The context is the use of augmented reality (AR) features in Indonesian e-commerce platforms. Methodology/approach: The research uses a quantitative approach. The analysis method is SEM-PLS (Structural Equation Modeling - Partial Least Squares). The sample consists of 176 women who have used AR features on Shopee, Tokopedia, Lazada, and Blibli. Key variables include vividness, shopping benefits, behavioral control, satisfaction, and purchase intention. Results/findings: Vividness positively affects both behavioral control and satisfaction. Shopping benefits significantly influence satisfaction. Behavioral control and satisfaction positively impact purchase intention. More realistic and interactive AR features improve user satisfaction and boost buying intention. Conclusion: This study concludes that augmented reality (AR) features in e-commerce significantly influence the purchase intention of cosmetic users in Indonesia. Factors such as vividness, shopping benefits, and behavioral control positively affect satisfaction, which in turn enhances purchase intention. The research fills a gap by linking vividness and shopping benefits with user satisfaction, which leads to actual purchase intentions in AR-based platforms. Limitations: This study only involves users of specific e-commerce platforms, so the results may not be fully representative of all augmented reality features across e-commerce platforms in Indonesia. Contribution: Offers strategic insights for brand owners and marketers to enhance AR-based features. Guides IT and tech developers to build more effective AR experiences. Supports digital marketing practices in the beauty and cosmetics sector.
The power of social commerce: TikTok's impact on Gen Z consumer purchasing behavior Poh, Stella; Hasan, Djohan Gunawan; Sudiyono, Krist Ade
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.835

Abstract

Consumer shopping behavior has changed from brick-and-mortar to online shopping due to the COVID-19 pandemic. The development of online shopping was accompanied by social media technology, resulting in the emergence of the social commerce phenomenon. Social commerce, as a platform that supports two activities at once, has advantages over e-commerce platforms. However, in reality, the adoption of social commerce has not been utilized effectively by business actors, and not a few MSMEs have suffered losses due to the presence of social commerce platforms. This study was conducted to understand the adoption of social commerce platforms by utilizing social media content and live streaming to influence consumer purchases using the AIDA model and TAM model theories. This study uses quantitative methods by distributing questionnaires to 246 respondents and structural equation modeling (SEM) analysis techniques. The results showed that social media content and live streaming can inform consumers clearly and interestingly about products to build consumer attention and interest, which ultimately encourages consumer purchases. This study can be implemented by business owners to optimize the application of social media content and live streaming when running a business to increase consumer attractiveness and purchases.
Co-Authors Hasan, Djohan Gunawan Kurnia, Anung Titra Panjaitan, Elisabeth Dian Ladestia Poh, Stella Situmorang, Ringkar