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All Journal Jurnal Art Nouveau Tabsyir: Jurnal Dakwah Dan Sosial Humaniora
Norma Amaliah
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Religion Arts Humanities Social Sciences

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PERANCANGAN MEDIA PROMOSI PT PETRONIKA SEBAGAI UPAYA PEMBENTUKAN CITRA PERUSAHAAN Amaliah, Norma; Fianto, Achmad Yanu Alif; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
Publisher : Jurnal Art Nouveau

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Abstract: PT Petronika is producing dioctyl phthalate (DOP) factory which was founded on September 14, 1983. Pros of PT Petronika this is the resulting product quality, use of eco environmentally production processes, and a good system. These advantages can reflect a positive image and become the deferensiation of its competitors. The problem of PT Petronika are haven’t made promotional media can shape the image of the company. Design of media promotion of PT Petronika is expected to shape the corporate image, increase the consumers and the interests of investors to be able to cooperate with PT Petronika. This research uses research methods qualitative. Qualitative research is conducted with interviews, observation, documentation, and literary studies to obtain data that are used as a foundation in designing the design concept. Concepts in the design of media promotion of PT Petronika as the creation of the corporate image is "trusted quality". The Word trusted quality is taken to define the quality of the product produced by PT Petronika which is trusted and recognized by consumers domestic and foreign. It is evident from some of the recognition awards acquired PT Petronika and also haven’t any complaints from loyal consumers. Give priority to the quality of the resulting product could be the deferensiation of product competitors. The concept is implemented in the strategy of creative and media strategy. The end result of this design is expected to make media promotions company that can reflect and more competitive.  Keywords: Design, Media Promotions, Corporate Image.
Strategi Komunikasi Guru terhadap Siswa Berkebutuhan Khusus Kelas III dalam Proses Belajar Mengajar di SLB YPAC Medan Norma Amaliah; Zuhriah Zuhriah
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 7 No. 3 (2026): Juli : Tabsyir: Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v7i3.3087

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Communication is a crucial element in the learning process, particularly in the education of students with special needs who possess diverse characteristics, abilities, and communication requirements. These differences require teachers to implement adaptive communication strategies to ensure that learning messages are effectively conveyed and understood by students. This study aims to analyze the communication at SLB YPAC Medan. The subjects of this study specifically focused on third-grade students with intellectual disabilities (tunagrahita) and slow learners. The. The study adopted a qualitative approach using a case study method. Data were collected through observation, in-depth interviews, and documentation, and analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The findings reveal that teachers apply communication strategies through a combination of verbal and nonverbal communication. Verbal communication involves the use of simple language, repetition of learning materials, and step-by-step instructions tailored to students’ abilities. Meanwhile, nonverbal communication is expressed through facial expressions, body movements, eye contact, and the use of visual learning media to clarify instructional messages. In addition, interpersonal approaches emphasizing patience, attention, empathy, and emotional closeness were found to enhance the effectiveness of teacher–student interactions. Supporting factors include adequate school facilities, psychological services, and therapy programs, while inhibiting factors involve differences in students’ characteristics and limitations in their communication abilities. This study concludes that adaptive communication strategies that accommodate individual student needs play a significant role in creating an effective, comfortable, and supportive learning environment for students with special needs.
Co-Authors Achmad Yanu Aliffianto Sigit Prayitno Yosep Zuhriah Zuhriah