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Sigit Prayitno Yosep
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PERANCANGAN MEDIA PROMOSI KLINIK Dr. DHANY SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Putri, Shella Febryani Cantika; Dewanto, Thomas Hanandry; Yosep, Sigit Prayitno
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

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The clinic of Dr. Dhany beauty clinic is one of the new stand in Surabaya. It became the basis of the establishment of the clinic is due to the growing trend of beauty industry in Indonesia. Beauty Clinic Dr. Dhany was founded by Dr. N.A. Kusumawardani and was founded on August 1, 2013 and set on the road No. 18 Supreme Karah Surabaya. The clinic is in excess is the material used in this clinic uses natural ingredients or herbs in addition the clinic also provides a slimming treatment that is safe for the body. But the clinic has not been doing promotional activities and rely solely on word of mouth promotion, this causes yet aware and yet familiar Clinic Dr. Dhany. The problems that have occurred in a beauty clinic Dr. Dhany is a new clinic, do not have a media promotions can provide information to the public in order to increase awereness brand Clinic Dr. Dhany.
REDESAIN LOGO DAN PERANCANGAN CORPORATE IDENTITY PERUSAHAAN MANUFAKTUR SEPATU SANDAL EKA PROMA SEBAGAI UPAYA MENINGKATKAN KERJASAMA ANTAR PERUSAHAAN Tyas, Dwi Estining; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Redesign logo and corporate identity design of the Proma Eka is an effort to highlight the potential of Eka Proma, by strengthening the brand image that the company is increasingly recognized and can convince big companies to make Eka Proma as his business partner in the contract that bound cooperation .The study was conducted by qualitative research method is to take the interview, observation, documentation, and literature to obtain data that is used as the manufacturers support design concepts. The process of redesigning the logo and corporate identity design refers to the concept of "Trust". Furthermore, the concept of "trust" is implemented in the form of creative concepts, communication strategies, and media strategies that have undergone a process of data reduction, data display, and conclusion. The design is expected that the brand image of Eka Proma become stronger so that his name is known in particular known by large companies who require a partner company that has the potential as Eka Proma that they are interested and decided to cooperate with Eka Proma.
REDESAIN LOGO DAN PERANCANGAN CORPORATE IDENTITY PERUSAHAAN MANUFAKTUR SEPATU SANDAL EKA PROMA SEBAGAI UPAYA MENINGKATKAN KERJASAMA ANTAR PERUSAHAAN Tyas, Dwi Estining; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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Abstract

Redesign logo and corporate identity design of the Proma Eka is an effort to highlight the potential of Eka Proma, by strengthening the brand image that the company is increasingly recognized and can convince big companies to make Eka Proma as his business partner in the contract that bound cooperation .The study was conducted by qualitative research method is to take the interview, observation, documentation, and literature to obtain data that is used as the manufacturers support design concepts. The process of redesigning the logo and corporate identity design refers to the concept of "Trust". Furthermore, the concept of "trust" is implemented in the form of creative concepts, communication strategies, and media strategies that have undergone a process of data reduction, data display, and conclusion. The design is expected that the brand image of Eka Proma become stronger so that his name is known in particular known by large companies who require a partner company that has the potential as Eka Proma that they are interested and decided to cooperate with Eka Proma.
PERANCANGAN MEDIA PROMOSI KLINIK Dr. DHANY SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Putri, Shella Febryani Cantika; Dewanto, Thomas Hanandry; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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Abstract

The clinic of Dr. Dhany beauty clinic is one of the new stand in Surabaya. It became the basis of the establishment of the clinic is due to the growing trend of beauty industry in Indonesia. Beauty Clinic Dr. Dhany was founded by Dr. N.A. Kusumawardani and was founded on August 1, 2013 and set on the road No. 18 Supreme Karah Surabaya. The clinic is in excess is the material used in this clinic uses natural ingredients or herbs in addition the clinic also provides a slimming treatment that is safe for the body. But the clinic has not been doing promotional activities and rely solely on word of mouth promotion, this causes yet aware and yet familiar Clinic Dr. Dhany. The problems that have occurred in a beauty clinic Dr. Dhany is a new clinic, do not have a media promotions can provide information to the public in order to increase awereness brand Clinic Dr. Dhany.
PENCIPTAAN DESTINATION BRANDING KERATON KASUNANAN SOLO SEBAGAI UPAYA MENINGKATKAN MINAT KUNJUNGAN WISATAWAN DOMESTIK Permana, Aan Ari; Fianto, Achmad Yanu Alif; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Surakarta is known as a cultural heritage that has very diverse objects of historic legacy in the Middle East with the cultural diversity of the square as the influence of the phenomenon alkuturasi 3 Budaya.Timbulnya shift cultural values embodied in the philosophy that there is The square Hardiningrat. Because it takes a creation of a destination Branding Profile Books square Hardiningrat. To raise the cultural values such as the meaning, culture, philosophy and mythology contained in square Hardiningrat an effort to increase the interest of domestic tourists. Creation is based on the observation, interview and study the existing keyword menggunakansudut view the literature study, the aesthetic, social and cultural self-image and cultural products. By using the analytical method, which is supported by qualitative indicators STP and USP (Unique Selling Proposition) got "special trip to visit "as a design concept. "Luxury square Hidden In "as the title of a book by point of interest photographic illustrations, implemented on the creation of the work. To determine the effectiveness, feasibility and appropriateness of the work, the results of the test design with a Likert scale questionnaire with given on 111 respondents. Correlation analysis of the results of testing the design , it was found that all of the statements questionnaire correlated design testing , we found that all of the statements questionnaire has a significant correlation to be able to fulfill the purpose of the book with the loading of the statement , and the mean between 242-362 4 , 27- 4.62 
PERANCANGAN MEDIA PROMOSI OBJEK WISATA AIR TERJUN MADAKARIPURA GUNA MENINGKATKAN BRAND AWARENESS Priyatmanto, Baharuddin Adam; Fianto, Achmad Yanu Alif; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Madakaripura Waterfall is the highest waterfall tourist attraction on the Java Island, with the altitude reaches 200 meters. This waterfal is located on the Probolinggo district, and is still in the tourist area of Bromo-Tengger-Soemeru. Madakaripura Waterfall is managed by the Government Department of culture and tourism of Probolinggo district. This waterfall having the different characteristics with a waterfalls in general, circular shape and resembling a tube with the higher cliffs around the waterfall. This Waterfall also has a strong historical value, because according to legend that circulated in the local area, was formerly believed on a Madakaripura Waterfall be a place of asceticism by Gajah Mada Prime Minister, namely the commander of The Majapahit Kingdom. Madakaripura Waterfall is also used for Yadnya Kasada rituals, namely the traditional rituals taking holy water by the tribe of Tengger Which is celebrated on the 15th full moon day in Kasada month. This tourism area is still considered natural with a fairly challenging terrain, the visitors must walk so far about 2 km, with down the rivers to the location of a waterfall. Madakaripura Waterfall is on the lowest ranks of the numbers tourist visiting in 2012, among other attractions on  Probolinggo district. It is influenced by the promotional media less, therefore needs to be done of promotional media design in accordance with the characteristics and natural potential owned by Madakaripura Waterfall. Expected by the presence of promotion media design for Madakaripura Waterfall attraction, can increase brand awareness and the numbers of tourist visiting in Madakaripura Waterfall. Keywords: Design, Promotional Media, Madakaripura Waterfall, Brand Awareness.
PENCIPTAAN BUKU ESAI FOTOGRAFI PANTAI JATIMALANG UNTUK MENGOPTIMALKAN POTENSI WISATA PURWOREJO Aminuddin, Muhammad Nur; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: In the District Regulation No. 4 of 2009 Purworejo About Tourism Potential Determination as Tourist Attractions, Jatimalang beach designated as coastal tourism potential. Explained that the tourism potential of a capital means for the development and improvement of tourism. Because if used optimally tourism potential will have a positive impact on the increasing number of tourists as well as increased revenue. In terms of tourism, Purworejo is still fairly new and is in a developing stage. So to make Purworejo as a tourist destination, tourism potential should be explored optimally. On the basis of the authors set out to create photographic essay book with the theme Jatimalang Beach. Where in this book will show a collection of photos of Beaches Jatimalang and photographs related to the assembled to have grooves that are uniting to give a detailed description of how the state, atmosphere and charm Jatimalang Beach attractions. The study was conducted using qualitative methods, namely observation, interviews and literature studies to conclude the concept of the design process. Through the process of data analysis, found the keyword "Exotic". Results of this book is expected to help local governments Purworejo in optimizing the potential of tourism, that all will have a positive impact in order to make Purworejo as a tourist destination that counts. Keywords: Book, Photographic Essay, Jatimalang Beach,Tourism Potential.
PERANCANGAN MEDIA PROMOSI EKOWISATA MANGROVE WONOREJO SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Laziem, Syarful; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Ecotourism Mangrove Wonorejo is one of the sites that have potential in the city of Surabaya. Mangrove Wonorejo also has the potential of natural beauty and cultural wealth of high value in the market Ecotourism industry. The problem is less widely known as other tourist. In terms of promotion, this time Mangrove Wonorejo only carry out promotional activities in the form of banners and only installed around the sights alone. In addition, a website designed Mangrove Wonorejo not much visited by visitors. This resulted in information about Ecotourism Mangrove Wonorejo less known by the public. The purpose of this research is directed at designing a media campaign Ecotourism Mangrove Wonorejo to increase brand awareness. So from this problems takes some effort to increase brand awareness, one of which is to design the appropriate media campaign for Ecotourism Mangrove Wonorejo who can provide information to the public to increase brand awareness in place Ecotourism Mangrove Wonorejo. Keywords: Design, Eco-tourism, Brand Awareness.
PENCIPTAAN CITY BRANDING MELALUI MASKOT SEBAGAI UPAYA MEMPROMOSIKAN KABUPATEN LUMAJANG Lauwrentius, Stephen; Fianto, Achmad Yanu Alif; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: Various fields looked brand from their respective perspectives, including business and finance, marketing, advertising, sales, promotion, public relation, communication, graphic design, semiotics, psychology, statistics, anthropology, sociology, and others. While in the general population, are popular brand is considered as a logo, trademark, or the name of the entity. All purely physical. When in fact the brand is more of a summary of the experience and the Association against an entity, so much deeper than just the physical. While branding is an activity to build a brand. Identity, including logo, is one of the activities of the branding. Building a brand is a city meant to build the identity of the city. Identity, imagery, and communication is a three (3) important component in brand city. But for this brand gives more city spaces both to image or communication in the framework of the formation of the image. The mascot is capable of bridging the gap between brand with the target audience. Lumajang is one of the regions with rich natural potential is tremendous. Its natural beauty makes the Malang as one of the areas with the best natural beauty on the island of Java. Many natural beauties sucking tourists, not only local but also foreign misatawan. The County is becoming more and more interesting with a wealth of cultural tours and religinya. To this end the creation of the mascot is expected to introduce about Lumajang and promoting potential of Lumajang. Keywords: City Branding, Mascot, Media Promotions,Tours
REBRANDING CV. PRAWARA DWI PERSADA SEBAGAI UPAYA MENCIPTAKAN BRAND AWARENESS Rizal, M Faizal; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: CV. Prawara Dwi Persada is a company that runs in the field of architecture and interior design. This newcomer company that runs in business of architecture, need an effort to build a strong identity and image in order to create brand awareness of the company. Then, the act of rebranding as an effort to create brand awareness with the creation of a new identity and promotional media such as a logo for the company, stationery sets, print ads, and website is necessary. The purpose of this final assignment is to rebranding CV. Prawara Dwi Persada which will adjust the vision and mission of the company and provide a fresh visual appearance than previous branding. To be able producing draft and appropriate design, it takes several stages such as interviews, observation, data collection, the creative strategy from CV. Prawara Dwi Persada and then continued to the process of designing. The keywords that has been obtained from these stages is the "treasure". This final assignment report produces logo, print media advertising, stationery sets, and a website, which will be submitted to the company owner of CV. Prawara Dwi Persada.  Keywords: Rebranding, Brand Awareness, Promotion, CV Prawara Dwi Persada
Co-Authors Aan Ari Permana Achmad Yanu Aliffianto Afrizal Rudiansyah, Afrizal Agung Setiyo Budi, Agung Setiyo Ansori, Agung Gumelar Anugerah, Otto Archio Putra Baharuddin Adam Priyatmanto Darwin Yuwono Riyanto, Darwin Yuwono Dito Febry Pradityo, Dito Febry Dwi Estining Tyas Dwinata Puspasari, Dwinata Fidiyanti, Juke Andiya Halim, M Rahadian Hardman Budiardjo, Hardman Indonesia, Gianluca Lancana Joko Prasetyo, Iwan Karsam Karsam M Faizal Rizal, M Faizal Muh Bahruddin Muhammad Nur Aminuddin Mukadar, Winda Tri Astami Mukhammad Kiki Arianto, Mukhammad Kiki Naomi Natassia, Naomi Nindyaning Ayu Nareswari, Nindyaning Ayu Norma Amaliah Nur Dyanto Riski Ridhani, Nur Dyanto Riski Nurajizah Nurajizah Nur’annafi Farni Syam Maella Permatasari, Shinta Dwi Putri, Seila Ulfa Varadika Redi Panuju, Redi Rivan, Didit Rizky Senja Pahlawan P.B, Rizky Senja Setiawan, Leonard Shabrina, Mira Shella Febryani Cantika Putri Stephen Lauwrentius, Stephen Swandawidharma, Yohanes Ev Syarful Laziem Thomas Hanandry Dewanto Zainul Arifin