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All Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Ekonomi
Endah Muliatie, Yurilla
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Economics, Econometrics & Finance Education Social Sciences

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HOW TO GREEN PRODUCT AND ETHICAL LIVING FOR ZILENIAL GENERATION LADYNABILITY IN SURABAYA CITY ? Jannah, Nur; Endah Muliatie, Yurilla
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 1 (2023): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i1.111

Abstract

The purpose of this study was to analyze green products, ethical living of sanitary napkins for the zillennial generation and the impact of using sanitary napkins when women of the zilenil generation buy environmentally friendly products. A descriptive qualitative research approach using the case study method. Data collection techniques through interviews, observation and documentation using 3 informants. Based on the results of the research, it shows that not all Green products in sanitary napkins in the era of the Zillennial generation can be consumed and Ethical living in the life of the Zillennial Generation is still lacking and there is a need for education about environmental hazards, good green products will provide good environmental value . The application of green products and also green marketing in running a business has proven to have an impact on competitive advantage and also on the surrounding business environment. With so many sanitary napkin products, it is hoped that Zillennials will be more aware of, health and the surrounding environment are maintained and it is time for business people to produce green products and implement promotions among Zillennials in stages. 
Service quality in peer to peer lending customer Endah Muliatie, Yurilla; Mochamad Syaiful Arif; Fitryani, Fitryani
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

According to a Financial Services Authority (OJK) report, funding through Fin Tech peer-to-peer (P2P) lending has grown significantly in the last five years. Fin Tech peer-to-peer (P2P) lending does provide many benefits to its users. Apart from the ease of making loans compared to conventional banks which provide many requirements, Fin Tech peer-to-peer (P2P) lending can provide solutions for its users to apply for loans with various conveniences. But currently many Indonesians cannot pay their Peer to Peer Lending (Online Loan) bills. This can be seen from the bad credit ratio of various platforms. For various reasons and backgrounds, they are said to have failed to pay or not paid their bills. This is interesting because many literature studies explain the benefits of Fin Tech peer-to-peer (P2P) lending, but no one has written a scientific article from the user's perspective, let alone users who fail to fulfill their obligations to pay bills. Therefore, the author wants to conduct research from the consumer side, especially those who fail to fulfill their obligations. This research is qualitative research and the method that will be carried out is in-depth interviews. The long-term goal of this research is to educate readers to be wiser in using Fin Tech peer-to-peer (P2P) lending. The specific target is to serve as reference material for formulating policies on how Fin Tech peer-to-peer (P2P) lending can improve service quality not only for users who regularly pay their bills but also for users who fail to fulfill their obligations.
Co-Authors Fitryani, Fitryani Mochamad Syaiful Arif Nur Jannah