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All Journal Primanomics : Jurnal Ekonomi & Bisnis Business and Entrepreneurial Review Return : Study of Management, Economic and Bussines JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Dwi Lestari, Setyani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Citra Merek, Kualitas Layanan dan Persepsi Harga terhadap Minat Beli Formulir Calon Mahasiswa Universitas Bina Nusantara Darmawati Ubay*, Octaviani; Zakia Arafa, Aninda; Fajriyah, Mega; Dwi Lestari, Setyani
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 3 (2023): Juni, socio-economics, community law, cultural history and social issues
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i3.25182

Abstract

Berkembangnya Pendidikan perguruan tinggi di Indonesia semakin banyak macamnya dari kampus swasta ataupun kampus negeri, sehingga masyarakat Indonesia akan semakin mudah untuk meneruskan pendidikannya ke jenjang perguruan tinggi. Selain banyaknya kampus, perlu dilihat juga oleh calon mahasiswa bahwa fakultas dan program studi di kampus tersebut memiliki akreditasi, kurikulum serta tenaga pengajarnya berkompeten atau tidak, sehingga ketika calon mahasiswa hendak memilih serta mendaftar di kampus tersebut tidak salah dan tidak menyesal dikemudian hari. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Citra Merek, Kualitas Layanan, dan Persepsi Harga Terhadap Minat Beli Calon Mahasiswa di Universitas Bina Nusantara. Jenis Penelitian ini adalah penelitian kuantitatif, dengan metode penelitian berupa pengumpulan data menggunakan kuesioner. Pemilihan sampel dilakukan dengan cara purposive sampling. Adapun sampel tersebut berjumlah 385 responden dengan menggunakan analisis regresi linier berganda. Hasil uji regresi menunjukkan bahwa 69% faktor-faktor minat beli dapat dijelaskan oleh citra merek, kualitas layanan, dan persepsi harga sedangkan sisanya 31% dijelaskan oleh faktor lain yang tidak diteliti dalam penelitian ini. Sedangkan hasil uji F menunjukkan bahwa secara simultan variabel citra merek, kualitas layanan, dan persepsi harga secara serempak berpengaruh signifikan terhadap minat beli dengan hasil analisis yaitu nilai Fhitung 284,320 ftabel 2,628. Hasil uji t menunjukkan bahwa variabel citra merek menunjukkan hasil analisis thitung (6,148), Variabel yang dominan memengaruhi minat beli formulir Calon Mahasiswa Universitas Bina Nusantara adalah citra merek.
Determinants of Employee Attitudes and Behavior To Use Employee Self-Service App Arafa , Aninda Zakia; Dwi Lestari, Setyani; Sofiani, Fenti; Sugiarto, Dadet
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.19875

Abstract

This study explores the influence of perceived usefulness, perceived ease of use, perceived organizational support, and management pressure on attitudes and behavioral intentions to use Metrodata's Employee Self-Service (ESS). In today's digital workplace, technology adoption is critical to improving productivity and efficiency. This study aims to understand how these four factors influence employee attitudes and behaviors in the context of Metrodata Mobile ESS. This study involved 200 employees of PT Metrodata Electronics, Tbk. This study uses the Modified Technology Acceptance Model (TAM) which has been modified to assess the impact of Perceived Usefulness, Perceived Ease of Use, Perceived Organizational Support, and Management Pressure on employee attitudes and intentions to use the Metrodata ESS Mobile application. The results showed that each variable that is Perceived Usefulness, perceived ease of use, perceived organizational support, and management pressure has a positive and significant influence on Attitude and Behavioral Intention to Use. The findings of this study provide valuable insight into the factors that encourage or hinder the adoption of Metrodata Mobile ESS within the company PT Metrodata Electronics Tbk. Understanding these influences is critical to designing effective strategies in promoting technology adoption and increasing its use in the workplace, ultimately contributing to improved efficiency, productivity, and company performance.
Green Corporate Performance Management: A Strategic Approach to Environmental and Organizational Sustainability Kusnawan, Agus; Riyadi, Selamet; Dwi Lestari, Setyani; Mudjijah, Slamet
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3523

Abstract

Green Corporate Performance Management (GCPM) is a strategic approach aimed at integrating sustainability principles into corporate performance management. This article discusses the critical role of Green Human Resource Management (GHRM) in supporting the implementation of GCPM through the development of policies and practices that promote environmentally friendly behavior, such as green recruitment, sustainability training, green performance management, and green technology innovation. GCPM not only helps companies reduce environmental impacts but also enhances operational efficiency, reputation and competitiveness in the global market. This approach includes cross-functional collaboration and green transformational leadership as key success factors. However, the implementation of GCPM faces challenges, including high initial investments, organizational cultural resistance, and the complexity of measuring green performance. This research provides a systematic review of recent literature, constructs a GCPM process framework, and identifies research gaps. The findings indicate that GCPM offers long-term benefits for both the environment and corporate profitability. By addressing implementation barriers, GCPM can become a strategic model for achieving socially responsible business sustainability while meeting stakeholder needs in the sustainability era. This article also proposes a research agenda to support the theoretical and practical development of GCPM in the future.
The Influence of Leadership, Organizational Citizenship Behavior (OCB), and Organizational Culture On Employee Performance Wijayanti, Ani; Muhdaliha, Eryco; Dwi Lestari, Setyani
Return : Study of Management, Economic and Bussines Vol. 2 No. 4 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i04.83

Abstract

This study examines the impact of leadership, Organizational Citizenship Behavior (OCB), and organizational lifestyle on overall employee performance. The study was conducted in Bitung Metropolis at KPP Pratama Bitung, and a total of 103 employees of KPP Pratama Bitung were interviewed. Research Design, Data, and Methodology: The type of research conducted is explanatory research with a general sampling approach. Fact-gathering was done through a questionnaire using the Likert scale model processed with the Microsoft Excel 2019 software program and the SPSS 25 model. The validity test and the reliability test of the research tool used the SPSS correlation coefficient significance test and the significance test. Cronbach Alpha (A) SPSS Statistical Examination. Information analysis strategy with multiple regression evaluation. Findings: This study provides findings demonstrating that leadership, organizational citizenship behavior (OCB), and organizational lifestyle simultaneously positively impact employee performance, while leadership, organizational citizenship behavior (OCB), and organizational lifestyle partially positively impact worker performance. Conclusion: Implementation of the strategy or steps in this study is intended to guide and motivate an organization to successfully apply leadership, organizational civic behavior (OCB), and organizational culture to improve employee performance.
Co-Authors Agus Kusnawan Ani Wijayanti Arafa , Aninda Zakia Darmawati Ubay*, Octaviani Eryco Muhdaliha Fajriyah, Mega Fenti Sofiani Mudjijah, Slamet Selamet Riyadi Sugiarto, Dadet Zakia Arafa, Aninda