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All Journal Jurnal Komunikasi Jurnal Manajemen Komunikasi Journal of Tourism Sustainability Journal of Marketing Innovation
Sobarna, Aditia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Empirical Analysis of Destination Image Through Tiktok Video Comments Sobarna, Aditia
Journal of Tourism Sustainability Vol. 3 No. 3 (2023): Volume 3 Number 3 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i3.102

Abstract

This study examines the role of comments on the TikTok social media platform in shaping the image of tourist destinations, focusing on Borobudur Temple, a world heritage site in Indonesia. A thematic analysis of comments on TikTok reveals the public's perception of Borobudur Temple as a historical destination enriched with spiritual values and myths. Terms such as "myth" and "belief" predominate, highlighting the temple's uniqueness and religious backdrop. Social media, particularly TikTok, plays a crucial role in shaping these perceptions. By understanding and addressing these perceptions, marketing strategies on digital platforms can be more effective, enhancing the global appeal of Borobudur Temple. The overall findings underscore the power of social media in shaping the image of tourist destinations and provide recommendations for stakeholders in the tourism industry.
Virtual reality tourism and its impact to visitor intention in rural Bandung Sobarna, Aditia; Saefullah, Kurniawan; Hadian, Sapari Dwi
Manajemen Komunikasi Vol 9, No 1 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i1.55396

Abstract

The use of virtual reality as a marketing tool for conventional tourism has seen an increasing adoption, as it enhances the engagement between virtual tourists and the showcased destinations. This study evaluates the effectiveness of Virtual Reality (VR) in enhancing the tourism experience at Alamendah Tourism Village, Bandung. A quantitative approach was used, with data collected through structured questionnaires distributed to 385 potential tourists who had experienced the village’s VR tour. Structural Equation Modeling (SEM) was employed to analyze the relationships between system quality, immersive perception, authenticity, satisfaction, and visit intention. The analysis process was supported by the SmartPLS application. The results indicate that system quality significantly influences immersive perception and authenticity, which in turn affects tourist satisfaction and visit intention. Moreover, immersive perception was found to mediate the relationship between system quality and authenticity. This study concludes that investment in high-quality VR technology and the creation of authentic immersive content is essential for tourism village managers to enhance tourist engagement and satisfaction. These findings suggest that VR can optimize the unique features of tourism villages, such as cultural authenticity and natural beauty. Additionally, VR can offer a deeper and more fulfilling experience when enjoying tourism in the village. Therefore, the implementation of VR can serve as a strategic tool to boost tourist loyalty and long-term success in the tourism village sector.
Community Involvement and Attachment in Developing Panundaan Pioneer Tourism Village: Applying Extended Social Exchange Theory Sobarna, Aditia; Primanty, Annisa; Novianti, Evi; Yustikasari, Yustikasari
Jurnal Komunikasi Vol 18, No 2 (2024): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i2.25449

Abstract

This study examines the impact of community involvement and attachment on the development of pioneer tourism villages, specifically focusing on Panundaan Tourism Village in West Java, Indonesia. Employing a quantitative methodology, the research utilizes structured questionnaires to gather data from residents, analyzing their perceptions of the costs and benefits associated with tourism development. Utilizing Social Exchange Theory as a theoretical framework, this study seeks to understand how perceived costs and benefits influence community support for tourism initiatives and how these perceptions correlate with residents' life satisfaction. The analysis, conducted through Structural Equation Modeling, reveals that deeper community attachment enhances perceived benefits but also heightens awareness of costs. The findings highlight the complex interplay between community involvement, perceived benefits, and life satisfaction, offering insights into strategies for sustainable tourism development in pioneer tourism villages.
Virtual Reality Tourism: Linkage Tourist Intention, Satisfaction, and Quality: Moderating Role of Gender and Visiting Experience Sobarna, Aditia
Journal of Marketing Innovation (JMI) Vol. 3 No. 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i1.58

Abstract

The phenomenon of Covid-19 as the pandemic era changes many factors in our social life, especially in tourist intention, satisfaction, and quality. It is important to be discussed because that phenomenon affects the development of visitor behavioral intention.  Based on those backgrounds, this study aims to determine visitor behavioral intention in virtual reality (VR), including the experience with both content and system quality of satisfaction as the determinant factors. The data was obtained from 350 visitors visiting tourist destinations in the greater Bandung region, Indonesia via VR. A self-administered questionnaire was employed using an online survey. The analysis was carried out by using Partial Least Square (PLS) modeling. Results of the analysis show that the experience with content quality has an important role in shaping the behavioral intention of visiting a tourism destination via VR. Next, there is no significant difference in the moderating role of gender and VR experience on the relationships between variables in the behavioral intention model. This study broadens our understanding of the use of the information success model to assess visitor intention in VR tourism and assists practitioners in developing strategies to build and maintain visitor intention to visit and recommend VR tourism.
Co-Authors Evi Novianti Kurniawan Saefullah Primanty, Annisa Sapari Dwi Hadian, Sapari Dwi Yustikasari, Yustikasari