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All Journal JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Jurnal Kesehatan Masa Depan
Ramdhan, Muhamad
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Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Veterinary Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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SYSTEMATIC LITERATURE REVIEW PENGARUH SHOPPING LIFESTYLE DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA KONSUMEN MARKETPLACE ATAU E-COMMERCE Ramdhan, Muhamad; Rahmantya, Yanneri Elfa Kiswara
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1473

Abstract

Advances in information and communication technology are utilized by business service providers marketplace or e-commerce. In order to be able to compete in selling a product or item that is owned, so that business people continue to make the best strategy to see the behavior of their consumer. So, a review is needed journal papers discussing roles shopping lifestyle and hedonic shopping motivation to impulse buying. The method used in this research is Systematic Literature Review (SLR) for journal papers published from 2018-2023. There are two Research Question (RQ) set in this study. Research focuses on producer who sell their products or goods through marketplace or e-commerce. So that the results obtained in this study are expected to provide information so that online business people can find out how consumer behavior is and can improve or set strategies to increase sales of these products or goods.  
Co-Authors Haerani, Mia Nisak , Khoirun Qurrotua’ini, Hasna Aqiila Rahmantya, Yanneri Elfa Kiswara Ricko Dwi Haryanto Upe, Rachman