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All Journal Equilibrium Jurnal Ilmiah Edunomika (JIE) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan JURNAL ILMIAH GLOBAL EDUCATION EcoProfit : Sustainable and Environtment Business Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Riset Pendidikan Multidisiplin dan Pengabdian Kepada Masyarakat
Rahmantya, Yanneri Elfa Kiswara
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Efek Komunikasi Pemasaran Terhadap Minat Melanjutkan Studi Di STIkes KHAS Kempek Dengan Citra Kampus Dan Kualitas Pendidikan Sebagai Variabel Intervening Arwani, Muhammad; Fitriani, Lili Karmela; Rahmantya, Yanneri Elfa Kiswara
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11472

Abstract

Research Objectives are: 1) test the influence of marketing communications on campus images 2) test the impact of marketing communication on further study interests 3) test the effect of education quality on campus image 4) test the effects of campus images on further studies interests 5) test the quality of education on continuing study interest 6) test campus images in mediating the influences of market communication on student interests 7) test educational quality can mediate the influencing of marketing kommunikation on study interest. The population on this study is eleventh grade student MA KHAS Kempek by 2024 of 450 students. Sampling technique using proportional random sampling. The calculation of the number of samples using the Slovenian formula with a rate of error or a tolerable percentage of lack of study of 5% obtained a sample of 228 students. Research results are: 1) marketing communication has a positive and significant influence on campus image 2) marketing communications have a positive, significant impact on further interests of study 3) marketing communication have a significant and positive impact on the quality of education 4) campus image has no effect on further study interests 5) education quality has no influence upon further interest of study 6) campus image is able to partially mediate the influence of marketing communication on the further interest process of study 7) education quality is capable of mediating the impact of market communication on further studies interests.
Transformation of local tourism through sustainable business model for Moncongos water tourism based on innovation and community empowerment Nurjanah, Dinda Rajma; Sambas, Febriana; Sari, Ira Puspita; Wahyudi, Mochammad Erlangga; Rahmantya, Yanneri Elfa Kiswara
EcoProfit: Sustainable and Environment Business Vol. 2 No. 2 (2025): (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecoprofit.v2i2.2025.1344

Abstract

Background: Moncongos Water Tourism, located in Kuningan Regency, West Java, is a premier destination that relies on white-water rafting as its main attraction. However, the fluctuation of river water discharge during the dry season poses a significant challenge in maintaining the sustainability of tourism at this location. This research aims to develop a sustainable business model that addresses dependence on natural conditions by introducing innovative tourism products, empowering local communities, and implementing effective marketing strategies. Method: This study uses a qualitative, descriptive, and exploratory approach to examine the challenges and opportunities in Moncongos water tourism, focusing on the environmental, social, and economic factors affecting its sustainability. Findings: Innovations like flying fox, rappelling, camping, grape cultivation, Mocongos Cafe, and an MSME bazaar engage the local community in roles such as tour guides and small business owners, boosting the economy and fostering ownership. Digital marketing, including social media and influencer strategies, effectively attracts younger tourists seeking authentic experiences. Conclusion: Studi ini menyimpulkan bahwa menggabungkan inovasi produk, pemberdayaan masyarakat, dan pemasaran digital dapat meningkatkan keberlanjutan wisata air Moncongos, yang memberi manfaat bagi ekonomi lokal dan pelestarian lingkungan. Novelty/Originality of this article: This research shows that the combination of product innovation, community empowerment, and digital marketing can enhance the sustainability and attractiveness of Moncongos tourism. This sustainable business model is expected to be applicable to other tourist destinations facing similar challenges. With this approach, Moncongos not only becomes an attractive destination but also supports the local economy and environmental preservation.
PENINGKATAN STRATEGI PEMASARAN MELALUI INOVASI DAN KREASI GUNA MENINGKATKAN PENJUALAN PADA USAHA STC CELL Zikri Jayalaksana; Fadly Ahmad Fakhrezy; Azizah, Intan Nur; Rafli Apriwan; Anitalia; Tita Widyawati; Rahmantya, Yanneri Elfa Kiswara
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i2.356

Abstract

Penelitian ini bertujuan untuk menjelaskan: 1) Tantangan dalam mempertahankan eksistensi pasar, 2) Strategi efektif dalam meningkatkan penjualan pada UMKM STC Cell, 3) Mengetahui ide inovasi kreatif pada UMKM STC Cell. Hasil penelitian ini menunjukkan penetapan aspek analisa SWOT pada UMKM STC Cell.
PREDIKTOR KINERJA IHSG DENGAN PENDEKATAN ERROR CORRECTION MODEL Lesmana, Arief Surya; Wiharno, Herma; Maulana, Yasir; Supriatna, Odang; Rahmantya, Yanneri Elfa Kiswara
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol. 21 No. 01 (2024): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v21i01.7778

Abstract

AbstrakPasar modal merupakan salah satu sarana investasi yang dapat memberikan keuntungan dengan risiko tertentu. Untuk memperoleh keuntungan yang optimal, diperlukan informasi mengenai faktor-faktor yang dapat mempengaruhi kinerja pasar modal. Objek dalam penelitian ini adalah Indeks Harga Saham Gabungan (IHSG). Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh inflasi, tingkat suku bunga, nilai tukar, jumlah uang beredar, harga minyak dunia, dan Indeks Dow Jones terhadap kinerja IHSG dalam jangka panjang dan jangka pendek. Penelitian ini menggunakan teknik Error Correction Model (ECM) untuk menganalisis data pada periode Januari 2017 sampai Desember 2021. Hasil analisis menunjukkan bahwa dalam jangka panjang kinerja Indeks Harga Saham Gabungan (IHSG) dipengaruhi secara signifikan oleh inflasi, tingkat suku bunga, nilai tukar USD/IDR, harga minyak dunia, dan Indeks Dow Jones. Sedangkan dalam jangka pendek kinerja IHSG hanya dipengaruhi secara signifikan oleh nilai tukar USD/IDR, harga minyak dunia, dan Indeks Dow Jones. Berdasarkan temuan dalam penelitian ini, penting bagi pemerintah untuk focus dalam menjaga stabilitas perekonomian nasional dan sigap dalam mengantisipasi pengaruh factor eksternal agar kinjera HISG tetap terjaga. Kata Kunci: IHSG; Makroekonomi; ECM AbstractA capital market is an investment place that can provide returns with certain risks. In order to obtain optimal returns, information on the factors that can affect the performance of the capital market is needed. The object of this research is Jakarta Composite Index (JCI) This study empirically examined the effect of inflation, interest rates, exchange rates, money supply, world oil prices, and the Dow Jones Index on JCI performance in the long and short term. This study uses the Error Correction Model (ECM) technique to analyze data for the period from January 2017 to December 2021. The results of the analysis show that in the long term, the JCI performance is significantly affected by inflation, interest rates, USD/IDR exchange rates, world oil prices, and the Dow Jones Index. Meanwhile, in the short term, the JCI’s performance was only significantly affected by the USD/IDR exchange rates, world oil prices, and the Dow Jones Index. Based on the findings in this study, it is important for the government to focus on maintaining the stability of the national economy and be alert in anticipating the influence of external factors so that the HISG is maintained. Keywords: IHSG; Macroeconomics; ECM
Upscale Bisnis Umkm Rahmantya, Yanneri Elfa Kiswara; Djuniardi, Dede; Supriatna, Odang; Wiharno, Herma; Ismail, Agus Yadi; Suryani, Yeyen
Jurnal Riset Pendidikan Multidisiplin dan Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2025): Juni-Juli 2025
Publisher : SMA Negeri 1 Bangkinang Kota

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrppm.v1i1.50

Abstract

Program Pengabdian kepada Masyarakat (PKM) merupakan salah satu bentuk kontribusi perguruan tinggi dalam mendukung pengembangan dan pemberdayaan masyarakat, terutama di sektor ekonomi. Melalui kegiatan ini, universitas berupaya untuk memberikan solusi nyata atas permasalahan yang dihadapi oleh masyarakat, termasuk dalam hal peningkatan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM). Program pengabdian masyarakat di Desa Geresik, Kecamatan Ciawigebang, Kabupaten Kuningan bertujuan meningkatkan daya saing UMKM edukasi bagaimana mengoptimalkan bisnis. Kegiatan ini melibatkan pelatihan intensif tentang fase bisnis, motivasi, dan regulasi yang relevan. Metode yang digunakan dalam kegiatan PKM ini meliputi lokakarya, sesi pelatihan langsung, dan konsultasi tanya jawab untuk mengatasi masalah spesifik yang dihadapi oleh UMKM. Para pemangku kepentingan yang terlibat dalam program ini mencakup dosen universitas, pengusaha, pejabat pemerintah daerah, dan pemilik UMKM dari desa tersebut. Hasilnya menunjukkan peningkatan kapasitas dan pengetahuan pelaku UMKM. Namun, diperlukan pembinaan lebih lanjut untuk dapat mengoptimalkan sumber daya desa dan meningkakan bisnis. Program ini menekankan perlunya edukasi berkelanjutan dan dukungan finansial untuk memastikan UMKM dapat mengoptimalkan bisnis dan meningkatkan daya saing produk. Kolaborasi dengan pemerintah, masyarakat, dan sektor swasta sangat penting untuk mencapai tujuan ini.
SYSTEMATIC LITERATURE REVIEW: PERAN PENERAPAN SIMKAH (SISTEM INFORMASI MANAJEMEN NIKAH) TERHADAP KUALITAS PELAYANAN PUBLIK DI KUA Wibowo, Sandi Kaci; Bahtiar, Apud Salehudin; Rahmantya, Yanneri Elfa Kiswara
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1453

Abstract

This systematic literature review research explains the application of the marriage management information system (SIMKAH). The presence of an application in marriage data collection called the Marriage Management Information System or SIMKAH which has begun to be applied in various religious affairs offices (KUA). This system is useful for collecting all marriage data from every KUA in Indonesia online and offline, data stored in KUA (in the form of files), ministries of religion (soft files), ministries of home affairs (population data), ministries of finance (financial transaction data). This Marriage Card is an additional proof of document from KUA which has a digital-based bar code, if scanned by a married couple, complete information data will appear regarding marital status, name, date, photo of the bride and groom, and place of marriage. The results showed that the application of SIMKAH in the Digital Marriage Card service at KUA provides convenience, fast procedures, fast and effective validation.  SIMKAH has begun to be used publicly and effectively and in 2018 it can print Digital Marriage Cards so that the bride and groom get two documents after carrying out the marriage contract, namely the marriage book and marriage card. The implementation of programs in this digital era, of course, is very beneficial for the benefit of the community.  
SYSTEMATIC LITERATURE REVIEW PENGARUH SHOPPING LIFESTYLE DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA KONSUMEN MARKETPLACE ATAU E-COMMERCE Ramdhan, Muhamad; Rahmantya, Yanneri Elfa Kiswara
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1473

Abstract

Advances in information and communication technology are utilized by business service providers marketplace or e-commerce. In order to be able to compete in selling a product or item that is owned, so that business people continue to make the best strategy to see the behavior of their consumer. So, a review is needed journal papers discussing roles shopping lifestyle and hedonic shopping motivation to impulse buying. The method used in this research is Systematic Literature Review (SLR) for journal papers published from 2018-2023. There are two Research Question (RQ) set in this study. Research focuses on producer who sell their products or goods through marketplace or e-commerce. So that the results obtained in this study are expected to provide information so that online business people can find out how consumer behavior is and can improve or set strategies to increase sales of these products or goods.  
SYSTEMATIC LITERATURE REVIEW: STRATEGI KOMUNIKASI DALAM PEMASARAN POLITIK PARTAI Sutrisno, Sutrisno; Agustiani, Intan; Rahmantya, Yanneri Elfa Kiswara
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10882

Abstract

Penelitian systematic literature review ini menjelaskan tentang strategi komunikasi dalam pemasaran partai politik. Dunia politik saat ini tidak lepas dari dunia komunikasi. Karena kegiatan politik didasarkan pada komunikasi dalam menyampaikan gagasan, gagasan, pendapat, dan hal-hal lain yang berkaitan dengan program kerjanya untuk pengembangan sebuah negara. Politik bisa dikatakan sebagai cabang yang begitu banyak dengan semua orang disiplin ilmu yang dilewatinya. Ini seperti “oase” tempat yang terbentuk tempat bertemunya berbagai disiplin ilmu, yang dalam suatu hari lahir sosiologi politik, psikologi politik, komunikasi politik, dan juga pemasaran politik. Namun, lahir secara akademis bisa dibilang muda, pemasaran politik mampu menarik perhatian ilmuwan sosial dan praktisi politik. Sebelumnya, istilah pemasaran yang digunakan dalam dunia bisnis untuk memenangkan persaingan bisnis. Namun, hingga saat ini, proses politik juga tidak ketinggalan pemasaran dengan tujuan menjual ide, platform, dan sebagainya dari seorang kandidat dan partai politik. Persaingan politik yang terbuka membuat masyarakat dihadapkan dengan banyak pilihan politik. Hal ini menuntut politisi mengemas strategi komunikasi politik, arah dan tujuan politiknya secara persuasif agar mampu menarik perhatian masyarakat. Pengemasan pesan politik merupakan salah satu elemen penting dalam melaksanakan kampanye politik. Penelitian ini bertujuan untuk memahami dan mendeskripsikan paparan paper penelitian seperti apa strategi komunikasi dalam pemasaran politik dalam persaingan partai politik di Indonesia.
Co-Authors Agustiani, Intan Anitalia Arief Surya Lesmana Azizah, Intan Nur Bahtiar, Apud Salehudin Dede Djuniardi Fadly Ahmad Fakhrezy Herma Wiharno Ira Puspita Sari ISMAIL, AGUS YADI Lili Karmela Fitriani Muhammad Arwani Nurjanah, Dinda Rajma Rafli Apriwan Ramdhan, Muhamad Sambas, Febriana Supriatna, Odang Sutrisno, Sutrisno Tita Widyawati Wahyudi, Mochammad Erlangga Wibowo, Sandi Kaci Yasir Maulana Yeyen Suryani Zikri Jayalaksana