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All Journal International Journal of Environmental, Sustainability, and Social Science Journal of Business Studies and Management Review
Fanggidae, Apriana H.J
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH STRATEGI SEGMENTING, TARGETING DAN POSITIONING (STP) TERHADAP VOLUME PENJUALAN PADA PT. BALIYONI SAGUNA DENPASAR Bandi, Sekar Chornelia; Fanggidae, Rolland; Salean, Debryana Y; Fanggidae, Apriana H.J
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42930

Abstract

The purpose of this study was to determine the effect of segmenting, targeting and positioning strategies partially and simultaneously on sales volume at PT Baliyoni Saguna Denpasar which is an e-purchasing company, where the government of the island of Bali is a regular consumer of the company. This type of research is survey research with a quantitative research approach. The population in this study were employees of PT Baliyoni Saguna. This study used a sample of 30 respondents using purposive sampling technique, namely judgment sampling. The analysis techniques used are descriptive statistical analysis, multiple linear regression analysis, coefficient of determination, classical assumption test and hypothesis testing through t test and F test. The data collection technique was carried out by interview and distributing questionnaires via google form. The results showed that simultaneously segmenting, targeting and positioning strategies had a positive and significant effect on sales volume. Meanwhile, simultaneously segmenting and targeting strategies have a positive and significant effect on sales volume while positioning strategies have a negative and significant effect on sales volume
The Effect of Digital Transformation and Digital Innovation on Business Performance Through Digital Leadership at PT Bank NTT in The Society 5.0 Era Doto, Steffidya K.M Bale; Fanggidae, Rolland E.; Fanggidae, Apriana H.J
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1951

Abstract

This study aims to examine how digital leadership mediates the effect of digital transformation and digital innovation on business performance at PT Bank NTT in the Society 5.0 era. This research employs a quantitative method using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to test both direct and indirect relationships among independent, mediating, and dependent variables. The data used are primary data collected through questionnaires distributed to employees of Bank NTT. The sampling technique applied is purposive sampling based on specific criteria. The results of the direct effect testing indicate that digital transformation, digital innovation, and digital leadership have a positive and significant effect on business performance, while digital transformation and digital innovation also have a positive effect on digital leadership. The results of the indirect effect testing show that digital leadership is able to mediate the influence of digital transformation and digital innovation on business performance.
Co-Authors Bandi, Sekar Chornelia Doto, Steffidya K.M Bale Fanggidae, Rolland Rolland E. Fanggidae Salean, Debryana Y