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p-Index From 2020 - 2025
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All Journal Ilomata International Journal of Social Science Research of Economics and Business
Maharani, Anggi Putri
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Other

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The Strategy of Bandung City Department Trade and Industry to Development Small and Medium Industries Sipahutar, Dayan Hakim Natigor; Maharani, Anggi Putri
Research of Economics and Business Vol. 2 No. 1 (2024): MARCH 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v2i1.167

Abstract

This research aims to determine the influence of Marketing Strategy and Service Quality dimensions on User Satisfaction using quantitative methods and descriptive approaches. The sampling used is probability sampling, namely simple random sampling with a sample size of 100 respondents. The analysis used includes validity testing, reliability testing, classical assumption testing, multiple regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing. Research results include that Marketing Strategy and Service Quality has a significant effect on User Satisfaction. Simultaneous calculation results state that Marketing Strategy and Service Quality have a positive and significant influence on User Satisfaction. Based on this analysis, DISDAGIN Bandung City designed a development strategy for Small and Medium Industries. The managerial implication of the relationship between Marketing Strategy and Service Quality dimensions on User Satisfaction is the importance of holistic management that combines these two aspects to increase user satisfaction. Managers need to focus on an in-depth understanding of user needs, developing appropriate marketing strategies, and implementing high service quality to strengthen customer loyalty and brand image.
Communication Strategy of Kudus Culture and Tourism in Introducing Religious Tourism to Foreign Tourists Maharani, Anggi Putri; Rohimi, Primi
Ilomata International Journal of Social Science Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i2.1675

Abstract

This study examines the communication strategies employed by the Kudus Culture and Tourism Office (Disbudpar) to promote religious tourism to international visitors. The research aims to analyze the effectiveness of these strategies in increasing Kudus' visibility as a religious tourism destination. A qualitative approach with a descriptive method was utilized, incorporating in-depth interviews, direct observations, and document analysis to gather insights from stakeholders, including Disbudpar officials, tour guides, and foreign tourists. The findings indicate that Disbudpar Kudus employs various promotional techniques, including social media campaigns, official websites, and participation in international tourism exhibitions. Social media platforms like Instagram and Facebook serve as primary channels, leveraging visual and interactive content to engage potential tourists. However, challenges remain, such as inconsistent responsiveness to inquiries and a lack of multilingual content. The study highlights the need for more immersive digital strategies to enhance engagement, such as augmented reality (AR) and virtual reality (VR). In conclusion, while the current strategies have contributed to increased international interest in Kudus, further improvements in digital engagement, global partnerships, and technological innovation are necessary to sustain long-term growth. This research provides practical recommendations for optimizing communication strategies to attract more international religious tourists and strengthen Kudus’ position in the global tourism market.
Co-Authors Dayan Hakim Natigor Primi Rohimi