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The Effectiveness of Advertising Marketing in Print Media during the Covid 19 Pandemic in the Mandailing Natal Region Al Bara; Faisal Affandi; Ahmad Salman Farid; Datuk Imam Marzuki
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1688

This study explains how effective advertising marketing is in three print media in Mandailing Natal. Several print media such as the Waspada Daily, representatives of the Mandailing Natal bureau and Mohganews, stated that the impact of the Covid 19 outbreak on the effectiveness of advertisements in the print media mentioned above. On the other hand, the print media Madina Post revealed that the Covid 19 pandemic had little impact on the advertisements served through the advertising column in its print media. This study uses the principles of a qualitative approach, using the SOR theory as an acronym for Stimulus-Organism-Response which has an impact on the Covid 19 pandemic outbreak. Namely, humans whose souls include components; attitudes, opinions, behavior, cognition and conation.

REPRESENTASI MITOS DALAM FILM HOROR PADA WAKTU MAGHRIB : ANALISIS NARATIF DAN VISUAL Ahmad Salman Farid
Jurnal Prodi Ilmu Komunikasi Vol 2 No 2 (2023): Jurnal Studi Ilmu Komunikasi Mei 2023
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Politik Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis representasi mitos dalam film horor pada Waktu Maghrib. Mitos yang terkait dengan Waktu Maghrib sering kali menjadi elemen yang menarik dalam film horor, karena mereka mengandung unsur misteri, kepercayaan, dan ketakutan yang berhubungan dengan konteks budaya dan agama. Dalam penelitian ini, peneliti melakukan analisis naratif dan visual untuk memahami bagaimana mitos tersebut direpresentasikan dalam film horor pada Waktu Maghrib. Penelitian ini berfokus pada elemen-elemen naratif dan penggunaan teknik visual yang digunakan untuk menciptakan atmosfer yang menakutkan. Data penelitian dikumpulkan melalui pengumpulan sampel film horor yang relevan dengan tema Waktu Maghrib. Hasil analisis menunjukkan bahwa representasi mitos dalam film horor pada Waktu Maghrib melibatkan penggunaan simbol, pengaturan waktu, pencahayaan, dan musik yang menciptakan suasana yang gelap, mencekam, dan membangkitkan rasa takut pada penonton. Implikasi penelitian ini memberikan pemahaman yang lebih dalam tentang bagaimana mitos dan budaya terkait Waktu Maghrib dapat dimanfaatkan dalam konteks film horor, serta memberikan wawasan kepada pembuat film dalam menciptakan efek yang efektif dalam menghadirkan ketakutan kepada penonton.

Peran Media Massa Dalam Memoderasi Dialog Politik Ahmad Salman Farid
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 1 No. 3 (2023): Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v1i3.343

The mass media plays an important role in moderating political dialogue in society. This study aims to examine the role of the mass media in facilitating political dialogue, observe its impact on public participation, and analyze the challenges and opportunities faced by the mass media in carrying out this role. This research approach is a literature study and media content analysis. The findings of this study provide important insights into the role of the mass media as a mediator in constructive political dialogue. Based on the analysis of the literature, this research finds that the mass media has a major role in facilitating political dialogue. The mass media provide a broad platform and communication channel for the exchange of ideas, views and political information. Through balanced reporting, in-depth analysis, and presenting diverse perspectives, the mass media can help moderate political dialogue with the aim of achieving shared understanding, increasing public participation, and forming informational public opinion.

DAMPAK KOMUNIKASI SIARAN LANGSUNG TERHADAP PENGALAMAN SPIRITUAL JAMAAH DALAM MENDENGARKAN KHUTBAH SHALAT JUMAT DI MASJID DAN ONLINE Ahmad Salman Farid
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 7 No 1 (2024): Juni
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v7i1.164

This study explores the impact of live broadcast communication on the spiritual experience of congregants in listening to Friday prayer sermons in mosques and online platforms. With technological advancements, the method of delivering religious sermons has expanded, transcending the physical confines of mosques to digital arenas. The research aims to investigate how communication, particularly live broadcast, influences congregants' spiritual experiences. Using a mixed-method approach, data was collected from mosque attendees and online participants. The findings indicate that while physical presence in the mosque fosters a sense of community and direct engagement with the sermon, online platforms offer convenience and accessibility but may sacrifice a profound spiritual atmosphere. Disparities in audiovisual quality, social interactions, and distractions between the two settings affect the depth of spiritual engagement. Understanding these dynamics is crucial for religious leaders, mosque administrators, and policymakers to optimize the dissemination of religious messages to diverse audiences. This research contributes to discussions on the relationship between technology, communication, and spirituality in contemporary religious practices.

The Development of Broadcasting Communication Training Program for Students of MAN 1 Mandailing Natal Ahmad Salman Farid
Help: Journal of Community Service Vol. 1 No. 1 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v1i1.32

The Broadcasting Communication Training Program at MAN 1 Mandailing Natal adopts a service learning approach to equip students with specialized skills crucial for navigating the dynamic media and communication landscape. This paper presents the program's design, implementation, and evaluation within a service learning framework. Through a needs assessment, students' interests and baseline skills were identified, guiding the development of a curriculum encompassing public speaking, media production, scriptwriting, and digital content creation. Structured over a semester, the program integrates theoretical knowledge with hands-on practice through weekly sessions. Initial assessments indicate significant enhancements in students' broadcasting competencies and confidence levels post-program. Participants express satisfaction with the practical components, particularly enjoying modules on media production and digital content creation. Moreover, students had opportunities to apply their skills in practical settings, such as school broadcasts and social media projects, thus bridging the gap between theory and real-world application. The positive outcomes suggest the effectiveness of the Broadcasting Communication Training Program in secondary education. Future enhancements may involve integrating advanced training modules, fostering collaborations with local media entities, and leveraging interactive technologies to enrich learning experiences. Continuous evaluation and participant feedback are integral to refining the curriculum, ensuring alignment with student needs and industry advancements.

Peranan Komunikasi Organisasi dalam Meningkatkan Motivasi Kerja Kantor Kementerian Agama Kabupaten Mandailing Natal Armen Rahmad Hasibuan; Ahmad Salman Farid
Publish: Basic and Applied Research Publication on Communications Vol. 3 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/publish.v3i1.5666

Penelitian ini bertujuan untuk menginvestigasi dan menganalisis peran komunikasi organisasi dalam meningkatkan motivasi kerja pegawai di Kantor Kementerian Agama Kabupaten Mandailing Natal. Motivasi kerja yang tinggi di kalangan pegawai adalah faktor kunci dalam mencapai tujuan organisasi dan pelayanan yang efektif kepada masyarakat. Metode penelitian yang digunakan adalah metode kualitatif, dengan pengumpulan data melalui wawancara mendalam dengan pegawai kantor tersebut. Hasil penelitian ini mengidentifikasi berbagai aspek komunikasi organisasi yang memengaruhi motivasi kerja, termasuk komunikasi internal, transparansi, keterlibatan pegawai, dan komunikasi pemimpin. Penelitian juga mengevaluasi efektivitas program komunikasi yang ada dan mengukur dampaknya terhadap tingkat motivasi kerja. Hasil penelitian ini mengungkapkan bahwa komunikasi organisasi, termasuk transparansi, keterlibatan pegawai, dan peran pemimpin, memiliki dampak yang signifikan pada motivasi kerja di Kantor Kementerian Agama Kabupaten Mandailing Natal. Organisasi ini dapat meningkatkan motivasi kerja pegawainya dengan memperkuat komunikasi organisasi yang efektif, memberikan pelatihan kepemimpinan yang relevan, dan menciptakan budaya yang mendukung keterlibatan pegawai.

DAMPAK KOMUNIKASI SIARAN LANGSUNG TERHADAP PENGALAMAN SPIRITUAL JAMAAH DALAM MENDENGARKAN KHUTBAH SHALAT JUMAT DI MASJID DAN ONLINE Farid, Ahmad Salman; Ahmad Salman Farid
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 7 No 1 (2024): Juni
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v7i1.164

This study explores the impact of live broadcast communication on the spiritual experience of congregants in listening to Friday prayer sermons in mosques and online platforms. With technological advancements, the method of delivering religious sermons has expanded, transcending the physical confines of mosques to digital arenas. The research aims to investigate how communication, particularly live broadcast, influences congregants' spiritual experiences. Using a mixed-method approach, data was collected from mosque attendees and online participants. The findings indicate that while physical presence in the mosque fosters a sense of community and direct engagement with the sermon, online platforms offer convenience and accessibility but may sacrifice a profound spiritual atmosphere. Disparities in audiovisual quality, social interactions, and distractions between the two settings affect the depth of spiritual engagement. Understanding these dynamics is crucial for religious leaders, mosque administrators, and policymakers to optimize the dissemination of religious messages to diverse audiences. This research contributes to discussions on the relationship between technology, communication, and spirituality in contemporary religious practices

Social Media Construction of Political Hegemony: Analysis of the 2024 Indonesian Presidential Candidates Debate First Round Ahmad Salman Farid; Pooja Pathak
Feedback International Journal of Communication Vol. 1 No. 1 (2024): March 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i1.11

This research aims to analyze the construction of social media in the context of political hegemony during the first round of the 2024 Indonesian presidential debate. Employing a social media analysis approach, this study explores how social media serves as a crucial platform in shaping and directing public opinion and how viral narratives can influence political dynamics and polarization in society. The findings reveal that social media plays a significant role as the primary platform creating a polarization of public opinion, dividing users into pro and contra groups regarding the presidential candidates. Dominant narratives are often triggered by controversial speeches or responses, sparking emotional and intense discussions among social media users. This research also highlights the importance of contextual understanding and the sustainability of facts in addressing challenges posed by distorted perceptions in the digital world. Small groups with extreme views play a crucial role in creating an echo chamber, where their perspectives are reinforced and influence wider conversations. Panelists and debate moderators also have a significant impact on shaping perceptions of presidential Candidates performances. This study provides in-depth insights into the complex dynamics of social media in the political context, opening the door to a better understanding of its influence on public opinion and social political dynamics.

Peran Jurnalis Investigatif dalam Mengungkap Kasus Narkoba: Analisis Tantangan dan Hambatan Investigasi Jurnalisme Ahmad Salman Farid; Muhammad Ardiansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 3 (2023): Agustus 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i3.1787

This study analyzes the role of investigative journalists in exposing drug cases through investigative journalism. Investigative journalism has the potential to uncover hidden drug trafficking practices, highlight the roles of relevant actors, and provide a better understanding of drug flows and their impact on society. Using a qualitative analysis method, this research examines cases of journalism investigations that have succeeded in uncovering drug trafficking practices. Data is collected through investigative journalism articles, investigative reports, and interviews with investigative journalists. This study analyzes the strategies, techniques and approaches used by journalists in exposing drug cases. The results of this study reveal that journalists act as public watchdogs who raise drug issues, increase public awareness, and compel the government to take action. The main roles of journalists include gathering evidence, interviewing sources, conducting analysis and research, uncovering facts, and reporting and communicating their findings. This research provides a better understanding of the important role of investigative journalists in exposing drug trafficking practices and contributes to improving efforts to prevent and deal with drugs globally.

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