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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Journal of Indonesian Management
Putri, Tasya Yustika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Supply Chain Analysis and Distribution Of Chicken Meat (Case Study UD Naya Chicken Cut, East Binjai District) Asmita, Riza Ayu; Putri, Tasya Yustika; Aisyah, Siti
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.777

Abstract

This journal reviews how the supply chain and distribution occur at the UD Naya chicken stall in the East Binjai sub-district. This type of research uses a qualitative research approach that describes the results of research in the form of descriptive data. This type of research has a definition of the research subject, namely fresh chicken meat and how it is supplied. This study took the object of chicken meat that was sold at the UD Naya chicken stall. The research method used is the interview method to the resource persons and literature study. The results obtained from the interview method are that there are 3 supply chain processes that occur at the UD Naya chicken stall, namely: (1) Suppliers (chicken breeders) - Sales Agents - UD Naya Kiosk - Final Consumers. (2) Suppliers (chicken farmers) – Sales agents – UD Naya Kiosk – Small/mobile traders – Final consumers and (3) Suppliers (chicken farmers) – Sales agents – UD Naya Kiosk – Restaurants – Final Consumers.
Analisis Strategi Mutu Produk Indomie Untuk Memenuhi Standarisasi Pasar Global Suhairi, Suhairi; Hayatunnufus, Annisah Fildzania; Utami, Annisa Dwi; Lubis, Listiya Andana; Putri, Tasya Yustika
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3770

Abstract

The purpose of this research is to find out how Indomie's product quality strategy can be analyzed to meet global market standards. Qualitative research is used as a research method, namely: 1) descriptive and explorative; 2) describe and explain. Based on the discussion, it can be concluded that an analysis of Indomie's product quality strategy to meet global market standards can be carried out through 1) Production strategy, carrying out continuous innovation, building factories overseas, product standardization and quality maintenance. 2) Location determination strategy, taking into account distribution channels, sales areas, storage locations, inventory levels and locations and transportation systems. 3) Promotional strategy, Indomie has a slogan that is very simple but suitable and easy for people to remember, namely, "Indomie is my taste" while the name or brand of Indomie is one of the successful products, so its products are widely known, especially among Indonesian people. 4) Strategies for building relationships with consumers, namely noodle communities, distribution channels, partners, health facilities, supply chains, electronic print media and pricing strategies.
Co-Authors Asmita, Riza Ayu Hayatunnufus, Annisah Fildzania Lubis, Listiya Andana Siti Aisyah Suhairi Suhairi Utami, Annisa Dwi