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All Journal Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) NALA : Jurnal Pendidikan, Penelitian, dan Pengabdian Masyarakat
Khan Khayru, Rafadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences

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ANALYSIS OF PRODUCT PREFERENCE OF CHITATO AND LAYS POTATO CHIPS Khan Khayru, Rafadi; Darmawan, Didit; Munir, Misbachul
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.57 KB) | DOI: 10.55047/marginal.v1i1.7

Abstract

This study aims to determine differences in consumer preferences for potato chip products. Two well-known local brands, Chitato and Lays, come from the same manufacturer and it is interesting to observe the differences in consumer preferences for the two. These two brands already have a high level of brand awareness in the market as evidenced by a larger market share than other brands. Samples were taken as many as 94 respondents with a sampling technique with an accidental sampling approach. The results of the questionnaire were analyzed by SPPS statistics in the form of validity and reliability tests, Paired Sample t-test to see the significance of differences in consumer preferences for potato chips products. The results of hypothesis testing indicate that the consumer preferences of the Chitato brand and the Lays brand are not significantly different. According to respondents as consumers, the selection of potato chip products is the same as buying so that it is the task of marketers to strengthen product attributes and the brand strength of each product.
INTEGRASI VIDEO LEARNING DAN PRAKTIK PADA PEMBELAJARAN WUDHU UNTUK MEMBANGUN PONDASI KEAGAMAAN USIA DINI Yuliastutik; Izzati Irawan, Alfiatul; Hariani, Mila; Mardikaningsih, Rahayu; Issalillah, Fayola; Khan Khayru, Rafadi; Darmawan, Didit; Evendi, Wakid
Jurnal Pendidikan, Penelitian dan Pengabdian Masyarakat Vol 3 No 2 (2023): Jurnal Pendidikan, Penelitian dan Pengabdian Masyarakat (NALA)
Publisher : Jurnal Pendidikan, Penelitian, dan Pengabdian Masyarakat

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Abstract

Integrasi video learning dan praktik dalam pembelajaran wudhu berperan penting dalam membangun pondasi keagamaan pada anak usia dini di TK Darul Hikmah, Desa Kemasaan, Kecamatan Krian, Kabupaten Sidoarjo. Pembelajaran agama di usia dini berfungsi untuk menanamkan nilai-nilai moral dan spiritual yang diperlukan untuk perkembangan karakter anak. Wudhu sebagai ibadah yang memiliki makna penting dalam Islam, diajarkan dengan cara yang menarik melalui media video, lalu diikuti dengan praktik langsung. Metode ini mengedepankan pendekatan Asset-Based Community Development (ABCD) dengan memanfaatkan potensi guru dan sarana prasarana sekolah untuk meningkatkan pemahaman dan keterampilan anak dalam melaksanakan wudhu. Hasil kegiatan menunjukkan adanya peningkatan dalam pemahaman anak mengenai tata cara wudhu, sekaligus menanamkan nilai kebersihan dan kedisiplinan. Penggunaan video learning yang interaktif terbukti efektif dalam menarik perhatian anak dan meningkatkan keterlibatan mereka dalam pembelajaran. Penyerapan materi pembelajaran menjadi lebih baik melalui kombinasi teori dan praktik. Kegiatan ini diharapkan dapat menjadi model pembelajaran yang diterapkan di lembaga pendidikan lain untuk memperkuat dasar keagamaan anak-anak.  
Co-Authors Didit Darmawan Evendi, Wakid Hariani, Mila Issalillah, Fayola Izzati Irawan, Alfiatul Misbachul Munir Rahayu Mardikaningsih Yuliastutik