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All Journal Jurnal Simki Pedagogia Jurnal Simki Economic Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) NALA : Jurnal Pendidikan, Penelitian, dan Pengabdian Masyarakat
Khan Khayru, Rafadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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ANALYSIS OF PRODUCT PREFERENCE OF CHITATO AND LAYS POTATO CHIPS Khan Khayru, Rafadi; Darmawan, Didit; Munir, Misbachul
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.57 KB) | DOI: 10.55047/marginal.v1i1.7

Abstract

This study aims to determine differences in consumer preferences for potato chip products. Two well-known local brands, Chitato and Lays, come from the same manufacturer and it is interesting to observe the differences in consumer preferences for the two. These two brands already have a high level of brand awareness in the market as evidenced by a larger market share than other brands. Samples were taken as many as 94 respondents with a sampling technique with an accidental sampling approach. The results of the questionnaire were analyzed by SPPS statistics in the form of validity and reliability tests, Paired Sample t-test to see the significance of differences in consumer preferences for potato chips products. The results of hypothesis testing indicate that the consumer preferences of the Chitato brand and the Lays brand are not significantly different. According to respondents as consumers, the selection of potato chip products is the same as buying so that it is the task of marketers to strengthen product attributes and the brand strength of each product.
INTEGRASI VIDEO LEARNING DAN PRAKTIK PADA PEMBELAJARAN WUDHU UNTUK MEMBANGUN PONDASI KEAGAMAAN USIA DINI Yuliastutik; Izzati Irawan, Alfiatul; Hariani, Mila; Mardikaningsih, Rahayu; Issalillah, Fayola; Khan Khayru, Rafadi; Darmawan, Didit; Evendi, Wakid
Jurnal Pendidikan, Penelitian dan Pengabdian Masyarakat Vol 3 No 2 (2023): Jurnal Pendidikan, Penelitian dan Pengabdian Masyarakat (NALA)
Publisher : Jurnal Pendidikan, Penelitian, dan Pengabdian Masyarakat

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Abstract

Integrasi video learning dan praktik dalam pembelajaran wudhu berperan penting dalam membangun pondasi keagamaan pada anak usia dini di TK Darul Hikmah, Desa Kemasaan, Kecamatan Krian, Kabupaten Sidoarjo. Pembelajaran agama di usia dini berfungsi untuk menanamkan nilai-nilai moral dan spiritual yang diperlukan untuk perkembangan karakter anak. Wudhu sebagai ibadah yang memiliki makna penting dalam Islam, diajarkan dengan cara yang menarik melalui media video, lalu diikuti dengan praktik langsung. Metode ini mengedepankan pendekatan Asset-Based Community Development (ABCD) dengan memanfaatkan potensi guru dan sarana prasarana sekolah untuk meningkatkan pemahaman dan keterampilan anak dalam melaksanakan wudhu. Hasil kegiatan menunjukkan adanya peningkatan dalam pemahaman anak mengenai tata cara wudhu, sekaligus menanamkan nilai kebersihan dan kedisiplinan. Penggunaan video learning yang interaktif terbukti efektif dalam menarik perhatian anak dan meningkatkan keterlibatan mereka dalam pembelajaran. Penyerapan materi pembelajaran menjadi lebih baik melalui kombinasi teori dan praktik. Kegiatan ini diharapkan dapat menjadi model pembelajaran yang diterapkan di lembaga pendidikan lain untuk memperkuat dasar keagamaan anak-anak.  
Tingkat Pemahaman Mahasiswa Terhadap Pendidikan Karakter Di Jawa Timur Pada Era New Normal Khan Khayru, Rafadi; Sudja’i, Sudja’i
Jurnal Simki Pedagogia Vol 5 No 2 (2022): Volume 5 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jsp.v5i2.140

Abstract

The education system that adapts to the post-Covid-19 era is marked by the "new normal" era. On the other hand, the transition of character education in the family environment brings a new problem, namely the lack of concept of character education in the family environment. Finally, there is the urgency of academic moral degradation in the millennial generation. Therefore, education is required to transform to provide strengthening character education in Indonesia. This study was conducted to determine students' understanding of character education and how students provide solutions to the threat of moral decline in the new normal era. This type of research is qualitative research. The sample selection used the accidental sampling method. With a sample of 24 from students in East Java. The data from this study were obtained from filling out questionnaires using Google Forms and distributing information through posters on Instagram. In this study, it was found that students already understood the importance of character education and could provide ways or solutions to shape character in the new normal era.
Pengamatan Loyalitas Merek Obat Herbal Berdasarkan Kemasan dan Harga Khan Khayru, Rafadi; Wisnujati, RR Nugrahini Susantinah; Darmawan, Didit; Issalillah, Fayola
Jurnal Simki Economic Vol 4 No 2 (2021): Volume 4 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v4i2.101

Abstract

Standardized herbal medicine is one type of traditional medicine that is made through a manufacturing process and packaged according to consumer behavior in modern times which is full of practical and easy lifestyles. Consumer behavior needs to be observed in the midst of offering a variety of product brands. Competition between brands causes marketers to face the challenge of gaining brand loyalty from customers. The main objective of this study is to investigate the impact of packaging and price on brand loyalty. This quantitative causal study set 65 samples. Data analysis begins with a brief descriptive examination of the composition of the sample followed by validity and reliability tests. To test the predictive relationship, multiple regression analysis was used using SPSS version 26.0 software. From the regression analysis showed a significant positive effect of packaging on brand loyalty. In addition, a significant positive effect is also shown by the price variable on brand loyalty.
Co-Authors Didit Darmawan Evendi, Wakid Hariani, Mila Issalillah, Fayola Izzati Irawan, Alfiatul Misbachul Munir Rahayu Mardikaningsih Sudja’i, Sudja’i Wisnujatia, Nugrahini Susantinah Yuliastutik