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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Jurnal Multidisiplin West Science Jurnal Pengabdian West Science West Science Islamic Studies
Munahar, Munahar
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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INTEGRATION OF ARTIFICIAL INTELLIGENCE (AI) IN THE STRATEGY, ETHICS, AND EFFECTIVENESS OF CONTEMPORARY DAWAH Munahar, Munahar; Nuruzzaman, Moh. Agil; Roa'zah, Nandipah Roa'zah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Sukirno, Sukirno; Supeno, Supeno; Laila, Najim Hamidatun Nuril
West Science Islamic Studies Vol. 3 No. 02 (2025): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v3i02.2489

Abstract

The development of artificial intelligence (AI) technology has driven significant transformations in da'wah management. This study aims to comprehensively analyze the innovations, opportunities, ethical challenges, and regulatory implications of AI integration in modern da'wah strategies. Using a systematic literature review method on 28 articles selected from a total of 1,022 publications, this study identified four main focuses: (1) AI innovations in da'wah such as congregational behavior analysis, message personalization, and service automation; (2) strategic opportunities in the form of expanding the reach of da'wah, strengthening moderate Islamic narratives, and increasing two-way interactions through digital technology; (3) ethical challenges and risks including the erosion of religious authority, algorithmic bias, misinformation, data privacy, and the potential for extremist manipulation; and (4) the urgency of regulation and collaboration between ulama, technologists, academics, and the government to ensure AI implementation is in accordance with Islamic values. The results of the study confirm that AI has great potential to revolutionize da'wah, but its implementation must be carried out ethically, directed, and inclusively to avoid digital inequality and the distortion of religious meaning. This research provides a theoretical framework and practical recommendations for the development of AI-based da'wah in the future.
Co-Authors Afifah, Diana Elfiyatul Amrulloh, Achmad Fachri Ditria, Lailatul Fitria, Yuni Rohma Fitriana, Lailatul Ghozali, Moh Imam Laila, Najim Hamidatun Nuril Muazaroh, Muslimatun Diana Muhammad Arif Hidayat Nuruzzaman, Moh. Agil PUJI LESTARI Roa'zah, Nandipah Roa'zah, Nandipah Roa'zah Sa'adah, Fina Ni'matus Sudaryono Sudaryono Sukirno Sukirno Supeno