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All Journal International Journal of Business, Law, and Education Tepis Wiring : Jurnal Pengabdian Masyarakat Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Ar Ro'is Mandalika (Armada)
Damayanti, Yenie Eva
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Public Health Social Sciences Other

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Peningkatan Pemahaman Nasabah melalui Penerapan Akad Wadi’ah pada Bank Madani Syari’ah Fitri, Lailatul; Damayanti, Yenie Eva
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 2 No 2 (2023): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v2i2.2901

Abstract

This service focuses on implementing wadiah contracts at Bank Madani Syariah. The purpose of this service is to find out what the implementation of the wadiah contract is like at Bank Madani Syariah. In this service using descriptive qualitative research methods. The object of this research uses secondary data data originating from literature studies such as books, journals, articles, and so on. Data collection techniques are observation, interviews, and documentation. The results of the study show: 1) The implementation of the wadiah contract at Bank Madani Syariah uses the wadiah yad dhammanah contract which means safekeeping of goods/money where the recipient of the deposit with or without permission of the owner of the goods/money can take advantage of the deposit and must be responsible for loss or damage to the goods or deposited money. 2) And in wadiah yad dhammanah contract savings, use a profit sharing deposit scheme.
Implementasi Mailtrack Pada Surat Menyurat di Bagian Perencanaan dan Keuangan Sekretariat Daerah Kabupaten Malang Nihayatul Aulya, Hilda; Sari, Fitria Erika; Damayanti, Yenie Eva
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 2 No 2 (2023): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v2i2.3095

Abstract

This service focuses on the implementation of mailtrack on correspondence in the planning and finance section of the Malang district secretariat. The purpose of this service is to find out the mailtrack on correspondence in the planning and finance department at the Malang district secretariat. In this service using descriptive qualitative research methods. The object of this research uses secondary data data derived from literature studies, such as books, journals, articles, and so on. Data collection techniques are literature studies, documentation. The results of the study show: 1) Management and explanation of incoming and outgoing mail, and office filing in the planning and finance department 2) Electronic-based management (incoming mail) (Mailtrack), steps for electronic-based incoming mail (Mailtrack). Receiving letters (e-mail), sorting letters, recording letters, storing letters Keywords: Incoming mail, Outgoing mail, Filing, Mailtrack
Pemberdayaan IKM Makanan dan Minuman di Kabupaten Malang melalui Program Pelatihan Inovasi Produk Oleh DISPERINDAG Ananda, Kiki Risqi; Sari, Putri Dewi Permata; Damayanti, Yenie Eva
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): April 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i2.618

Abstract

The empowerment of Small and Medium Enterprises (SMEs) is a strategic step towards enhancing community welfare and strengthening the regional economy. This community service initiative aims to improve the competitiveness of food and beverage SMEs in Malang Regency through a product innovation training program conducted by the Malang Regency Office of Industry and Trade (DISPERINDAG). The training covers production techniques, product diversification, and the utilization of local raw materials to enhance the added value of SME products. The research method employed is qualitative descriptive, using a documentation study approach. The activities are carried out in several phases, including preparation, training implementation, and evaluation of results. The outcomes indicate that the training positively impacts participants’ understanding and skills in developing innovative products. Participants are able to apply more efficient production techniques and create more appealing product variations. It is hoped that this initiative will enhance the operational capacity of SMEs and strengthen the competitiveness of local products in broader markets.
Innovative Digital Marketing Strategies to Enhance Customer Loyalty in the E-Commerce Era Pustap, El Shaddai Sandhy; Saling, Saling; Damayanti, Yenie Eva
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5343

Abstract

The rapid advancement of digital technologies has reshaped marketing dynamics, prompting businesses to adopt innovative strategies to foster customer loyalty in the increasingly competitive e-commerce environment. Traditional marketing paradigms are being replaced by personalized, data-driven, and omnichannel approaches that cater to the evolving expectations of digital consumers. This study aims to explore and synthesize innovative digital marketing strategies that significantly enhance customer loyalty in the digital commerce landscape. Using a qualitative literature review method, this research analyzes academic sources from 2019 to 2025 to identify prevailing trends and strategic patterns in digital marketing innovation. Findings reveal five critical strategies: AI-powered personalization, omnichannel integration, gamified loyalty programs, emotionally resonant storytelling, and CRM with marketing automation. These techniques not only increase customer engagement but also strengthen brand trust and emotional attachment. For instance, companies like Amazon and Sephora use AI and CRM systems to personalize customer experiences, while brands like Starbucks and Dove leverage gamification and storytelling to drive loyalty. These strategies collectively form a framework that underscores the importance of technology, emotional connection, and data intelligence in cultivating sustainable consumer relationships. The research contributes by offering a comprehensive model for businesses aiming to enhance customer lifetime value through adaptive and personalized digital engagement. It highlights the necessity of innovation in both content and delivery mechanisms within e-commerce ecosystems.
Analisis Manajemen Pra Penempatan Tenaga Kerja Migran di PT Assalam Karya Manunggal Nisak, Mahfirotul Choirotun; Damayanti, Yenie Eva
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 5 (2025): Oktober 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i5.742

Abstract

This study aims to analyze the pre-placement management of migrant workers conducted by PT Assalam Karya Manunggal. The company operates in the field of migrant labor deployment, particularly to Asia and the Middle East. The pre-placement process is a critical stage in ensuring readiness, legality, and protection for prospective workers. This research uses a descriptive qualitative method, collecting data through observation, interviews, and document studies during the internship from January 13 to February 13, 2025. The results indicate that PT Assalam Karya Manunggal implements a pre-placement management system that includes administrative selection, training, legal documentation, and mental preparation. However, some obstacles were identified, such as delays in documentation and low legal literacy among prospective workers. The study recommends strengthening digital systems and increasing legal literacy to improve the efficiency and protection of migrant workers
Dokumentasi Sejarah Makam Leluhur sebagai Upaya Pelestarian Warisan Budaya Lokal di Desa Jatirejoyoso Wigati, Aisya Sari Adinda; Damayanti, Yenie Eva
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 5 (2025): Oktober 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i5.785

Abstract

This community service activity was carried out in Jatirejoyoso Village, Kepanjen District, which is rich in historical and cultural values, reflected through the existence of five ancestral tombs located in each hamlet. Religious and cultural traditions such as pilgrimage (ziarah), nyadran, regular pengajian on Friday Legi nights, and tirakatan nights are still preserved as expressions of respect for the ancestors. However, the lack of documentation has caused the local history to survive only through oral narratives, which risk disappearing over time. This activity aims to record, organize, and preserve the village’s historical narratives using a descriptive qualitative approach. Data were collected through field observations, interviews with community leaders, and visual documentation of the ancestral tomb sites and related cultural traditions. The main outcomes include a documentary video and a historical pocketbook that serve as digital archives and learning media for the community and students. This initiative not only raises awareness of the importance of preserving cultural heritage but also encourages youth participation in strengthening local identity. The documentation serves as an initial step toward maintaining the continuity of local historical heritage amid the dynamics of modern change.
Sustainability-Oriented Entrepreneurship: Examining the Role of Green Innovation and Stakeholder Engagement in Business Growth Sihite, Mislan; Ma'rifah, Ma'rifah; Saifuddin, Sendy Salsabla; Damayanti, Yenie Eva; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1344

Abstract

This study investigates the role of green innovation and stakeholder engagement in driving business growth within sustainability-oriented entrepreneurial firms. With increasing environmental and social pressures, entrepreneurs are challenged to integrate sustainability into their core business strategies while achieving competitive advantages. Using a quantitative approach, data were collected from 250 sustainability-oriented entrepreneurs and managers in small and medium-sized enterprises (SMEs) through a structured survey. Descriptive statistics, reliability analysis, correlation, and regression analyses were conducted to examine the relationships among green innovation, stakeholder engagement, and business growth. The results indicate that both green innovation and stakeholder engagement have significant positive effects on business growth, with evidence of synergistic interaction between the two factors. These findings underscore the strategic importance of sustainability-oriented practices, highlighting that environmental innovation and active stakeholder collaboration can simultaneously enhance firm performance and societal value. The study contributes to theory by integrating resource-based and stakeholder perspectives in entrepreneurial sustainability and offers practical guidance for entrepreneurs and policymakers seeking to achieve economic success while addressing environmental and social challenges.
Co-Authors Ade Onny Siagian Ananda, Kiki Risqi Lailatul Fitri Ma'rifah, Ma'rifah Mislan Sihite, Mislan Nihayatul Aulya, Hilda Nisak, Mahfirotul Choirotun Pustap, El Shaddai Sandhy Saifuddin, Sendy Salsabla Saling, Saling Sari, Fitria Erika Sari, Putri Dewi Permata Wigati, Aisya Sari Adinda