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All Journal KRTHA BHAYANGKARA Advances: Jurnal Ekonomi & Bisnis
Kusuma, Jaya
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Data Science in Marketing: How Analytics are Reshaping Consumer Insights Kusuma, Jaya
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 2 (2024): March - April
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i2.234

Abstract

Purpose: The purpose of this study is to explore the transformative impact of data science on marketing strategies and consumer insights. Research Design and Methodology: Employing a qualitative research design, the study utilizes in-depth case studies and interviews with industry experts to uncover how data-driven approaches enhance traditional marketing practices. Findings and Discussion: The findings reveal that data science significantly improves customer segmentation, dynamic pricing, customer relationship management (CRM), and personalized marketing. By leveraging behavioral data, companies like Amazon achieve more granular and dynamic segmentation, leading to higher engagement and conversion rates. Dynamic pricing, as implemented by companies like Uber, optimizes revenue and enhances customer satisfaction through real-time adjustments based on demand and competition. The study also highlights the importance of predictive analytics in CRM, allowing businesses to identify at-risk customers and implement targeted retention strategies. Furthermore, ethical considerations such as data privacy and algorithmic bias are critical for maintaining consumer trust. Implications: The research underscores the need for integrating data science with traditional marketing frameworks and adapting models to diverse cultural contexts. The implications for practice include adopting data-driven segmentation, dynamic pricing, and CRM strategies while ensuring ethical data practices. This study contributes to the broader discourse on data-driven marketing, offering valuable insights for both academic research and practical applications, ultimately advocating for responsible and effective use of data science in marketing.
Legitimizing Sexual Predators in the 2025 Draft Criminal Procedure Code Sepmiko, Jorza; Syauket, Amalia; Kusuma, Jaya; Sihombing, Hubertus L.; Irwan
KRTHA BHAYANGKARA Vol. 19 No. 3 (2025): KRTHA BHAYANGKARA: DECEMBER 2025
Publisher : Fakultas Hukum Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/krtha.v19i3.4548

Abstract

This paper analyzes a legal loophole in Law No. 1 of 2023 concerning the Indonesian Criminal Code (KUHP) related to the exemption from criminal responsibility for persons with mental disabilities (Article 67 juncto Article 64 paragraph (1) letter c, Article 103, Article 38, and Article 39). This loophole has the potential to be misused by sexual offenders, such as sexual predators with paraphilic disorders, to avoid imprisonment and only receive action-based sentencing in the form of rehabilitation or even absolute acquittal. This research uses a normative method with criminological and victimological approaches. The findings indicate that the convergence between the provisions of the 2023 KUHP and the 2025 Draft Criminal Procedure Code (KUHAP), particularly Article 45 concerning the temporary suspension of investigations and diversion mechanisms, has the potential to cause the "attrition" of sexual violence cases before substantive trials. This undermines the deterrent effect, increases the risk of recidivism, and leads to secondary victimization. Therefore, this paper recommends revisions to the 2025 Draft KUHAP, including restrictions on the suspension of investigations and diversion for severe sexual crimes, as well as the establishment of stricter evidentiary standards for proving mental disability
Co-Authors Irwan Sepmiko, Jorza Sihombing, Hubertus L. Syauket, Amalia