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Analisis Pelaksanaan LSP Fotografi untuk Menunjang Karir Fotografi Komersial Theofan Cristopher Gurning; Julius Andi Nugroho
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i3.1927

Abstract

This study analyzes the implementation of the Photography LSP in supporting technical competencies in commercial photography, particularly in the process of digital photo retouching. The focus of the study is on the stages of street photography, color correction, cropping, masking, and post-editing as part of strengthening photographers' skills in producing visual works that are aesthetically pleasing, communicative, and aligned with the needs of the creative industry. This study employs a descriptive qualitative approach using data collection techniques such as participatory observation and visual documentation. The data are analyzed descriptively by outlining the initial photo-taking process, identifying visual shortcomings, and detailing the digital editing stages until a more refined final photo is produced. The results indicate that the digital photo editing process plays a significant role in improving the visual quality of photographs. Color correction helps balance color and lighting, cropping improves composition, masking allows for selective editing of specific areas, while post-editing refines the final result. The implementation of the Photography LSP is not only certification-oriented but also contributes to developing participants' practical competencies, visual precision, and professional readiness in the field of commercial photography.
Pendampingan Pengembangan Kompetensi Fotografi melalui Sertifikasi LSP bagi Mahasiswa Desain Komunikasi Visual Universitas Tarumanagara Dhani Kurniawan; Julius Andi Nugroho
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i3.1934

Abstract

This activity was motivated by the need for Visual Communication Design students at Tarumanagara University to acquire measurable photography competencies that align with the standards of the creative industry. Commercial photography not only requires the ability to produce visually appealing images but also demands technical and conceptual mastery, as well as expertise in composition, lighting, shooting techniques, and digital photo processing. This activity aims to guide students in preparing for and taking the LSP Photography certification as a means of strengthening their competencies based on national standards. The implementation method consists of the following stages: activity orientation, understanding competency standards, pre-assessment, production of photographic works, guidance on digital image processing, portfolio development, and evaluation of competency achievement. The results of the program showed that participants were able to produce six photographic works: “Trinket Vendors,” “Exterior of the Filosofi Kopi Coffee Shop,” “Live Music Performance at Fatahillah Park,” “The Forgotten Classics,” “Colonial Traces,” and “Behind the Calm Waters.” These works demonstrate skill mastery in composition, depth of field, lighting, shooting angles, perspective, visual clarity, and digital image processing. This mentoring program provided direct benefits to students in understanding photography industry standards, compiling portfolios, and enhancing their readiness to enter the creative workforce.
Pengembangan Ilustrasi Naratif Karakter Brand Pada Buku Cerita “I Love You Mom” Itsar Farhan Hidayat; Julius Andi Nugroho
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 4 No. 3 (2026): September: Jurnal Ilmiah Research and Development
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v4i3.2024

Abstract

The development of visual media in the field of visual communication design has led companies to seek more interactive and emotional approaches. One such approach is the use of visual storytelling through storybooks supported by narrative illustrations. This study aims to develop PT Mom N Jo's official character assets into storybook images, a storybook titled "I Love You Mom," as a medium to tell the story and strengthen their identity. This research employed a qualitative descriptive method based on observation, literature review, and a visual design process that included reference research, moodboarding, character development, drawing, and the final product. The results indicate that developing storybooks can maintain the visual identity of the company's existing character assets and make the reading experience more interactive, communicative, and emotional. Picture book media also demonstrates potential as an effective branding tool in building emotional connections between brands and audiences by delivering messages that are easier to understand and remember.