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All Journal Berdikari : Jurnal Ekonomi dan Statistik Indonesia Indo-MathEdu Intellectuals Journal
Ramdani, Riki
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Economics, Econometrics & Finance Mathematics

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Experiental Marketing dan E-Promotion Menciptakan Keputusan Pembelian yang Berimplikasi Terhadap Loyalitas pada Nimo Highland Kabupaten Bandung Ramdani, Riki
Jurnal Ekonomi Dan Statistik Indonesia Vol. 5 No. 3 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.03.08

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing dan e-promotion terhadap keputusan pembelian serta dampaknya terhadap loyalitas di Nimo Highland Kabupaten Bandung. Dalam era digital, strategi pemasaran berbasis pengalaman dan promosi elektronik memainkan peran penting dalam menarik minat konsumen dan membangun hubungan jangka panjang dengan pelanggan. Studi ini menggunakan metode kuantitatif dengan teknik pengambilan sampel purposive sampling terhadap pengunjung Nimo Highland yang telah melakukan pembelian. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan model analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif terhadap keputusan pembelian, sementara e-promotion juga memiliki peran signifikan dalam meningkatkan daya tarik pelanggan. Keputusan pembelian yang terbentuk dari pengalaman positif dan strategi promosi yang efektif berdampak pada peningkatan loyalitas pelanggan. Temuan ini memberikan wawasan bagi pengelola destinasi wisata untuk mengoptimalkan strategi pemasaran guna meningkatkan pengalaman pelanggan dan mempertahankan loyalitas mereka.
Penerapan Model Pembelajaran Project Based Learning untuk Meningkatkan Hasil Belajar Siswa dalam Pembelajaran IPAS Ramdani, Riki; Maftuh, Ade; Nurani, Riga Zahara
Indo-MathEdu Intellectuals Journal Vol. 7 No. 1 (2026): Indo-MathEdu Intellectuals Journal (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i1.4834

Abstract

This research is motivated by the low learning outcomes of fourth-grade students in science learning, the use of learning models that are not yet appropriate to the material and students' lack of activity during learning. This study aims to determine the improvement in fourth-grade students' learning outcomes in science learning by implementing the project-based learning model. The type of research used is classroom action research with the Stephen Kemmis and Mc. Taggart model. Data collection techniques in this study were carried out through observation, tests, interviews, and documentation. Data analysis techniques in this study used qualitative and quantitative methods. The results of this study indicate that there was an increase in the percentage of student learning outcomes, which previously at the pre-cycle was 37.5%, then increased in cycle I to 62.5% and cycle II increased to 87.5%. It can be concluded that the application of the project-based learning model can improve the science learning outcomes of fourth-grade students at SDN Sukaati.
Co-Authors Ade Maftuh Nurani, Riga Zahara