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Kembaren, Julbintor
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

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The Role of Information Literacy as Moderation Between Entrepreneurial Orientation and Innovation Performance Arifin, Yoke Ranlym; Utomo, Prio; Kembaren, Julbintor
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.601

Abstract

Background research of this study aims to determine the role of information literacy (IL) on the relationship between Entrepreneurial Orientation and Innovation Performance at the Manufacturing Company. This research is considered important because the trend is growing rapidly so that it requires companies to innovate in order to survive in the face of various challenges in the future. Based on previous research, innovation grows because of the entrepreneurial spirit such as Risk Taking, Innovativeness and Proactiveness. The company should have Information Literacy (IL) in order to have a correct understanding of what is happening in society. This research can also be a reference for Manufacturing Company so that they can see opportunities from the role of Information Literacy and develop an entrepreneurial spirit in every employee who works so that they can produce Innovation Performance. The method / theory of this study used PLS SEM (Partial Least Square Structural Equation Modeling) with SmartPLS version 3.2.9. The author collects data from 150 respondents. The results of the study indicate that the entrepreneurial orientation of employees consisting of innovativeness, proactiveness and risk taking can help companies produce innovation performance. However, information literacy has not played a significant role as a moderator between intrapreneurial orientation and innovation performance. The conclusion of the research is that entrepreneurial orientation produces quality human resources because it can be a source of innovation.
The Effect of Government Support on the Purchase Intention of Electric Vehicles Wulandari, Diah; Sugianto, Albert; Rahputri, Rani; Kembaren, Julbintor; Permana , Iman
Journal Research of Social Science, Economics, and Management Vol. 5 No. 5 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i5.1223

Abstract

This study examines the influence of psychological factors and government support on consumers' purchase intention toward electric vehicles (EVs) in the Greater Jakarta (Jabodetabek) area by employing an extended Theory of Planned Behavior (TPB) framework. The model investigates the effects of emotional value, attitude toward EVs, subjective norm, perceived behavioral control (PBC), and the moderating role of government support. A quantitative survey method was applied to 291 potential EV consumers aged 18 years and above residing in Jabodetabek. Data were collected through an online Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that emotional value has a significant positive effect on attitude toward EVs, and both attitude and subjective norm significantly enhance purchase intention. Attitude is also found to significantly mediate the relationship between emotional value and purchase intention. Conversely, PBC does not exhibit a significant effect on purchase intention. Moreover, government support does not moderate the relationships between attitude or subjective norm and purchase intention and only shows a weak, negative moderating effect on the relationship between PBC and purchase intention. Overall, the results suggest that EV purchase intention in Jabodetabek is driven more strongly by emotional and normative factors than by perceived behavioral control or perceived government support.
The Effect of Live Streaming Shopping on Purchase Intentions of Electronic Goods Through E-Commerce Erlangga, Bayu; Imawan, Fathan Zidni; Atmaja Halim, Ferianie Herera; Kembaren, Julbintor
Journal Research of Social Science, Economics, and Management Vol. 5 No. 5 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i5.1255

Abstract

The rapid development of digital technology and social media has encouraged the increasing use of live streaming shopping features on e-commerce platforms in Indonesia. This phenomenon presents a new marketing communication pattern that allows direct interaction between streamers and consumers, especially in the category of electronic goods which is the sector with the highest e-commerce transaction value. This study aims to analyze the influence of live streaming shopping on consumer purchase intent using the Stimulus–Organism–Response (S-O-R) method. The stimulus variables tested included live streamer interaction, product quality, and e-commerce promotion; The organism variables include customer trust and impulsiveness, while the response variable is purchase intention. The research was carried out by method through the distribution of questionnaires that have witnessed live streaming shopping e-commerce in the past month and are in the Jakarta, Bogor, Depok, Tangerang, Bekasi area. The data was analyzed using PLS-SEM. The results of the study showed that product quality, e-commerce promotion, customer trust, and impulsiveness have a significant influence on purchase intent. In contrast, live streamer interaction had no significant effect on customer trust or impulsiveness, indicating that consumers of electronic goods considered functional aspects such as quality and promotion more than interpersonal interactions with streamers. Additionally, impulsiveness emerged as the most dominant factor in increasing buying intent. These findings strengthen the relevance of S-O-R theory in the context of live streaming shopping while providing practical implications for e-commerce players to improve credibility, information quality, promotional strategies, and impulsive trigger elements to encourage consumer purchase decisions.
Co-Authors Arifin, Yoke Ranlym Atmaja Halim, Ferianie Herera Diah Wulandari Erlangga, Bayu Imawan, Fathan Zidni Permana , Iman Prio Utomo Rahputri, Rani Sugianto, Albert