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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal Research of Social Science, Economics, and Management
Imawan, Fathan Zidni
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Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Effect of Live Streaming Shopping on Purchase Intentions of Electronic Goods Through E-Commerce Erlangga, Bayu; Imawan, Fathan Zidni; Atmaja Halim, Ferianie Herera; Kembaren, Julbintor
Journal Research of Social Science, Economics, and Management Vol. 5 No. 5 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i5.1255

Abstract

The rapid development of digital technology and social media has encouraged the increasing use of live streaming shopping features on e-commerce platforms in Indonesia. This phenomenon presents a new marketing communication pattern that allows direct interaction between streamers and consumers, especially in the category of electronic goods which is the sector with the highest e-commerce transaction value. This study aims to analyze the influence of live streaming shopping on consumer purchase intent using the Stimulus–Organism–Response (S-O-R) method. The stimulus variables tested included live streamer interaction, product quality, and e-commerce promotion; The organism variables include customer trust and impulsiveness, while the response variable is purchase intention. The research was carried out by method through the distribution of questionnaires that have witnessed live streaming shopping e-commerce in the past month and are in the Jakarta, Bogor, Depok, Tangerang, Bekasi area. The data was analyzed using PLS-SEM. The results of the study showed that product quality, e-commerce promotion, customer trust, and impulsiveness have a significant influence on purchase intent. In contrast, live streamer interaction had no significant effect on customer trust or impulsiveness, indicating that consumers of electronic goods considered functional aspects such as quality and promotion more than interpersonal interactions with streamers. Additionally, impulsiveness emerged as the most dominant factor in increasing buying intent. These findings strengthen the relevance of S-O-R theory in the context of live streaming shopping while providing practical implications for e-commerce players to improve credibility, information quality, promotional strategies, and impulsive trigger elements to encourage consumer purchase decisions.
THE IMPACT OF INNOVATIVE CSR MANAGEMENT ON THE IMPLEMENTATION OF GREEN HUMAN RESOURCE PRACTICES, GOVERNANCE, AND HUMAN RIGHTS TOWARD SUSTAINABLE BUSINESS IN PUBLICLY LISTED COMPANIES Suwandi; Imawan, Fathan Zidni
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1357

Abstract

This study aims to analyze the impact of innovative CSR management on sustainable business performance. The research examines 16 coal mining companies and 16 palm oil plantation companies listed on the Indonesia Stock Exchange (IDX), while considering the mediating roles of green human resources and respect for human rights. A quantitative approach was employed with publicly listed companies as the unit of analysis, and data were collected through structured document-based observation derived from corporate annual reports and sustainability reports. Linear regression analysis using SPSS software indicates that innovative CSR management does not yet have a significant direct effect on sustainable business performance. However, CSR is found to have a positive and significant influence on respect for human rights, highlighting its role in internalizing ethical values at the organizational level. Simultaneous testing results show that the combination of CSR and human resources explains only a small proportion of the variance in sustainable business, with human resources demonstrating a significant but negative partial effect. These findings suggest that the impact of CSR on business sustainability is indirect and requires stronger mediating mechanisms. This study contributes theoretically to the development of mediation-based CSR models and offers practical implications for companies in designing more integrated CSR strategies to support sustainable business practices.
Co-Authors Atmaja Halim, Ferianie Herera Erlangga, Bayu Kembaren, Julbintor Suwandi