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All Journal Inovasi: Jurnal Ilmiah Ilmu Manajemen Journal of Creative Student Research Journal Research of Social Science, Economics, and Management
Erlangga, Bayu
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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Pengaruh Customer Experience terhadap Customer Satisfaction pada Pengguna Tokopedia (Studi Kasus pada Pengguna Tokopedia) Erlangga, Bayu; Setiawan, Edi
INOVASI Vol. 12 No. 1 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i1.p114-129.47445

Abstract

Perkembangan E-Commerce yang pesat di era industri 4.0 memberikan berbagai dampak positif bagi pengguna, terutama dalam memenuhi kebutuhan sehari-hari seperti belanja, pembayaran, dan pembelian tiket. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pelanggan terhadap kepuasan pengguna E-Commerce Tokopedia melalui tiga tahapan: pre-purchase stage, purchase stage, dan post-purchase stage. Hasil penelitian menunjukkan bahwa pengalaman pelanggan pada setiap tahapan memiliki pengaruh positif dan signifikan terhadap kepuasan pengguna. Pada pre-purchase stage, pengalaman pelanggan yang positif meningkatkan kepuasan pengguna melalui kemudahan penggunaan, keakuratan informasi produk, dan tampilan aplikasi yang menarik. Pada purchase stage, kepuasan pengguna dipengaruhi oleh kemudahan proses checkout, keamanan transaksi, dan variasi metode pembayaran. Sedangkan pada post-purchase stage, faktor seperti kecepatan pemrosesan pesanan, responsivitas layanan pelanggan, dan kemudahan pengembalian produk berperan penting dalam meningkatkan kepuasan pelanggan. Kesimpulan dari penelitian ini menegaskan bahwa pengalaman pelanggan di setiap tahap transaksi berkontribusi secara signifikan terhadap kepuasan pengguna Tokopedia. Oleh karena itu, peningkatan kualitas layanan di setiap tahapan perlu terus dilakukan agar dapat mempertahankan loyalitas pelanggan dan meningkatkan daya saing Tokopedia di industri E-Commerce.
The Effect of Live Streaming Shopping on Purchase Intentions of Electronic Goods Through E-Commerce Erlangga, Bayu; Imawan, Fathan Zidni; Atmaja Halim, Ferianie Herera; Kembaren, Julbintor
Journal Research of Social Science, Economics, and Management Vol. 5 No. 5 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i5.1255

Abstract

The rapid development of digital technology and social media has encouraged the increasing use of live streaming shopping features on e-commerce platforms in Indonesia. This phenomenon presents a new marketing communication pattern that allows direct interaction between streamers and consumers, especially in the category of electronic goods which is the sector with the highest e-commerce transaction value. This study aims to analyze the influence of live streaming shopping on consumer purchase intent using the Stimulus–Organism–Response (S-O-R) method. The stimulus variables tested included live streamer interaction, product quality, and e-commerce promotion; The organism variables include customer trust and impulsiveness, while the response variable is purchase intention. The research was carried out by method through the distribution of questionnaires that have witnessed live streaming shopping e-commerce in the past month and are in the Jakarta, Bogor, Depok, Tangerang, Bekasi area. The data was analyzed using PLS-SEM. The results of the study showed that product quality, e-commerce promotion, customer trust, and impulsiveness have a significant influence on purchase intent. In contrast, live streamer interaction had no significant effect on customer trust or impulsiveness, indicating that consumers of electronic goods considered functional aspects such as quality and promotion more than interpersonal interactions with streamers. Additionally, impulsiveness emerged as the most dominant factor in increasing buying intent. These findings strengthen the relevance of S-O-R theory in the context of live streaming shopping while providing practical implications for e-commerce players to improve credibility, information quality, promotional strategies, and impulsive trigger elements to encourage consumer purchase decisions.
Systematic Literature Review: Financial Performance: The Effect of Green Accounting on Firm Value Erlangga, Bayu; Muhammad Al-Aziz Fitra Bunaya; Fika Astrianti; Rina Yuniarti
Journal of Creative Student Research Vol. 3 No. 6 (2025): Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v3i6.5783

Abstract

This research is motivated by the increasing demands for sustainability and environmental transparency, which encourage companies to integrate Green Accounting into their business strategies to increase corporate value. The objective of this research is to synthesize empirical findings related to the influence of Green Accounting on corporate value, considering the roles of financial performance, operational efficiency, public legitimacy, and technological adaptation. The method used is a systematic literature review of various relevant empirical studies from various industrial sectors in Indonesia. The results of the study indicate that Green Accounting generally has a positive effect on corporate value through increased efficiency, profitability, and strengthening investor confidence, although the impact is contextual and influenced by the characteristics of the industrial sector. Financial performance has been shown to act as a mediator that strengthens or weakens this relationship. The implications of this research emphasize that Green Accounting is not merely an environmental obligation, but rather a strategic instrument for creating sustainable corporate value amidst global economic uncertainty.
Co-Authors Atmaja Halim, Ferianie Herera Edi Setiawan Fika Astrianti Imawan, Fathan Zidni Kembaren, Julbintor Muhammad Al-Aziz Fitra Bunaya Rina Yuniarti, Rina