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Awan Santosa
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Pengembangan Karir, Kepuasan Kerja Dan Kompensasi Terhadap Retensi Karyawan Di PT. Intracawood Cabang Tarakan Antik Trivosa Anggraeni Bate; Awan Santosa
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.661

Abstract

This study aims to analyze the influence of career development, job satisfaction and compensation on employee retention. The sample in this study was 55 respondents who worked at PT. Intracawood Tarakan Branch. The data collection technique used was a survey method with the research instrument used being a questionnaire. The results of the instrument test stated that the data in this study were proven to be valid and reliable. The classical assumption test stated that the data in this study were normally distributed and produced a regression model that was free from multicollinearity and heteroscedasticity. The results of this study prove that: (1) Career development values ​​have a significant positive effect on employee retention, (2) Job satisfaction values ​​have a significant positive effect on employee retention and (3) Compensation values ​​have a significant positive effect on employee retention. These results have implications for further researchers to study the field of HR management, especially regarding employee retention. The findings of this study have implications for PT. Intracawood to formulate career development strategies, job satisfaction and compensation in order to influence employee retention.
Pengaruh Online Customer Review, Kualitas Produksi Dan Promosi Terhadap Keputusan Pembelian Pengguna Marketplace Tokopedia Di Yogyakarta Yanuardi Wisnu Murti; Awan Santosa
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v2i3.589

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh customer review, kualitas produksi dan promosi terhadap keputusan pembeli pengguna marketplace Tokopedia di Yogyakarta. Pendekatan penelitian ini adalah kuantitatif dengan menggunakan kuesioner sebagai alat pengumpulan data. Teknik sampling menggunakan non probability sampling dengan metode purposive sampling. Data yang dikumpulkan dianalisis menggunakan metode uji koefisien regresi (uji-t). Hasil analisis menunjukkan bahwa online customer review tidak berpengaruh signifikan terhadap keputusan pembeli. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembeli, promosi berpengaruh positif dan signifikan terhadap keputusan pembeli. Penelitian ini memberikan wawasan mengenai keputusan pembeli pengguna marketplace Tokopedia di Yogyakarta. Implikasi praktisnya adalah pentingnya pengaruh online customer review, mengetahui kualitas produk serta promosi yang dilakukan produsen terhadap pembeli pengguna marketplace Tokopedia di Yogyakarta
Co-Authors Antik Trivosa Anggraeni Bate Yanuardi Wisnu Murti