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All Journal International Journal of Artificial Intelligence Research Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Locus Penelitian dan Pengabdian
Elyusufi, Abdul Muhaimin
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Religion Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Mathematics Social Sciences

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AIDA Model as a Marketing Strategy to Influence Consumer Buying Interest in the Digital Age Tristanto, Triyono Adi; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Elyusufi, Abdul Muhaimin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3319

Abstract

This study aims to analyze the effect of Attention, Interest, Desire and Action models on consumer buying interest as one of the marketing strategies carried out by companies through advertising on Instagram. The analytical method used is multiple linear regression analysis to test the effect of the independent variables on the dependent variable. Attention, Interest and Desire variables have no effect on buying interest where the significance value of each variable is greater than 0.05. Action variable has a significant effect on buying interest where the significance value is 0.041 or less than 0.05.The results of the questionnaire, the Action variable obtained the largest average value in the eighth question, where consumers will buy skin care products as needed. Thus it can be concluded that the skin care products that are in demand by consumers are closely related to the level of consumer needs. Therefore, product innovation is needed according to market or consumer needs. Social media as a means of marketing activities can certainly be the right choice for companies in promoting their skin care products.can provide problem solving solutions to the achievement of a company's marketing activities in the digital era.
Public Organization’s Dynamic Managerial Capabilities on Digital Transformation Elyusufi, Abdul Muhaimin; Suryadi, Edi; Senen, Syamsul Hadi; Rofaida, Rofi
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1338

Abstract

This study aims to analyse how the dynamic managerial capacity and organizational readiness of the Jambi City government affect organizational performance in the digitalization transformation of this city towards smart governance. Local governments do many things to achieve the demands of regional autonomy, regional development, especially with the use of information technology, ultimately leads to the concept of smart city with one of the indicators that becomes the main intersection is smart governance This research is a descriptive-associative quantitative study that aims to describe each variable in the model, as well as find out the relationship between several variables studied, The population in this study were all Local Government Organizations (OPD) in Jambi City as many as 30 OPDs with a sample of 149 managers which are directly implement the Smart Governance agenda. The results showed the achievement of smart governance in three aspects; excellent service, bureaucratic management and decision making. All three are supported directly or partially by the dynamic managerial abilities of the head of the office and the head of the section or unit in the OPD. However, the organizational readiness of the OPD contributes negatively, meaning that all organizational components are not ready to support the transformation of smart governance and only from key managers. This study also found that another factor that is fundamental to the implementation of smart governance is the political will of the Jambi City Regional Head
What does it take to turns into Smart Governance City? Jambi City experiences Elyusufi, Abdul Muhaimin; Suryadi, Edi; Hadi Senen, Syamsul; Rofaida, Rofi; Yangiboyev, Sirojjiddin
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 7 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i7.3970

Abstract

This study aims to analyse how the dynamic managerial capacity and organizational readiness of the Jambi City government affect organizational performance in the digitalization transformation of this city towards smart governance. Local governments do many things to achieve the demands of regional autonomy, regional development, especially with the use of information technology, ultimately leads to the concept of smart city with one of the indicators that becomes the main intersection is smart governance This research is a descriptive-associative quantitative study that aims to describe each variable in the model, as well as find out the relationship between several variables studied, The population in this study were all Local Government Organizations (OPD) in Jambi City as many as 30 OPDs with a sample of five OPDs which are direct implementers of the Smart Governance agenda. The results showed the achievement of smart governance in three aspects, namely excellent service, bureaucratic management and decision making. All three are supported directly or partially by the dynamic managerial abilities of the head of the office and the head of the section or unit in the OPD. However, the organizational readiness of the OPD contributes negatively, meaning that all organizational components are not ready to support the transformation of smart governance and only from key managers. This study also found that another factor that is fundamental to the implementation of smart governance is the political will of the Jambi City Regional Head. Therefore, the author recommends the Jambi city government to increase the capacity of managers within the Jambi City government more comprehensively in order to regenerate and develop prepare a master plan to target organizational capacity building in terms of infrastructure, human resources, finance, mindset and cooperation owned by the Jambi City Government.
Co-Authors Edi Suryadi, Edi Puspo Dewi Dirgantari Ratih Hurriyati Rofi Rofaida Syamsul Hadi Senen, Syamsul Hadi Triyono Adi Tristanto Yangiboyev, Sirojjiddin