<![CDATA[This study investigates the role of augmented reality (AR) and virtual reality (VR) technologies in enhancing vocabulary learning achievement among students. It addresses the need for innovative instructional methods that improve engagement and retention compared to traditional approaches. Utilizing a survey-based quantitative design supplemented by qualitative interviews, the research involved 220 participants from diverse educational backgrounds, providing a robust dataset for analyzing the impact of these immersive technologies on vocabulary acquisition. Structured questionnaires assessed engagement levels, learning outcomes, and user experiences with AR and VR applications designed explicitly for vocabulary enhancement. The findings reveal that 75% of participants reported improved vocabulary retention, highlighting the interactive nature of AR and VR as a significant factor influencing student attitudes toward vocabulary learning. The study concludes contextualized learning scenarios with interactive features are more effective than passive learning environments. Additionally, it suggests future research directions, including developing personalized learning paths and integrating collaborative features to enhance group learning experiences. The implications for educators emphasize the potential of AR and VR technologies to transform vocabulary instruction and foster deeper engagement among learners.]]>
