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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Lazuardi, Aldi Rahman
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Influence of Digital Marketing on Customer Satisfaction Of Bank Jabar Banten Syariah (BJBS) and the Implications On Corporate Image Lazuardi, Aldi Rahman; Raras TS, Anggono; Sudaryo, Yoyo
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4104

Abstract

The development of technology in this digital era is growing so fast. Indirectly, the use of digital technology can be adapted to human needs and make things that are done manually turn into practical and more modern. Currently, many banking institutions have implemented digital marketing in marketing their products, including Islamic banking institutions such as Bank Jabar Banten Syariah (BJBS). This study aims to analyze the influence of using Digital Marketing on BJBS Customer Satisfaction and its implications for Corporate Image.  The method used in this study is a quantitative method with a verification approach. The instruments used are digital marketing variable questionnaires, customer satisfaction questionnaires and corporate image questionnaires. Interview techniques were used to explore aspects related to BJBS as well as documentation studies to complete this research. Data analysis technique using path analysis. The results of the study show that there is a positive influence between the use of Digital Marketing and BJBS Customer Satisfaction; there is a positive influence between BJBS Customer Satisfaction and Corporate Image; there is a positive influence between Digital Marketing and Corporate Image; and there is a positive influence between Digital Marketing on Company Image through BJBS Customer Satisfaction, or indirectly Digital Marketing influence BJBS Customer Satisfaction which has implications for Corporate Image
ANALISIS PENERAPAN DIGITAL MARKETING TERHADAP CITRA PERUSAHAAN MELALUI KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Lazuardi, Aldi Rahman; Raras TS, Anggono; Sudaryo, Yoyo; Sofiati (Efi), Nunung Ayu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1646.269 KB) | DOI: 10.31955/mea.v6i2.2359

Abstract

Terbentuknya lembaga-lembaga perbankan syariah tidak terlepas dari kemajuan teknologi digital yang memacu berkembangnya bank-bank syariah. Salah satu bank syariah diantaranya PT Bank Jabar Banten Syariah (BJBS) yang terus berinovasi dalam menerapkan penggunaan Digital Marketing untuk memberikan citra yang baik bagi nasabah melalui kepuasan nasabah. Tujuan penelitian ini adalah untuk menganalisis Digital Marketing terhadap Citra Perusahaan PT Bank Jabar Banten Syariah (BJBS) melalui Kepuasan Nasabah. Penelitian ini menggunakan metode kuantitatif dengan pendekatan verifikatif. Dalam penelitian ini terdapat tiga variable yaitu variable independen yaitu Digital Marketing, Variabel dependen yaitu Citra Perusahaan dan Kepuasaan Nasabah sebagai variable intervening. Teknik analisis data menggunakan analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa penerapan Digital Marketing memberikan pengaruh tehadap Citra Perusahaan pada PT BJBS dengan besarnya pengaruh langsung sebesar 22,7%, pengaruh tidak langsung sebesar 15,8%, total pengaruhnya sebesar 38,4% dari maksimal 100%. Terdapat pengaruh Kepuasan Nasabah terhadap Citra Perusahaan, dengan besarnya pengaruh langsung sebesar 17,2%, pengaruh tidak langsung sebesar 15,8%, total pengaruhnya sebesar 33,0%. dari maksimal 100%. Terdapat pengaruh Digital Marketing terhadap Citra Perusahaan PT BJBS, melalui kepuasan nasabah dengan besarnya pengaruh simultan sebesar 71,4% dari maksimal 100%.
Co-Authors Anggono Raras Tirto Sakti Nunung Ayu Sofiati (Efi) Yoyo Sudaryo