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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar IRJE (Indonesian Research Journal in Education)
Pirdaus, Ali
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI PROMOSI DALAM MENINGKATKAN PENERIMAAN PESERTA DIDIK BARU DI MADRASAH TSANAWIYAH NEGERI 5 KENALI BESAR KOTA JAMBI Salmiyah; Raudhatul Jannah, Siti; Pirdaus, Ali
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42174

Abstract

This study aims to analyze promotion strategies in increasing new student enrollment at Madrasah Tsanawiyah Negeri 5 Kenali Besar, Jambi City. The background of this research is the increasing competition among educational institutions, which requires madrasahs to implement effective and sustainable promotional strategies in order to attract public interest and strengthen institutional trust. This research employed a descriptive qualitative approach. Data were collected through observation, in-depth interviews, and documentation involving the principal, teachers, administrative staff, and the admission committee. The data were analyzed using data reduction, data display, and conclusion drawing techniques. The findings indicate that the promotion strategies were implemented through the use of digital media and printed media by presenting student activities, extracurricular programs, academic and non-academic achievements, and detailed enrollment information. These strategies were proven to be effective in increasing public trust and attracting prospective students. Supporting factors included the school’s A accreditation status, strong collaboration among the admission committee, teachers, and educational staff, students’ achievements, and limited competition from similar schools in the surrounding area. Meanwhile, the inhibiting factors were the community’s limited understanding of the online admission system and the low participation of nearby schools in disseminating information. The solutions implemented included providing registration assistance for prospective students and parents, as well as redistributing brochures to surrounding schools to expand the dissemination of information and facilitate the enrollment process
The leadership of the madrasah principal in improving teacher performance Faridawati, Nur; Mahmud, Mahmud; Pirdaus, Ali
Indonesian Research Journal in Education |IRJE| Vol. 10 No. 3 (2026): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/h9c9ce71

Abstract

This study examines the role of madrasah principal leadership in improving teacher performance at Madrasah Aliyah Nurul Jamaah, Indragiri Hilir, Riau Province. Using a qualitative descriptive approach, the study collected data through interviews, observations, and documentation involving the principal, vice principals, teachers, and students. Data were analyzed through data reduction, data display, and conclusion drawing, with triangulation applied to ensure credibility. The findings reveal that the principal improves teacher performance through strategic planning, academic supervision, professional development programs, motivation, and continuous evaluation. Teacher collaboration and leadership support emerged as key supporting factors, while limited facilities, heavy workloads, and differences in teacher motivation were major challenges. The study highlights that effective madrasah leadership requires continuous guidance, collaboration, and professional development to strengthen teacher capacity and educational quality.
Co-Authors Faridawati, Nur Mahmud Mahmud Raudhatul Jannah, Siti Salmiyah