Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal urnal Interaksi: Jurnal Ilmu Komunikasi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL PUSTAKA KOMUNIKASI Jurnal Pengabdian Masyarakat Asia Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Chairil, Augustin Mustika
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
ANALISIS SWOT COPYWRITING IKLAN YOUTUBE GOSEND X ARIEL NOAH : POTENSI DAN TANTANGAN MENINGKATKAN KUALITAS IKLAN Maghfiroh, Ghina Indy; Chairil, Augustin Mustika
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 3 (2024): EDISI JULI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i3.238

Abstract

Iklan Youtube merupakan salah satu cara yang dimanfaatkan perusahaan dalam melakukan kegiatan pemasaran berbasis internet dengan tujuan untuk menjangkau konsumen yang tepat secara real-time. Gojek merupakan salah satu perusahaan yang melakukan pengunggahan iklan pada platform Youtube, seperti iklan layanan GoSend. Penelitian ini bertujuan untuk menganalisis iklan berdasarkan konsep copywriting, AISAS dan SWOT (Strengths, Weaknesses, Opportunities, and Threats) dari teknik digital marketing copywriting yang diterapkan dalam iklan YouTube melalui pendekatan deskriptif kualitatif dengan menggunakan metode analisis konten. Tujuan dari penelitian ini adalah untuk memahami bagaimana penerapan digital marketing copywriting dalam iklan YouTube dapat meningkatkan brand awareness dan penjualan. Penelitian ini akan berfokus pada kolaborasi antara Gosend dan Ariel Noah dalam kampanye iklan YouTube mereka. Analisis akan didasarkan pada konten iklan, termasuk naskah iklan, visual, dan target audiens. Terdapat lima jenis elemen copywriting yang ada, semua elemen digunakan dalam iklan meliputi headlines, sub-headlines, body copy, slogans dan taglines. Selanjutnya dari delapan jenis copywriting, ditemukan tiga jenis copywriting yang digunakan yaitu story copy, humorous copy dan news page copy. Serta mengungkapkan potensi dan tantangan penggunaan teknik copywriting. Temuan dari penelitian ini akan memberikan wawasan yang berharga bagi para pemasar dan pengiklan yang ingin mengoptimalkan kampanye iklan YouTube mereka dengan menggunakan teknik copywriting.
Perbedaan Pola Komunikasi Generasi X dan Generasi Y Dalam Hubungan Pernikahan Aryanti, Nathania Trixie; Chairil, Augustin Mustika
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.4561

Abstract

Generation X and Generation Y couples have different ways of communicating, influenced by generational differences caused by technological developments. The pattern of communication in couples of Generation X and Generation Y is formed due to the gradual openness. Good communication in relationships will create harmony. This study uses qualitative methods, which aim to understand, analyze, and interpret phenomena in depth through the description of words. The Data in this study were collected by purposive sampling technique, where the data were taken based on the criteria of informants in accordance with the objectives of the study. In Generation X couples, social media is not used as a means in their marriage relationship, in contrast to Generation Y couples who more often face conflicts due to misunderstandings through social media. However, both generations still prioritize face-to-face communication directly in their marriages. Harmony in relationships is created by mutual understanding and mutual commitment between partners. Overall, this study emphasizes the importance of understanding the different ways of communication between Generation X and Generation Y to improve relationships and reduce conflicts that may arise from different ways of communicating.
Rancang Bangun Difabel Experience Management Learning bagi Anak Berkebutuhan Khusus pada Sekolah Luar Biasa Sasanti Wiyata: Designing Difabel Experience Management Learning for Children with Special Needs at Sasanti Wiyata Special School Sunani, Avi; Chairil, Augustin Mustika; Al Haromainy, Muhammad Muharrom; Hardiansyah, In Naka Malik; Christianty, Theressa Marry; Waskito, Achmad Derajat
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.8305

Abstract

Sasanti Wiyata Special School (SLB) is one of the special schools in Surabaya that has students with special needs. The results from the focus group discussion revealed the partners' issues, namely the lack of utilization of information and communication technology and the insufficient digital learning experiences for children with special needs. This community service activity aims to enhance the partners' skills in using digital-based learning methods and to improve the abilities of students with special needs in utilizing digital technology for learning. The method of implementing this community service is carried out by providing training, assistance, and evaluation of activities. The training and mentoring were measured using pre-tests and post-tests. The pre-tests and post-tests were processed using descriptive statistics, which showed an improvement in the understanding and skills of the teachers in creating, using, and integrating learning materials on the DXML (Difabel Experience Management Learning) platform. This platform serves as a tool that integrates the Learning Management System (LMS) and the Learning Experience Platform (LXP). The advantage (value proposition) of the synergy between the implementation of LMS and LXP is the customizable DXML that can be tailored to the characteristics of children with special needs at SLB Sasanti Wiyata, specifically those who are hearing impaired and intellectually disabled. From this activity, an increase in the skills of teachers and students in using the DXML digital platform was achieved, making the teaching and learning process easier. Therefore, this community service needs to be carried out continuously.
Training on the Production of Organic Compost Fertilizer from Mushroom Baglog Waste Riesnawa, Yurdien Dellan; Setiyawan, Hendhi; Rizky, Miftakhul; Fadilah, Nurul; Chairil, Augustin Mustika
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2761

Abstract

Purpose: Organic waste from oyster mushroom cultivation bags in Gayungan Village, RW 03, has long been underutilized. The purpose of making compost from oyster mushroom cultivation bag waste is to improve the community's knowledge and skills in sustainable waste management. Method: The training was conducted through socialization, question and answer sessions, and mentoring, involving 25 participants. The approach used was as follows: quantitative data was collected through pre- and post-training evaluations, while qualitative insights were obtained from interviews and field observations. The data was analyzed using descriptive statistics and thematic analysis. Practical Applications: This training effectively improves participants' knowledge and skills in processing mushroom baglog waste into organic fertilizer. This raises public awareness, reduces waste accumulation, and encourages environmentally friendly agricultural practices. Some residents have implemented composting techniques independently, demonstrating the potential for small-scale economic development. This program supports sustainable waste management and community empowerment. Conclusion: This program demonstrates that targeted environmental education combined with hands-on practice can foster behavioral change, promote circular economy principles, and enhance community resilience through sustainable agriculture.
Analisis Wacana Digital pada Konten Video TikTok dengan Musik "Backburner” di TikTok Mahesi, Putri Inka; Chairil, Augustin Mustika
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 1 (2026): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v10i1.19822

Abstract

Fenomena penyebaran lagu-lagu melalui media sosial, terutama di platform TikTok, menarik perhatian karena dampaknya yang signifikan dalam membentuk tren budaya dan perilaku digital. Penelitian ini bertujuan untuk melakukan analisis wacana digital terhadap konten video yang menggunakan musik "Backburner" di TikTok. Dengan pendekatan kualitatif, penelitian ini menggunakan metode analisis wacana digital terhadap empat elemen utama: teks, konteks, tindakan dan interaksi, serta ideologi dan kekuasaan. Hasil penelitian menunjukkan bahwa terdapat korelasi antara  emosional dan musik dalam konten, serta adanya penggunaan pernyataan patriarki dalam beberapa konteks hubungan. Analisis terhadap konteks melibatkan penelusuran asal-usul musik "Backburner," produksi konten terkait, dan pengaruh algoritma TikTok. Interaksi dan tindakan terhadap konten tersebut, yang tercermin melalui fitur seperti like, komentar, dan bagikan, menunjukkan adanya keterlibatan emosional dengan musik. Di sisi lain, dalam analisis ideologi dan kekuasaan, teridentifikasi narasi yang berkaitan dengan patriarki, representasi, dan praktik sosial dalam konten yang menggunakan musik "Backburner".
Co-Authors Aryanti, Nathania Trixie Avi Sunani Christianty, Theressa Marry Hardiansyah, In Naka Malik Maghfiroh, Ghina Indy Mahesi, Putri Inka Muhammad Muharrom Al Haromainy Nurul Fadilah, Nurul Riesnawa, Yurdien Dellan Rizky, Miftakhul Setiyawan, Hendhi Waskito, Achmad Derajat