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All Journal Jurnal Pengabdian Kepada Masyarakat Patikala Innovative: Journal Of Social Science Research
Santoso, Marsha Natania
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pemberdayaan UMKM Lokal Melalui Sosialisasi, Pelatihan SEO, dan Google Maps Di Kelurahan Tanjungsari, Surabaya Santoso, Marsha Natania; Arianto, Dita Charolina Evangelista Cahyani; Vebryna, Esha Nanda; Valencia, Aisa Renata; Chairil, Augustin Mustika
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 2 (2025): Jurnal PkM PATIKALA (On Progress)
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i2.3775

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy but continue to face major challenges in digitalization, particularly in optimizing online promotional media. Through the Community Service Program (KKN) In Tanjungsari Village, Sukomanunggal District, Surabaya City, a team of students from Universitas Pembangunan Nasional "Veteran" Jawa Timur implemented an empowerment program entitled "Upgrading MSMEs: Understanding SEO and Google Maps to Penetrate the Digital Market." This initiative included outreach, training, and direct assistance in utilizing local Search Engine Optimizatio (SEO) and Google Maps to enhance business visibility. The results of the program showed an increase in digital understanding and skills among MSME actors, marked by a growing number of businesses successfully creating and verifying their Google Maps accounts. This program demonstrates that an educational and participatory approach is effective in driving the digital transformation of local MSMEs and enhancing their competitiveness in the digital market.
Pengaruh CR dan TATO Terhadap ROA Pada Perusahaan Transportasi dan Logistik yang Terdaftar di Bursa Efek Indonesia Santoso, Marsha Natania; Handayani, Wiwik; Haryanto, Albertus Eka Putra; Fauzi, Indra Nur
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17418

Abstract

Tingginya permintaan pada jasa mendorong perusahaan di sektor transportasi dan logistik untuk mengelola keuangan secara efektif agar tetap efisien dan mampu menghadapi tantangan yang ada. Laporan keuangan merupakan acuan utama perusahaan untuk menilai kinerja usaha pada tahun berjalan dan dasar pengambilan keputusan, salah satunya melalui analisis rasio profitabilitas Return on Assets. Penelitian ini bertujuan untuk menguji pengaruh Current Ratio (CR) dan Total Assets Turnover (TATO) terhadap Return on Assets (ROA). Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linier berganda. Hasil penelitian menunjukkan secara bersama CR dan TATO berpengaruh positif dan signifikan terhadap ROA pada perusahaan transportasi dan logistik. Secara parsial, CR berpengaruh positif dan tidak signifikan terhadap ROA, sedangkan TATO berpengaruh positif dan signifikan terhadap ROA.
Co-Authors Arianto, Dita Charolina Evangelista Cahyani Chairil, Augustin Mustika Fauzi, Indra Nur Haryanto, Albertus Eka Putra Valencia, Aisa Renata Vebryna, Esha Nanda Wiwik Handayani