Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) IIJSE
Azzahara, Revika Viola
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Proses Transformasi E-Business Entrepreneurship Bagi Pelaku Umkm Dalam Membangun Keunggulan Bersaing (UMKM Kawasan Medan) Diana, Diana; Azzahara, Revika Viola; Nurbaiti, Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2321

Abstract

A business that is built and developed in accordance with the current digital era will be able to succeed because of the encouragement of technology that can simplify all activities in business. Starting from marketing, sales, purchases, payments, and so on. In this study, we as authors aim to analyze and find out how the development of small and medium enterprises built by the people of the Medan area, how they develop business in technological advances like this, and what transformations have been made by UMKM in E-business. This type of research uses an approach with a literature study method to analyze and observe the condition of UMKM undergoing a transformation process into E-Business more specifically according to the official data sources collected. The data used are sourced from secondary data. The data collection method uses textbooks, journals and the official website of the Medan UMKM Region. The results of this study indicate that many of the UMKM entrepreneurs are turning their businesses into e-businesses.  
Analysis of Brand Image Strategy to Enhance Purchase Interest in Culinary Products Azzahara, Revika Viola; Yafiz, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.3707

Abstract

One of the marketing strategies that need to be built by business actors is through marketing communications. One way to manage consumers and build consumer loyalty with brand image. This study aims to find out how the right brand image strategy is to increase interest in buying culinary products, especially in the city of Medan, and link this view with Islamic law. In this study, authors used a qualitative descriptive method with data collection techniques using observation and literature study, which is a data collection activity by conducting research through previous journals with environmental conditions of research objects that support research activities, so that a clear picture is obtained. about the condition of the research object. From this research it is known that the strategy to have a strong brand of culinary products is in five ways, namely: 1). Conduct brand assessment; 2) Develop a brand promise; 3) Create a brand blueprint; 4) Cultivate brand; 5) Increase brand advantage. This strategy is in line with business principles in Islam put forward by Hermawan Kartajaya who highly upholds consumer satisfaction, of course, based on Islamic law which consists of 10 principles that are all related to brand image strengthening strategies. With the characteristics of the Medan community that are diverse and dominated by nomads, the brand image strategy that is suitable for Medan City is a product image that can be accepted by all groups and certainly does not deviate from the rules or norms in society that are in accordance with current developments. ​
Co-Authors Diana Diana Muhammad Yafiz, Muhammad Nurbaiti Nurbaiti