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All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Journal of Islamic Economics and Finance Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital
M. Fadhli Nursal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Kepuasan Kerja, Motivasi Kerja dan Budaya Kerja terhadap Disiplin Kerja Karyawan pada UMKM Blush Eyewear Kota Bekasi Kharisma Cahya Dewanty; Eri Bukhari; M. Fadhli Nursal
Journal of Islamic Economics and Finance Vol. 2 No. 3 (2024): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i3.1619

Abstract

This study aims to measure the influence of job satisfaction, work motivation, and work culture on employee discipline at UMKM Blush Eyewear in Bekasi City. All employees of the company constitute the population of this research. The sampling method used is a saturated sample, where all members of the population are included as samples in the questionnaire distribution. A total of 40 employees participated in this study. This research employs a quantitative approach with multiple linear regression analysis, and hypothesis testing is conducted using t-tests and F-tests with a 5% significance level. The t-test results show that job satisfaction, work motivation, and work culture have a significant influence on employee discipline. The F-test results also indicate that the three variables, namely job satisfaction, work motivation, and work culture, collectively have an impact on employee discipline.
Pengaruh Electronic Word Of Mouth, Saluran Distribusi, Dan Inovasi Produk Terhadap Minat Beli Pada Produk Mie Sedaap : (Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Belva Yulivio Estiawan; Andrian; Haryudi Anas; M. Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2287

Abstract

The Influence of Electronic Word of Mouth, Distribution Channels, and Product Innovation on Purchase Interest in Mie Sedaap Products (Study of 2020 Management Study Program Students, Bhayangkara Jakarta Raya University). This research was conducted to investigate the impact of electronic word of mouth, distribution channels, and product innovation on purchasing interest in Mie Sedaap products. This research is research with a quantitative approach. The sampling technique used was simple random sampling, involving 155 respondents who were Mie Sedaap consumers in the Bhayangkara University area, Jakarta Raya. Data processing and hypothesis testing were analyzed using the SPSS version 26 program. The research results showed that there were variables that influenced each other, as explained below: 1) Electronic Word of Mouth partially had a significant positive effect on purchase intention; 2) Distribution channels partially have a significant positive effect on purchasing interest; 3) product innovation partially has a significant positive effect on purchase intention; 4) Electronic word of mouth, distribution channels and product innovation simultaneously influence purchasing interest.
Pengaruh Lingkungan Kerja, Beban Kerja, dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. Paparti Pertama di Bekasi Riska Yuliana; Eri Bukhari; M. Fadhli Nursal
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.404

Abstract

The purpose of this research is to determine whether there is an influence of the work environment, workload and work motivation on employee performance at PT. Paparti Pertama. The population in this research were employees of PT. Paparti Pertama, with a total sample 70 respondents. The sampling technique uses random sampling technique using the slovin formula. The data collection method uses quantitative research methods with multiple linear regression analyze and hypothesis testing using the t test and f test with a significance level of 5%. Based on the t test, the work environment has a significant effect on employee performance, workload has a significant effect on employee performance, and work motivation has a significant effect on employee performance. Then based on the f test, the work environment, workload, and work motivation influence employee performance.
INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASE DECISIONS (MR. BREAD PRODUCT IN INDOMARET STORE) Jessica Edelina Widjaya; M. Fadhli Nursal
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 01 (2023): March 2023
Publisher : Draf Solusi Indonesia

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Abstract

This study aims to find out: 1) Does brand image affect purchasing decisions for Mr. Bread 2) Does product quality affect the purchasing decision of Mr. bread. The type of research used in this study is a type of quantitative research. The data collection method in this study was by distributing questionnaires to Mr.'s customers. Bread at Indomaret Pulogadung Industrial Area, East Jakarta. The sample size is taken using the Hair Formula. The Hair formula is used because the population size is not known with certainty. The r value has a value of 0.1796 so it can be concluded that the five statements on the brand image variable are valid. The value of r has a value of 0.1796 so that it can be concluded that the seven statements on the Product Quality variable are declared valid. The value of r has a value of 0.1796, and it can be concluded that the eight statements in the purchasing decision variable are declared valid. So that the Brand Image Variable has a significant influence on purchasing decisions. Product Quality Variables have a significant influence on purchasing decisions.
Pengaruh Kualitas Produk, Persepsi Harga, dan Electronic Word Of Mouth Terhadap Minat Beli Ventela di Marketplace Wirata Yasa Kencana; Widi Winarso; Murti Wijayanti; M. Fadhli Nursal; Milda Handayani
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.469

Abstract

Penelitian ini bertujuan untuk menganalisis, membuktikan, dan memberikan informasi yang disusun dalam kerangka ilmiah untuk melihat pengaruh antara Kualitas Produk (X1), Persepsi Harga (X2), dan Electronic Word Of Mouth (X3) Terhadap Minat Beli (Y) Ventela di Marketplace. Sampel pada penelitian ini berjumlah 128 responden calon konsumen Ventela dan pelanggan Ventela. Jenis penelitian yang digunakan melalui pendekatan kuantitatif. Data dikumpulkan langsung dari para responden dengan menggunakan instrumen penelitian berupa kuesioner melalui Google Form. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data hasil yang diberikan oleh responden kemudian diolah dengan aplikasi pengolahan data yaitu SPSS 27. Hasil Penelitian membuktikan bahwa kualitas produk, persepsi harga, dan e-wom secara parsial memiliki pengaruh yang positif dan signifikan terhadap minat beli Ventela di Marketplace. Secara bersama-sama atau simultan menunjukkan bahwa kualitas produk, persepsi harga, dan e-wom berpengaruh positif dan signifikan terhadap minat beli Ventela di Marketplace.
Pengaruh Kesadaran Merek, Citra Merek, dan Harga terhadap Minat Beli pada Produk Parfum HMNS di Kota Bekasi Diani Fatimah; M. Fadhli Nursal; Haryudi Anas
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1479

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kesadaran merek, citra merek, dan harga terhadap niat pembelian produk parfum HMNS di Kota Bekasi. HMNS adalah merek parfum lokal yang telah mendapatkan pengakuan luas dan citra positif, namun survei awal terhadap 60 responden menunjukkan bahwa niat pembelian tetap rendah meskipun kesadaran merek (88,3%) dan citra merek (90%) dinilai tinggi, sementara harga dianggap relatif tinggi (81,7%). Kesenjangan ini memotivasi studi penjelasan kuantitatif menggunakan metode survei dengan 112 responden yang dipilih melalui purposive sampling, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS. Hasil menunjukkan bahwa kesadaran merek, citra merek, dan harga masing-masing memiliki pengaruh positif dan signifikan terhadap niat pembelian, dengan harga sebagai prediktor terkuat. Temuan ini menunjukkan bahwa meskipun konsumen sudah mengenal dan memiliki persepsi positif terhadap HMNS, niat pembelian mereka pada akhirnya paling dipengaruhi oleh seberapa adil harga tersebut dibandingkan dengan kualitas dan manfaat yang diterima. Temuan ini menawarkan implikasi praktis bagi HMNS dalam merumuskan strategi penetapan harga yang hemat biaya sekaligus terus memperkuat kesadaran merek dan citra merek.
Pengaruh Kebijakan Dividen, Profitabilitas, dan Leverage terhadap Nilai Perusahaan pada Sektor Consumer Non-Cyclicals Periode 2020 - 2024 Indira Wardasyifa; Eri Bukhari; M. Fadhli Nursal
IJESM Indonesian Journal of Economics and Strategic Management Vol. 4 No. 2 (2026): JULY
Publisher : Draf Solusi Indonesia

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Abstract

Tujuan penelitian ini yaitu menguji dan menganalisis pengaruh kebijakan dividen, profitabilitas, dan leverage terhadap nilai perusahaan. Metode penelitian ini menggunakan metode penelitian kuantitatif, dengan jenis dan sumber data yaitu data sekunder. Populasi dan sampel penelitian ini adalah perusahaan sektor consumer non-cyclicals yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020 – 2024 yang berjumlah 132 perusahaan dan berdasarkan pada klasifikasi IDX Industrial Classification (IDX-IC). Teknik pengambilan sampel yang digunakan yaitu teknik purposive sampling dan menghasilkan sebanyak 165 sampel data diolah yang telah memenuhi kriteria. Metode analisis yang digunakan adalah analisis statistik deskriptif, pemilihan model estimasi regresi data panel, analisis regresi linier berganda data panel, uji asumsi klasik regresi data panel, uji hipotesis regresi data panel, dan uji koefisien determinasi. Hasil penelitian ini menunjukkan secara parsial bahwa kebijakan dividen berpengaruh positif namun tidak signifikan terhadap nilai perusahaan, profitabilitas berpengaruh positif namun tidak signifikan terhadap nilai perusahaan, dan leverage berpengaruh negatif secara signifikan terhadap nilai perusahaan, serta kebijakan dividen, profitabilitas, dan leverage secara bersama-sama berpengaruh positif secara signifikan terhadap nilai perusahaan.
Co-Authors Aisyah Nurrizki Andrian Belva Yulivio Estiawan Bukhari, Eri Diani Fatimah Franciscus Dwikotjo Sri Sumantyo Handayani, Milda Haryudi Anas Indira Wardasyifa Jessica Edelina Widjaya Kharisma Cahya Dewanty Riska Yuliana Widi Winarso Wijayanti, Murti Wirata Yasa Kencana