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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) JURNAL ECONOMINA Jurnal Manajemen dan Ekonomi Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Haryudi Anas
Universitas Bhayangkara Jakarta Raya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Determinant Factor on the Decision to Use the COD Payment Method : Case of Millennial Generation - Indonesia Haryudi Anas
East Asian Journal of Multidisciplinary Research Vol. 2 No. 1 (2023): January 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i1.2597

Abstract

This research is to determine the effect of promotion, service quality and trust on the decision to use the e-commerce cash on delivery (COD) payment method for the millennial generation in the city of Bekasi. In this study using quantitative and descriptive research methods in which the Millennial Generation in the city of Bekasi is the object. In this study using a purposive sampling technique and using a sample of 95 respondents. The design used in this study is hypothesis testing using the structural equity model (SEM) – SmartPLS 4.0. The results of this study indicate that the three variables namely Promotion, Service Quality and Trust have an influence on the decision to use the e-commerce cash on delivery (COD) payment method for millennials in the city of Bekasi.. This research has limited research objects which only use 95 Millennials in the city of Bekasi as research respondents. This is used as a suggestion for further researchers. The novelty in this study combines the variables Effect of Promotion, Service Quality and Trust on Decisions to Use the e-commerce cash on delivery (COD) payment method for millennials in the city of Bekasi.
The Influence of Price Perception and Trust on Purchasing Intention of Women’s Care at E-commerce Haryudi Anas; Pratiwi Nilasari; Rini Wijayaningsih; Andrian
East Asian Journal of Multidisciplinary Research Vol. 2 No. 7 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i7.5082

Abstract

English This study aims to determine how much influence the perception of price and trust have on the intention to buy cosmetics at Shopee. This research is quantitative, using the T-test and F-test with a significance level of 5%. The sampling technique uses the Slovin formula to select 169 respondents. According to the results of testing the hypothesis in this study using the T-test, the price perception variable on buying interest has a T-count value of 5.104 greater than the T-table value of 1.974, so it can be said that the price perception variable has a significant influence on buying interest. The T-test variable of trust in buying interest has a t-count value of 14.116, which is greater than the T-table of 1.974, so it can be said that the trust variable has a significant influence on buying interest. Meanwhile, the results of the F-test showed that there was a positive influence of perceived price and trust on purchase intention, with an F-value of 218.139 and an F-table of 3.05. It can be concluded that perceived price and trust simultaneously had an effect on purchase intention.
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP MINAT BELI DI SHOPEEFOOD Annisa Chelintia Mayang Sari; Widi Winarso; Haryudi Anas
JURNAL ECONOMINA Vol. 2 No. 9 (2023): JURNAL ECONOMINA, September 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i9.837

Abstract

Penelitian ini bertujuan untuk menguji seberapa besar pengaruh Kualitas Pelayanan (X1). Dan persepsi Harga (X2) terhadap Minat Beli di ShopeeFood. Penelitian ini merupakan penelitian kuantitatif dengan metode berjenis non-probability sampling dengan teknik purposive sampling. Populasi yaitu mahasiswa prodi manajemen TA Ganjil 2022 Universitas Bhayangkara Jakarta Raya berjumlah 1.678 orang. Dengan sampel sebanyak 95 responden dengan menggunakan rumus slovin. Menggunakan data primer yaitu penyebaran kuesioner dan data sekunder. Analisis data menggunakan regresi linear berganda dengan memakai program olah data SPSS versi 26. Hasil penelitian dalam penelitian ini menunjukkan bahwa adanya H1: kualitas pelayanan (X1) berpengaruh terhadap minat beli (Y) di ShopeeFood. H2: Persepsi harga berpengaruh terhadap minat beli (Y) di ShopeeFood. H3: Kualitas pelayanan dan persepsi harga berpengaruh terhadap minat beli (Y) di ShopeeFood.
PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SUNSCREEN “MEREK AZARINE” (Pada Generasi Z Bekasi) Shofi Sutji Awalya; Widi Winarso; Haryudi Anas
JURNAL ECONOMINA Vol. 2 No. 10 (2023): JURNAL ECONOMINA, Oktober 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i10.895

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui secara simultan dan parsial dari variabel bebas yaitu, Citra Merek, Harga, dan Kuallitas Produk, variabel terikat Minat Beli. Metode yang digunakan pada penelitian ini menggunakan metode kuantitatif, yang dimana dalan penelitian ini menggunakan perhitungan Purposive Sampling dengan rumus Hair. Populasi dalam penelitian ini adalah seluruh konsumen dari produk sunscreen Azarine dengan sampel 170 responden. Berdasarkan hasil dari penelitian ini, dalam uji pasrsial (T) variabel Citra Merek memiliki pengaruh posiitif secara parsial terhadap Minat Beli dengan nilai 3.846 (t-hitung) > 1.974 (t-tabel) dengan nilai signifikansi 0.000 < 0.05. Variabel Harga memiliki pengaruh positif terhadap Minat Beli dengan nilai (t-hitung) sebesar 5.019 > 1.974 (t-tabel) dengan nilai signifikansi 0.000 > 0.05 da variabel Kualitas Produk memiliki pengaruh positif secara parsial terhadap Minat Beli dengan nilai 5.358 (t-hitung) > 1.947 (t-tabel) dengan nilai signifikansi 0.000 < 0.05. Selanjutnya dalam uji simultan (f) Variabel Citra Merek, Harga dan Kualitas Produk secara simultan berpengaruh positif terhadap Variabel Minat Beli dengan nilai (f-hitung) sebesar 89.335 > 2.66 (f-tabel) dengan nilai signifikan 0.000 < 0.05. Kemudian uji determinasi (R2) dihasilkan bahwa kolerasi antara tiga variabel variabel Citra Merek (X1), Harga (X2) dan Kualitas Produk (X3) terhadap Minat Beli (Y) sebesar 61.1%.
PENGARUH FLASH SALE, LIVE SHOPPING, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND SKINTIFIC DI SHOPEE (Studi Kasus Mahasiswa Bhayangkara Jakarta Raya) Nabillah Deriefca Rahmawati; Widi Winarso; Haryudi Anas
JURNAL ECONOMINA Vol. 2 No. 10 (2023): JURNAL ECONOMINA, Oktober 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i10.897

Abstract

Penelitian ini digunakan untuk mengukur pengaruh flash sale, live shopping, dan electronic word of mouth terhadap keputusan pembelian pada brand Skintific di Shopee. Penelitian ini merupakan kuantitatif objek yang digunakan mahasiswa Universitas Bhayangkara Jakarta Raya. Penelitian ini menggunakan teknik nonprobability sampling dengan metode purposive sampling. Sampel yang digunakan dalam penelitian ini adalah 95 responden. Pengolahan data serta pengujian hipotesis menggunakan Software SPSS 26. Hasil penelitian menunjukkan bahwa Flash Sale (X1) secara parsial berpengaruh terhadap Keputusan Pembelian (Y). Live Shopping (X2) secara parsial berpengaruh terhadap Keputusan Pembelian (Y). Electronic Word of Mouth (X3) secara parsial tidak berpengaruh terhadap Keputusan Pembelian (Y). Hasil uji simultan menunjukkan bahwa Flash Sale (X1), Live Shopping (X2), dan Electronic Word of Mouth (X3) secara simultan berpengaruh terhadap Keputusan Pembelian (Y).
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KEDAI KOPI KAWULA MUDA BEKASI TIMUR Muhammad Rizki Ibnu Fatih; Widi Winarso; Haryudi Anas
JURNAL ECONOMINA Vol. 2 No. 10 (2023): JURNAL ECONOMINA, Oktober 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i10.902

Abstract

Penelitian ini bertujuan untuk mengetahui dan membuktikan apakah promosi dan harga secara simultan dan parsial berpengaruh signifikan terhadap keputusan pembelian konsumen. Populasi pada penelitian ini adalah konsumen dari Kedai Kopi Kawula Muda Bekasi Timur. Responden pada penelitian ini berjumlah 130 responden diambil secara acak yang merupakan konsumen dari Kedai Kopi Kawula Muda Bekasi Timur. Analisis data yang digunakan dalam penelitian ini menggunakan analisis regresi linier berganda dengan taraf sig <0,05. Analisis data yang digunakan yaitu analisis regresi linier berganda dengan aplikasi SPSS versi 25. Secara simultan hasil yang didapatkan dari penelitian ini adalah variabel promosi dan harga berpengaruh signifikan terhadap variabel keputusan pembelian konsumen, dengan hasil yang menunjukkan Fhitung > Ftabel sebesar Fhitung 65,943 > 3,09 Ftabel. Secara parsial hasil menunjukkan bahwa variabel promosi berpengaruh dan signifikan terhadap keputusan pembelian konsumen, dengan nilai yang menunjukkan thitung 2,064 > ttabel 1.983 dan nilai sig. 0,042 < 0,05 dan variabel harga juga berpengaruh dan signifikan terhadap keputusan pembelian konsumen dengan hasil yang menunjukkan thitung sebesar 24,071 > ttabel sebesar 1,983 dan nilai sig. 0,000 < 0,05.
Pengaruh Social Media Marketing, Inovasi Produk, dan Persepsi Harga Terhadap Minat Beli Pada Smartphone Xiaomi Seri Redmi: (Studi Kasus Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya) Jeremy Steven; Neng Siti Komariah; Haryudi Anas
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 4 (2024): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.282

Abstract

This research was conducted to determine the partial or simultaneous influence of the independent variables, namely Social Media Marketing, Product Innovation, and Price Perception on the dependent variable, namely Purchase Interest. This research uses quantitative methods. The population in this study were students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. Determining the sample size for this study used the purposive sampling method with the Slovin formula with a sample size of 100 respondents. Based on the research results, it is known that: 1) The results of this research show that the Social Media Marketing variable influences the interest in purchasing Xiaomi Redmi series smartphones. 2) The results of this study show that the Product Innovation Variable has no effect on Purchase Interest in the Xiaomi Redmi series Smartphone. 3) The results of this research show that the Price Perception Variable influences Intention to Buy Xiaomi Redmi Series Smartphones. 4) The results of this research show that the variables Social Media Marketing, Product Innovation, and Price Perception have an influence on Purchase Interest in the Xiaomi Redmi series Smartphone.
Pengaruh Flash Sale, Customer Review, Dan Harga Terhadap Keputusan Pembelian Produk Wardah Di Shopee (Studi Kasus Mahasiswa FEB Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Helmi Dayanti; Andrian Andrian; Haryudi Anas
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2222

Abstract

In this study using quantitative research methods where the sampling technique used is simple random sampling with the calculation of the slovin formula to obtain samples in this study. The sample size used in this study was 135 respondents and focused on Wardah consumers who are also students of Bhayangkara University Jakarta Raya. The results of this study indicate that there are variables that influence each other, as briefly explained below: 1) Flash sales partially have a positive and significant effect on purchasing decisions. 2) Cutomer review partially has a positive and significant effect on purchasing decisions. 3) Price partially has a positive and significant effect on purchasing decisions. 4) Flash sale, customer review, and price simultaneously have a positive and significant effect on purchasing decisions.
Pengaruh Electronic Word Of Mouth, Saluran Distribusi, Dan Inovasi Produk Terhadap Minat Beli Pada Produk Mie Sedaap : (Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Belva Yulivio Estiawan; Andrian; Haryudi Anas; M. Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2287

Abstract

The Influence of Electronic Word of Mouth, Distribution Channels, and Product Innovation on Purchase Interest in Mie Sedaap Products (Study of 2020 Management Study Program Students, Bhayangkara Jakarta Raya University). This research was conducted to investigate the impact of electronic word of mouth, distribution channels, and product innovation on purchasing interest in Mie Sedaap products. This research is research with a quantitative approach. The sampling technique used was simple random sampling, involving 155 respondents who were Mie Sedaap consumers in the Bhayangkara University area, Jakarta Raya. Data processing and hypothesis testing were analyzed using the SPSS version 26 program. The research results showed that there were variables that influenced each other, as explained below: 1) Electronic Word of Mouth partially had a significant positive effect on purchase intention; 2) Distribution channels partially have a significant positive effect on purchasing interest; 3) product innovation partially has a significant positive effect on purchase intention; 4) Electronic word of mouth, distribution channels and product innovation simultaneously influence purchasing interest.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Pelanggan Pada Usaha Fotocopy 66 di Bumi Sani Bekasi Timur Denis Putra Ramadhan; Andrian; Haryudi Anas
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2291

Abstract

The Effect of Product Quality, Service Quality, and Price on Customer Satisfaction at Photocopy 66 Business in Bumi Sani, East Bekasi.This study aims to determine how the relationship between the variables of Product Quality (X1), Service Quality (X2), and Price (X3) on Customer Satisfaction at Photocopy 66 in Bumi Sani, East Bekasi. The research data is data taken using a questionnaire using a google form distributed to customers who have come more than 3 times to Fotocopy 66 Bumi Sani East Bekasi. The population in this study is unknown and the sample in this study was 100 customers determined using the Hair formula. The data analysis used is the classical assumption test and multiple linear regression analysis, to test and prove the research hypothesis using the SPSS version 26 application
Co-Authors Andoko, Natasya Sekar Ayuningtyas Andrian Andrian Andrian Andrian Andrian Anjasmara, Rengga Annisa Chelintia Mayang Sari Awalya, Shofi Sutji Azzahra, Meifara Hanifa Belva Yulivio Estiawan Bunga Nur Kaunaini Denis Putra Ramadhan Diani Fatimah Dimas Anugrah DODY KURNIAWAN DODY KURNIAWAN Elena Syafa Chamilla Fatih, Muhammad Rizki Ibnu Fikri , Adi Wibowo Noor Fiqih Aditya Alamsyah Fitriyani, Nida Franciscus Dwikotjo Sri Sumantyo Helmi Dayanti Indriyanto, Bagus Jeremy Steven Komariah, Neng Siti Larasati, Angelina Dewi M. Fadhli Nursal Matdio Siahaan Mira Anggaina Muhammad Dzaky Muhammad Ghufron Shaff Muhammad Rizki Ibnu Fatih Muhammad Rizky Gemis Mutazam, Zidan Hoerul Nabillah Deriefca Rahmawati Neng Siti Komariah Neng Siti Komariah Prabaswara, Bagas Arif Pratiwi Nila Sari Putra, Christophorus Indra Wahyu Putri, Zahra Aurellia Rahma Afrilia Putri Rahmawati, Nabillah Deriefca Rizki Dwi Ramadhani Safira Krisnanintias Salza Rio Pratama Sari, Annisa Chelintia Mayang Shofi Sutji Awalya Siahaan, Matdio Supriyanto Widi Winarso Widi Winarso, Widi Wijayaningsih, Rini Willson, Michael Aris Yunia Prastika