Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia
Song, Ng Hee
Unknown Affiliation
Humanities

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A Study on Factors Affecting Customer Satisfaction at McDonald’s Restaurants Rumagit, Merry C. N.; Song, Ng Hee; Farzana, Anis; Kee, Daisy Mui Hung; Annaletchumi, Annaletchumi; Zuraya, Anis; Sofea, Anis; Nathania, Nathania
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.039 KB) | DOI: 10.32535/ijthap.v5i1.1398

Abstract

The objective of this paper is to examine the relationship between services quality, food quality, information quality, personnel quality, timeliness and cleanliness, and customer satisfaction. Customer satisfaction is crucial to the success of the business. This paper shows a discussion on how McDonald’s employees give their best when serving customers. It is widely acknowledged that McDonald’s is a well-known fast-food brand for the food & beverages industry. By focusing on the six factors, McDonald’s can ensure a high level of customer satisfaction which can lead to customer loyalty. This paper proposes a theoretical framework for this research. This paper uses a quantitative method to survey customer perception. It is expected that the six factors will significantly affect customer satisfaction.
The Impact of AirAsia's Professional Training and Education and Other Factors on Customer Loyalty Song, Ng Hee; Paul, Gadi Dung; Yisi, Lu; Jiarui, Ma; Zunqi, Ma; Sihao, Liu; Chauhan, Himanshi; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3507

Abstract

AirAsia began operations in late 1996 and has emerged as Asia's foremost low-cost airline over the past two decades. Considering that airplanes are now the primary mode of travel, customer satisfaction with the airline's service is paramount. In this context, professional training and education is crucial. The main objective of this paper is to examine the relationships between professional training, education and talent customer satisfaction among AirAsia customers. Data will be collected and analyzed from 100 students and 100 community members to explore the impact of professional training and education on customer satisfaction, and to deepen the understanding of their relationship. This study highlights the significant role that professional education and training play in enhancing customer satisfaction which will eventually lead to customer experiences and loyalty
A Study on Factors Affecting Customer Satisfaction at McDonald’s Restaurants Rumagit, Merry C. N.; Song, Ng Hee; Farzana, Anis; Kee, Daisy Mui Hung; Annaletchumi, Annaletchumi; Zuraya, Anis; Sofea, Anis; Nathania, Nathania
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1398

Abstract

The objective of this paper is to examine the relationship between services quality, food quality, information quality, personnel quality, timeliness and cleanliness, and customer satisfaction. Customer satisfaction is crucial to the success of the business. This paper shows a discussion on how McDonald’s employees give their best when serving customers. It is widely acknowledged that McDonald’s is a well-known fast-food brand for the food beverages industry. By focusing on the six factors, McDonald’s can ensure a high level of customer satisfaction which can lead to customer loyalty. This paper proposes a theoretical framework for this research. This paper uses a quantitative method to survey customer perception. It is expected that the six factors will significantly affect customer satisfaction.
Co-Authors Annaletchumi, Annaletchumi Chauhan, Himanshi Farzana, Anis Jiarui, Ma Kee, Daisy Mui Hung Merry C. N. Rumagit Nathania Nathania, Nathania Paul, Gadi Dung Sihao, Liu Sofea, Anis Yisi, Lu Zunqi, Ma Zuraya, Anis