Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of the Community Development in Asia
Zunqi, Ma
Unknown Affiliation
Humanities

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact of AirAsia's Professional Training and Education and Other Factors on Customer Loyalty Song, Ng Hee; Paul, Gadi Dung; Yisi, Lu; Jiarui, Ma; Zunqi, Ma; Sihao, Liu; Chauhan, Himanshi; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3507

Abstract

AirAsia began operations in late 1996 and has emerged as Asia's foremost low-cost airline over the past two decades. Considering that airplanes are now the primary mode of travel, customer satisfaction with the airline's service is paramount. In this context, professional training and education is crucial. The main objective of this paper is to examine the relationships between professional training, education and talent customer satisfaction among AirAsia customers. Data will be collected and analyzed from 100 students and 100 community members to explore the impact of professional training and education on customer satisfaction, and to deepen the understanding of their relationship. This study highlights the significant role that professional education and training play in enhancing customer satisfaction which will eventually lead to customer experiences and loyalty
The Impact of AirAsia's Professional Training and Education and Other Factors on Customer Loyalty Song, Ng Hee; Paul, Gadi Dung; Yisi, Lu; Jiarui, Ma; Zunqi, Ma; Sihao, Liu; Chauhan, Himanshi; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3507

Abstract

This study investigates the impact of professional training and education programs on customer loyalty in the airline industry, specifically focusing on AirAsia. With the competitive landscape of the aviation sector, ensuring high levels of customer satisfaction and loyalty is paramount. Data was collected and analyzed from 100 students and 100 community members to explore the impact of professional training and education on customer satisfaction and to deepen the understanding of their relationship. Through a comprehensive analysis of customer feedback, the research examines how employee training enhances service quality, directly influencing customer perceptions and loyalty. Using a quantitative approach, the findings reveal a significant correlation between the effectiveness of training programs and customer loyalty metrics, highlighting the critical role of well-trained employees in delivering superior service experiences. This research contributes to the existing literature by providing empirical evidence supporting the importance of investment in employee development as a strategic tool for enhancing customer loyalty in the competitive airline market. Ultimately, the study underscores the need for airlines to prioritize professional training to maintain a competitive edge and foster lasting relationships with customers.
Co-Authors Chauhan, Himanshi Jiarui, Ma Kee, Daisy Mui Hung Paul, Gadi Dung Sihao, Liu Song, Ng Hee Yisi, Lu