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All Journal Kinerja Binus Business Review MABIS: Manajemen dan Bisnis ASEAN Marketing Journal
Andy Susilo Lukito Budi
Faculty Of Economics, Atma Jaya Catholic University Of Indonesia
Economics, Econometrics & Finance Social Sciences

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Back and Forth of Open Innovation: Outstanding Issues and Future Research Works Budi, Andy Susilo Lukito
KINERJA Vol 24, No 1 (2020): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.392 KB) | DOI: 10.24002/kinerja.v24i1.3226

Abstract

This paper reviews the concept of open innovation compared to closed innovation. It starts with contrasting two papers about open innovation and discusses point of view from both papers and reveals outstanding issues from them. This paper continues with presenting issues about open innovation from various angles, such as classical organizational mechanism and theory, funding and commercialization, collaboration and intermediary agent role, as well as security and good governance conduct practice. Throughout the discussion process, it appeared some issues have been confirmed while some issues are still in large debate. This paper summarizes the unresolved issues into several potential research theme to be investigated further.Keywords: closed innovation, future research work, innovation topics, open innovation, open issues
Back and Forth of Open Innovation: Outstanding Issues and Future Research Works Andy Susilo Lukito Budi
KINERJA Vol. 24 No. 1 (2020): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v24i1.3226

Abstract

This paper reviews the concept of open innovation compared to closed innovation. It starts with contrasting two papers about open innovation and discusses point of view from both papers and reveals outstanding issues from them. This paper continues with presenting issues about open innovation from various angles, such as classical organizational mechanism and theory, funding and commercialization, collaboration and intermediary agent role, as well as security and good governance conduct practice. Throughout the discussion process, it appeared some issues have been confirmed while some issues are still in large debate. This paper summarizes the unresolved issues into several potential research theme to be investigated further.Keywords: closed innovation, future research work, innovation topics, open innovation, open issues
Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis Uturestantix Uturestantix; Bernardinus Maria Purwanto; Andy Susilo Lukito-Budi
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7898

Abstract

A weak finding of behavioral intention and behavior in the Theory of Planned Behavior (TPB) from a meta-analysis study by Armitage and Conner in 2001 has led to an increasing number of studies aiming to improve the TPB. Several researchers propose potential constructs to bridge the theoretical and empirical gap by suggesting that the construct of desire and the implementation of intentions can fill the theoretical and empirical gaps in the TPB model. The literature study aimed to retrospectively explore TPB studies with desire and implementation of intentions constructs in the behavioral science domain. The research retrieved 191 SCOPUS indexed papers (2012–2019) from the Google Scholars database. It summarized the descriptive data and produced visualization using VOSviewer. The results show that most studies developing the TPB model with other behavioral theories still focus on constructs to shape behavioral intentions because the behavioral intention construct is the best predictor of behavior. Most studies apply a quantitative approach with a cross-sectional survey design to collect primary data. In contrast, the experimental and longitudinal design approaches are relatively neglected in this TPB behavioral study. Furthermore, the analysis of 191 papers shows that the TPB model is often used in research in environmental, sustainable, and transport settings; health; psychological; hospitality and tourism; and innovation and technology. In addition, the use of the TPB model in research with entrepreneurial and legal settings is still limited. From these findings, the research proposes empirical research on TPB to implement further the relationship between desire and intention implementation to improve the TPB model by integrating the TPB model with several other theories, such as Mindset Theory of Action Phase and Model Goal-Directed Behaviour.
STUDENT PARENT PERCEPTION TOWARDS CONSUMER BASED BRAND EQUITY Jilly Jo Haryanto; Andy Susilo Lukito Budi
Journal of Management and Business Vol 10, No 2 (2011): SEPTEMBER 2011
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13270.192 KB) | DOI: 10.24123/jmb.v10i2.201

Abstract

It can be argued that parental role in selecting which university should a student candidate take is instrumental. With the rapidly growing Indonesia higher education industries over the last ten years, study in brand equity area focussing on the parent’s perception towards the brand equity of a university become more and more crucial. This study investigates student parent’s perception using five variables of consumer based brand equity from Lassar et al. (1995) in a private university in Jakarta (University X). There are two different departments to be compared with in order to know whether there are differences in brand equity perception between student parents from both departments. The result shows most variables are indifference with exceptions in three questions and the three questions relate to performance and attachment concerning quality and long-term commitment. Implication and suggestion have been promoted according to the result.
THE ROLE OF SATISFACTION AS MEDIATING FACTOR BETWEEN PERCEIVED SERVICE QUALITY AND LOYALTY Astrie Arichristyna; Andy Susilo Lukito Budi
Journal of Management and Business Vol 11, No 2 (2012): SEPTEMBER 2012
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12586.104 KB) | DOI: 10.24123/jmb.v11i2.213

Abstract

This study introduces satisfaction as a mediating factor between perceived service quality and customer loyalty. To confirm its role as a mediator, this study compared results between the no use and the use of satisfaction in a model. This study takes 155 customers of a bakery branch located in Jakarta respondents and this study uses path analysis technique to measure the mediating effect. The result shows that satisfaction mediates nicely to the model and while it plays as a mediating factor, perceived service quality significantly affect to customer loyalty with indirect relationship. The comparison result with the no-use of mediating factor shows that the role of satisfaction as mediating factor increases the power or explanation.
Perceived Usefulness as Key Stimulus to the Behavioral Intention to Use 3G Technology Budi, Andy Susilo Lukito; Efendi, Efendi; Dahesihsari, Rayini
ASEAN Marketing Journal Vol. 3, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A new technology usually faces the challenge to be accepted by consumers. Because of the unique features of new technology, it needs certain approaches to enhance its acceptance. Technology Acceptance Model (TAM) is widely used to study the behavior of organizations and consumers in ac-cepting a new technology. A modified TAM model is applied in the current study to test the impact of advertising appeals of perceived usefulness, perceived ease of use, and social factors on behavioral intention to use 3G technology. Experimental method is utilized on four groups (30 people each) of undergraduate students of Atma Jaya Catholic Univesity. The result shows significant impact of the advertising multimedia exposed to the subjects, specifically perceived usefulness. It is concluded that perceived usefulness is the most salient reason among Atma Jaya Catholic University’s students in consuming 3G technology.
Co-Authors Astrie Arichristyna Bernardinus Maria Purwanto Efendi Efendi Jilly Jo Haryanto Rayini Dahesihsari Rayini Dahesihsari Uturestantix Uturestantix