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Pengaruh E-Service Quality Dan Customer Perceived Value Terhadap Customer Satisfaction Dengan Trust Sebagai Variabel Mediasi Pada Transportasi Grab (Studi Kasus Pada Pengguna Grab Di Kota Yogyakarta) Mutiara, Thoriq Abdillah; Nyoman Udayana, Ida Bagus; Diansepti Maharani, Bernadetta
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24336

This study aims to determine (1) The effect of E-Service Quality on Customer Satisfaction (2) The effect of Customer Perceived Value on Customer Satisfaction (3) The effect of E-Service Quality on Trust (4) The effect of Customer Perceived Value on Trust (5) The effect of Trust on Customer satisfaction. The sample in this study were 105 respondents from the people of Yogyakarta City who had used Grab Transportation. The data collection method uses a questionnaire method which is distributed using purposive sampling technique. This study uses Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate (1) there is a positive and significant effect of E-Service Quality on Customer Satisfaction (2) there is a positive and significant effect of Customer Perceived Value on Customer Satisfaction (3) there is a positive and significant effect of E-Service Quality on Trust (4) there is a positive and significant effect of Customer Perceived Value on Trust (5) there is no positive and significant effect of Trust on Customer Satisfaction.

Analisis Persepsi Manfaat dan Harga terhadap Minat Beli Melalui Kepercayaan sebagai Variabel Intervening: Studi Kasus pada Konsumen Tiktok Shop di Yogyakarta Nosya Hestina Wati; Welsa, Henny; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.653

This study aims to examine the effect of perceived benefits and prices on purchase intention through trust as an intervening variable for TikTok Shop consumers in Yogyakarta. The variables of this study consist of perceived benefits, price, purchase intention, and trust. The sample in this study was 112 respondents who had made purchases at the TikTok Shop. The data collection method used a questionnaire which was distributed using a purposive sampling technique. This study using Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate there is a positive and significant influence of Perceived Benefits on Trust with a significance value of 0.000, there is a positive and significant influence of Price on Trust with a significance value of 0.000, there is a positive and significant influence of Perceived Benefits on Purchase Interest with a significance value of 0.011, there is a positive and significant influence of price on purchase interest with a significance value of 0.000, there is a positive and significant influence of Trust on Purchase Interest with a significance value of 0.008.

Pengaruh Desain Produk dan Promosi Digital terhadap Keputusan Pembelian melalui Pembelian Implusif sebagai Variabel Mediasi pada Konsumen Tiktok Shop: Studi Kasus Mahasiswa Yogyakarta Diki Ramadhan; Henny Welsa; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.654

This research aims to determine the influence of product design and digital promotions on the purchasing decisions of TikTok shop consumers and to determine the influence of product design and digital promotions on the impulsive purchases of TikTok shop consumers. This research uses quantitative or survey research methods, a purposive sampling technique, where the sample for this research was taken from 112 respondents from Yogyakarta students who had made purchases at the TikTok shop. To test data quality, use validity and reliability tests. Classic assumption test, normality test, heteroscedasticity test, multicollinearity test and data analysis techniques using multiple regression analysis tests and hypothesis testing using partial tests (T test), coefficient of determination (R2) and Sobel test. The research results show that the product design variable (X1) does not significantly influence purchasing decisions (Y). Digital promotions (X2) have a positive and significant effect on purchasing decisions (Y). Product design (X1) has a positive and significant effect on impulsive purchasing (Z). Digital promotions (X2) have a positive and significant effect on impulsive purchases (Z). Impulsive buying (Z) has a positive and significant effect on purchasing decisions (Y).

Pengaruh Brand Ambasador, Electronic Word oF Mouth, dan Gaya Hidup terhadap Keputusan Pembelian Skincare Somethinc di Kota Yogyakarta Lintang Sukma Ningrum; Ambar Lukitaningsih; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1201

This research aims to test whether Brand Ambassador, Electronic Word Of Mouth, and Lifestyle have an influence on Purchase Decisions for Somethinc skincare in Yogyakarta City. This research took samples from consumers who purchased and used some type of skincare, aged 18 to 25 years, female and male, as well as students who live in the city of Yogyakarta. The method used uses a non-probability sampling technique with a purposive sampling method. Data collection was carried out by distributing questionnaires which were distributed online using Google Form. The number of respondents' data processed was 112 people which was obtained using the Hair formula, namely the number of indicators multiplied by 7. This research data was analyzed using multiple linear analysis and this processing was carried out using SPSS version 20. The results of this research show that the variables Brand Ambassador (X1), Electronic Word of Mouth (X2) and Lifestyle (X3) partially and simultaneously influence the Purchasing Decision variable (Y)

Analisis Persepsi Manfaat dan Harga terhadap Minat Beli Melalui Kepercayaan sebagai Variabel Intervening: Studi Kasus pada Konsumen Tiktok Shop di Yogyakarta Nosya Hestina Wati; Welsa, Henny; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.653

This study aims to examine the effect of perceived benefits and prices on purchase intention through trust as an intervening variable for TikTok Shop consumers in Yogyakarta. The variables of this study consist of perceived benefits, price, purchase intention, and trust. The sample in this study was 112 respondents who had made purchases at the TikTok Shop. The data collection method used a questionnaire which was distributed using a purposive sampling technique. This study using Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate there is a positive and significant influence of Perceived Benefits on Trust with a significance value of 0.000, there is a positive and significant influence of Price on Trust with a significance value of 0.000, there is a positive and significant influence of Perceived Benefits on Purchase Interest with a significance value of 0.011, there is a positive and significant influence of price on purchase interest with a significance value of 0.000, there is a positive and significant influence of Trust on Purchase Interest with a significance value of 0.008.

Pengaruh Desain Produk dan Promosi Digital terhadap Keputusan Pembelian melalui Pembelian Implusif sebagai Variabel Mediasi pada Konsumen Tiktok Shop: Studi Kasus Mahasiswa Yogyakarta Diki Ramadhan; Henny Welsa; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.654

This research aims to determine the influence of product design and digital promotions on the purchasing decisions of TikTok shop consumers and to determine the influence of product design and digital promotions on the impulsive purchases of TikTok shop consumers. This research uses quantitative or survey research methods, a purposive sampling technique, where the sample for this research was taken from 112 respondents from Yogyakarta students who had made purchases at the TikTok shop. To test data quality, use validity and reliability tests. Classic assumption test, normality test, heteroscedasticity test, multicollinearity test and data analysis techniques using multiple regression analysis tests and hypothesis testing using partial tests (T test), coefficient of determination (R2) and Sobel test. The research results show that the product design variable (X1) does not significantly influence purchasing decisions (Y). Digital promotions (X2) have a positive and significant effect on purchasing decisions (Y). Product design (X1) has a positive and significant effect on impulsive purchasing (Z). Digital promotions (X2) have a positive and significant effect on impulsive purchases (Z). Impulsive buying (Z) has a positive and significant effect on purchasing decisions (Y).

Pengaruh Brand Ambasador, Electronic Word oF Mouth, dan Gaya Hidup terhadap Keputusan Pembelian Skincare Somethinc di Kota Yogyakarta Lintang Sukma Ningrum; Ambar Lukitaningsih; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1201

This research aims to test whether Brand Ambassador, Electronic Word Of Mouth, and Lifestyle have an influence on Purchase Decisions for Somethinc skincare in Yogyakarta City. This research took samples from consumers who purchased and used some type of skincare, aged 18 to 25 years, female and male, as well as students who live in the city of Yogyakarta. The method used uses a non-probability sampling technique with a purposive sampling method. Data collection was carried out by distributing questionnaires which were distributed online using Google Form. The number of respondents' data processed was 112 people which was obtained using the Hair formula, namely the number of indicators multiplied by 7. This research data was analyzed using multiple linear analysis and this processing was carried out using SPSS version 20. The results of this research show that the variables Brand Ambassador (X1), Electronic Word of Mouth (X2) and Lifestyle (X3) partially and simultaneously influence the Purchasing Decision variable (Y)

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