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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Pengabdian Masyarakat Nusantara Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Kiki Astria, Kadek
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Pemberdayaan UMKM Batik melalui Pelatihan Fotografi Digital di Rizqi Batik Mantaran Akhta Darussalam, Loga; Kiki Astria, Kadek; Damastuti, Riski
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 1 (2025): Februari - Juli 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i1.3616

Abstract

This research aims to improve the marketing skills of Batik Rizqi Mantaran MSMEs through photography training using smartphones. The main problem faced by Batik Rizqi Mantaran is the challenge of marketing their batik products in the digital world. The natural dyes used in batik production provide ecological added value, but product marketing is still an obstacle. Through hands-on observation and practical training, the batik makers were taught photography and editing techniques using smartphones. The results showed a significant improvement in the batik makers' ability to produce attractive and high-quality visual content, which plays an important role in product promotion on social media. The training not only improved technical skills but also empowered the local economy by utilizing digital technology. Recommendations for follow-up research include further training in advanced marketing techniques, ongoing technical support, and collaboration with digital platforms to improve promotional effectiveness. This study recognizes the limitation of a small sample size, which requires further research for validation of these findings. Overall, the training had a significant positive impact on the skills and marketing of Rizqi Mantaran Batik MSME products.
COMMUNICATION STRATEGY CONTENT PLANNER ON RBTV YOGYAKARTA SOCIAL MEDIA TEAM Erlistyarini, Yulinda; Kiki Astria, Kadek
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1717

Abstract

The purpose of this study was to analyze the communication strategy of the content planner on the RBTV Yogyakarta social media team. This study uses a constructivism paradigm with an analytical qualitative method approach. Data analysis uses the results of interviews, observations and supporting documents. Using the theory of communication strategy from Wayne Pace which states that communication strategy has three objectives including to secure understanding, to establish acceptance, and to motivate action. The results of the study are that the communication strategy carried out by the RBTV social media team has clear stages to achieve content success, the RBTV social media team uses stages such as setting content goals, mapping target markets, content idea planning strategies, and evaluation.
Pengembangan Keterampilan Pemuda Melalui Pelatihan Public Speaking dan Desain Grafis di Desa Ekowisata Pancoh Bayu, Andhika Bayu; Damastuti, Riski; Kiki Astria, Kadek
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 1 (2025): Februari - Juli 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i1.4018

Abstract

This community service program aims to enhance the capacity of Karang Taruna youth in Pancoh Ecotourism Village in public speaking and graphic design as a strategy to promote local tourism potential. The main issues identified were the lack of communication and digital design skills, which hindered the village’s visibility in the digital sphere. The training was conducted through a participatory approach involving interactive presentations and hands-on practice using Canva. The results showed a significant improvement in participants’ confidence in public speaking and their ability to create informative and visually appealing promotional materials. Beyond providing technical skills, the program fostered active youth involvement in sustainable ecotourism development. In the long term, the training is expected to lay a foundation for building adaptive human resources and creative village teams capable of implementing digital promotion strategies. Further training and continuous mentoring are recommended to maximize the impact on village tourism development.
Promosi Digital Sekolah Sampah Ringas Trengginas Erlistyarini, Yulinda; Kiki Astria, Kadek; Giza Pudrianisa, Sheila
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2025): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i2.185

Abstract

Sekolah Sampah Ringas Trengginas adalah sebuah komunitas yang peduli dengan pengolahan dan pengelolaan sampah dari sisi manajemen, teknologi, budaya, kesehatan, ekonomi. Sekolah Sampah Ringas Trengginas memiliki visi untuk membangun sistem pilah-pilih dan proses sampah yang efektif dan berkelanjutan. Melalui misinya Sekolah Sampah Ringas Trengginas berkomitmen untuk menggali dan memanfaatkan limbah sampah sebagai bahan baku industri, dengan tujuan menciptakan lingkungan yang bersih, sehat, nyaman, sejuk, segar, asri, dan lestari bagi masyarakat. Sekolah Sampah Ringas Trengginas kurang lihai dalam mempromosikan dan menjual produknya. Kurangnya pengetahuan dari Sumber Daya Manusia (SDM) membuat minim pengetahuan. Sekolah Sampah Ringas Trengginas memiliki kelompok yang berisi masyarakat pengelolaan sampah lingkungan. Selain itu, Sekolah Sampah Ringas Trengginas memiliki potensi besar untuk mengembangkan kapasitas penjualannya. Namun, saat ini mitra masih terbatas dalam hal pengetahuan pemasaran. Mengingat permasalahan yang dihadapi oleh para penggiat Sekolah Sampah Ringas Trengginas, tim berinisiatif menyelenggarakan kegiatan edukasi pemanfaatan platform media sosial sebagai sarana untuk membantu peserta dalam memasarkan produk mereka. Program ini dirancang untuk memenuhi kebutuhan para pelaku pengelolaan sampah lingkungan, dengan materi yang relevan dan mudah dipahami.
Pemberdayaan UMKM Batik melalui Pelatihan Fotografi Digital di Rizqi Batik Mantaran Akhta Darussalam, Loga; Kiki Astria, Kadek; Damastuti, Riski
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 1 (2025): Februari - Juli 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i1.3616

Abstract

This research aims to improve the marketing skills of Batik Rizqi Mantaran MSMEs through photography training using smartphones. The main problem faced by Batik Rizqi Mantaran is the challenge of marketing their batik products in the digital world. The natural dyes used in batik production provide ecological added value, but product marketing is still an obstacle. Through hands-on observation and practical training, the batik makers were taught photography and editing techniques using smartphones. The results showed a significant improvement in the batik makers' ability to produce attractive and high-quality visual content, which plays an important role in product promotion on social media. The training not only improved technical skills but also empowered the local economy by utilizing digital technology. Recommendations for follow-up research include further training in advanced marketing techniques, ongoing technical support, and collaboration with digital platforms to improve promotional effectiveness. This study recognizes the limitation of a small sample size, which requires further research for validation of these findings. Overall, the training had a significant positive impact on the skills and marketing of Rizqi Mantaran Batik MSME products.
Pengembangan Keterampilan Pemuda Melalui Pelatihan Public Speaking dan Desain Grafis di Desa Ekowisata Pancoh Bayu, Andhika Bayu; Damastuti, Riski; Kiki Astria, Kadek
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 1 (2025): Februari - Juli 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i1.4018

Abstract

This community service program aims to enhance the capacity of Karang Taruna youth in Pancoh Ecotourism Village in public speaking and graphic design as a strategy to promote local tourism potential. The main issues identified were the lack of communication and digital design skills, which hindered the village’s visibility in the digital sphere. The training was conducted through a participatory approach involving interactive presentations and hands-on practice using Canva. The results showed a significant improvement in participants’ confidence in public speaking and their ability to create informative and visually appealing promotional materials. Beyond providing technical skills, the program fostered active youth involvement in sustainable ecotourism development. In the long term, the training is expected to lay a foundation for building adaptive human resources and creative village teams capable of implementing digital promotion strategies. Further training and continuous mentoring are recommended to maximize the impact on village tourism development.
Co-Authors Akhta Darussalam, Loga Bayu, Andhika Bayu Damastuti, Riski Erlistyarini, Yulinda Giza Pudrianisa, Sheila