Garuda - Garba Rujukan Digital

TRAINING ON ORGANIC WASTE PROCESSING AND PRODUCT BRANDING OF ORGANIC WASTE PROCESSED IN THE PEPELING COMMUNITY Damastuti, Riski
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 8 No 3 (2023): Desember
Publisher : Politeknik Negeri Jember

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Garbage is a never-ending problem. In Yogyakarta, the volume of waste generated by the community exceeds the capacity of the available TPST. One of the TPSTs that experienced an excess amount of waste was the Piyungan TPST. The Piyungan TPST, which should not have been used since 2005, is still being used today and always receives a very large amount of waste. This caused various rejections from the surrounding community because of the adverse impact on society. In this community service activity, socialization was carried out on processing household waste independently through maggot cultivation, as well as branding training to provide added economic value from maggot cultivation activities. Through this activity, partners are expected to be independent in waste processing and can become agents of change in waste management to the surrounding community

ANALISIS ISI KUANTITATIF AKUN INSTAGRAM @DIVISIHUMASPOLRI DALAM MEMBANGUN KEPERCAYAAN PUBLIK Yudananto, Erik; Damastuti, Riski
POPULIKA Vol. 11 No. 2 (2023): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v11i2.901

Building public trust in the current era is something that is commonly done by agencies. One of the goals of building public trust is to improve performance and also to achieve the goals of an organization or agency. In the last few months, Polri has experienced a decline in public trust as a result of several cases involving several individuals. One of the efforts to build public trust by the Police is through social media uploads @divisihumaspolri. This study discusses quantitative content analysis of Instagram @divisihumaspolri content in building public trust, using a quantitative approach and using quantitative content analysis methods. The purpose of this study is to find out what elements of trust are used by Polri's public relations in uploads to the Instagram account @divisihumaspolri. The indicators used in this theory use the concept of The Trust Radar. The indicators used to build public trust based on The Trust Radar consist of empathy, transparency, expertise, and commitment. Based on the results obtained, it can be seen that the Instagram account @divisihumaspolri uses a lot of content in the form of videos rather than using photo content, as well as using elements of commitment in building public trust. Keywords: Polri; Public Relations; Instagram; Public trust.

Pemberdayaan UMKM Batik melalui Pelatihan Fotografi Digital di Rizqi Batik Mantaran Akhta Darussalam, Loga; Kiki Astria, Kadek; Damastuti, Riski
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 1 (2025): Februari - Juli 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i1.3616

This research aims to improve the marketing skills of Batik Rizqi Mantaran MSMEs through photography training using smartphones. The main problem faced by Batik Rizqi Mantaran is the challenge of marketing their batik products in the digital world. The natural dyes used in batik production provide ecological added value, but product marketing is still an obstacle. Through hands-on observation and practical training, the batik makers were taught photography and editing techniques using smartphones. The results showed a significant improvement in the batik makers' ability to produce attractive and high-quality visual content, which plays an important role in product promotion on social media. The training not only improved technical skills but also empowered the local economy by utilizing digital technology. Recommendations for follow-up research include further training in advanced marketing techniques, ongoing technical support, and collaboration with digital platforms to improve promotional effectiveness. This study recognizes the limitation of a small sample size, which requires further research for validation of these findings. Overall, the training had a significant positive impact on the skills and marketing of Rizqi Mantaran Batik MSME products.

THE ROLE OF NCT DREAM AS BRAND AMBASSADOR IN BUILDING BRAND AWARENESS LEMONILO’S INSTAN NOODLE: (Case Study On Lemonilo’s Instagram Account) Azizah, Aini; Damastuti, Riski
Commsphere: Jurnal Mahasiswa Ilmu Komunikasi Vol. 1 No. I (2023): Commsphere
Publisher : Commsphere: Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/commsphere.v1iI.876

The rise of the use of Korean artists as brand ambassadors is a separate phenomenon. Many of the local companies are taking advantage of the excited moment of the Korean fever that is currently happening to Indonesian society. The use of brand ambassadors is one of a company's marketing communication strategies in attracting the attention of the audience. The use of Korean artists as brand ambassadors will influence consumers to remember a brand and a good reputation as well as a broad fan base will build brand awareness. Based on this phenomenon, researchers want to examine the role of NCT Dream as a brand ambassador in building brand awareness of Lemonilo instant noodles. This research was compiled using a qualitative research method with descriptive analysis, which will describe the facts quoted systematically and using the case study method. The results of this study state that NCT Dream's involvement as the brand ambassador for Lemonilo instant noodles has been successful in attracting the attention of a wider audience, especially NCT Dream fans or K-popers and building brand awareness of Lemonilo instant noodles. Keywords: Brand Ambassador; NCT Dream; Brand Awareness

MARKETING COMMUNICATION STRATEGY IN HEALTH BUSINESS OF NUTRITION CLUBS Astria, Kadek Kiki; Damastuti, Riski; Aprilia, Monika Pretty; Erlistyarini, Yulinda
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1716

Health products circulating in society are subject to many regulations, one of which is the marketing communication activities. Herbalife is one of the health products that has been available in Indonesia for quite some time and has many customers. This product has a marketing communication strategy that differs from other health products. Nutrition Club is a nutrition house that sells products from Herbalife, using eight elements in the marketing communication mix. These elements include advertising, sales promotion, event and experience, PR and publicity, direct marketing, interactive marketing, sales promotion, and personal selling. This research employs in-depth interviews with 10 Nutritional Clubs spread across Jakarta, Denpasar, and Yogyakarta. Research shows that all interviewed Nutrition Clubs use the eight elements of the marketing communication mix, but their focus varies based on consumer backgrounds and human resource capabilities. Limitations in these resources hinder effective segmentation and targeting, especially for millennials. However, educational communication and lifestyle strategies help boost consumer interest in some nutrition clubs.

Optimizing Instagram Engagement Strategies for Sustainable Tourism: A Case Study of Ciburial Village Yudaninggar, Kartika Sari; Damastuti, Riski
CHANNEL: Jurnal Komunikasi Vol. 11 No. 2 (2023): CHANNEL: Jurnal Komunikasi 23rd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i2.242

The aim of this study is to explore the Instagram content management within Ciburial Village, a thriving tourist destination in Bandung Regency, West Java. In the evolving landscape of sustainable tourism, the role of social media platforms, especially Instagram, is pivotal in shaping the narratives of tourist destinations. This study utilizes quantitative content analysis by scrutinizing 134 Instagram uploads from 2021 to unravel the patterns of photo and video uploads, caption messaging, geotagging, and hashtag usage. The findings reveal a preference for photo uploads, predominantly showcasing the vibrant activities of Ciburial Village. Informative captions, while prevalent, lack persuasive elements that can enhance user engagement. The analysis highlights a limited utilization of interactive features, leading to a low engagement rate, a crucial metric for evaluating online presence. Notably, the study identifies the sparse interaction with other accounts and the predominant use of branded hashtags contributing to the account's engagement challenges. The study underscores the importance of fostering a user-centric approach in Instagram content management. Encouraging active participation from followers in content creation and caption ideation can stimulate increased interaction and bolster community bonds. The research contributes significantly to enhance engagement, nurture a vibrant online community, and contribute significantly to sustainable tourism practices by adopting a more inclusive and participatory strategy.

Pengembangan Keterampilan Pemuda Melalui Pelatihan Public Speaking dan Desain Grafis di Desa Ekowisata Pancoh Bayu, Andhika Bayu; Damastuti, Riski; Kiki Astria, Kadek
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 1 (2025): Februari - Juli 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i1.4018

This community service program aims to enhance the capacity of Karang Taruna youth in Pancoh Ecotourism Village in public speaking and graphic design as a strategy to promote local tourism potential. The main issues identified were the lack of communication and digital design skills, which hindered the village’s visibility in the digital sphere. The training was conducted through a participatory approach involving interactive presentations and hands-on practice using Canva. The results showed a significant improvement in participants’ confidence in public speaking and their ability to create informative and visually appealing promotional materials. Beyond providing technical skills, the program fostered active youth involvement in sustainable ecotourism development. In the long term, the training is expected to lay a foundation for building adaptive human resources and creative village teams capable of implementing digital promotion strategies. Further training and continuous mentoring are recommended to maximize the impact on village tourism development.

Implemetasi Sosial Media Pendhapa Jemparingan Erlistyarini, Yulinda; Yudaninggar, Kartika Sari; Damastuti, Riski
Abdimas Awang Long Vol. 8 No. 2 (2025): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v8i2.1697

Media sosial sangat berperan dalam penyebaran informasi bagi masyarakat luas di semua bidang. Media sosial bisa dijadikan sebagai media promosi interaktif di bidang pariwisata mengenai informasi wisata apa saja yang ada dalam suatu daerah tersebut. Khalayak bisa dengan cepat mengakses informasi mana saja wisata-wisata yang sedang ramai dikunjungi ataupun asal usul sejarah wisata yang akan dikunjungi tersebut. Tidak terkecuali Yogyakarta yang mana merupakan salah satu daerah tujuan wisata terkemuka di Indonesia. Hal ini karena dukungan dari berbagai faktor seperti sejarah dan kebudayaannya. Salah satu warisan budaya Indonesia yang dapat emnajdi destinasi wisata adalah panahan tradisional atau disebut jemparingan yang berasal dari Yogyakarta. Potensi budaya Jemparingan masih bisa ditingkatkan melalui impelementasi media sosial instagram untuk menunjang eksistensinya. Kegiatan ini menawarkan program pelatihan media sosial dan pembuatan konten sebagai salah satu instrumen informasi dan edukasi. Kegiatan dilaksanakan secara bersama dengan melibatkan tim pengusul kegiatan pengabdian masyarakat serta tim dari Pendhapa Jemparingan.

Pemanfaatan TikTok sebagai Media Promosi Digital Difabelzone Giza Pudrianisa, Sheila Lestari; Damastuti, Riski; Yudhistira, Nurfian; Wijaya, Jeni Novianti; Fajriyah, Nur; Ariamanda, Revasya Arnes; Fitriani, Aulia Freza
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.864

Social media is an important strategy for promotional activities, one of which is TikTok. Where this platform is a tool to introduce products by influencing and convincing buyers visually and audiovisually. Without strong promotion through digital, the products marketed are less able to compete. As a result, sales do not increase. Seeing this problem, many people do not understand the benefits of TikTok as a promotional tool amidst the onslaught of technology. One of them is the Difabelzone community. So, the purpose of this community service is to provide understanding and training related to optimizing TikTok as a promotional media to improve the skills of people with disabilities in utilizing digital media. The approaches used include observation, socialization/training, and evaluation. This method is used so that community members can compete with various competitors, products are increasingly in demand without being limited by distance and time and sales volumes are increasing. The community can easily take advantage of developing digital technology, so that inclusivity occurs in people's lives. The increase in understanding and skills of Difabelzone using TikTok in the form of creating simple content, utilizing various features and filters, TikTok Shop, hashtags and interesting captions have a positive impact slowly and surely in expanding market share through digital promotion.

Pemberdayaan UMKM Batik melalui Pelatihan Fotografi Digital di Rizqi Batik Mantaran Akhta Darussalam, Loga; Kiki Astria, Kadek; Damastuti, Riski
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 1 (2025): Februari - Juli 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i1.3616

This research aims to improve the marketing skills of Batik Rizqi Mantaran MSMEs through photography training using smartphones. The main problem faced by Batik Rizqi Mantaran is the challenge of marketing their batik products in the digital world. The natural dyes used in batik production provide ecological added value, but product marketing is still an obstacle. Through hands-on observation and practical training, the batik makers were taught photography and editing techniques using smartphones. The results showed a significant improvement in the batik makers' ability to produce attractive and high-quality visual content, which plays an important role in product promotion on social media. The training not only improved technical skills but also empowered the local economy by utilizing digital technology. Recommendations for follow-up research include further training in advanced marketing techniques, ongoing technical support, and collaboration with digital platforms to improve promotional effectiveness. This study recognizes the limitation of a small sample size, which requires further research for validation of these findings. Overall, the training had a significant positive impact on the skills and marketing of Rizqi Mantaran Batik MSME products.

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