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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Pengabdian Masyarakat Nusantara Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Kiki Astria, Kadek
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Journal : Nivedana : Jurnal Komunikasi dan Bahasa

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COMMUNICATION STRATEGY CONTENT PLANNER ON RBTV YOGYAKARTA SOCIAL MEDIA TEAM Erlistyarini, Yulinda; Kiki Astria, Kadek
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1717

Abstract

The purpose of this study was to analyze the communication strategy of the content planner on the RBTV Yogyakarta social media team. This study uses a constructivism paradigm with an analytical qualitative method approach. Data analysis uses the results of interviews, observations and supporting documents. Using the theory of communication strategy from Wayne Pace which states that communication strategy has three objectives including to secure understanding, to establish acceptance, and to motivate action. The results of the study are that the communication strategy carried out by the RBTV social media team has clear stages to achieve content success, the RBTV social media team uses stages such as setting content goals, mapping target markets, content idea planning strategies, and evaluation.
Co-Authors Akhta Darussalam, Loga Bayu, Andhika Bayu Damastuti, Riski Erlistyarini, Yulinda Giza Pudrianisa, Sheila