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Pengaruh Kualitas Produk dan Promosi Penjualan terhadap Keputusan Pembelian di Starbucks Kuta Bali Veren; Ida Ayu Kalpikawati
JURNAL GASTRONOMI INDONESIA Vol 8 No 2 (2020): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v8i2.551

Abstract

This research aims to investigate (1) the influence of product quality to the purchase decision, the influence of sales promotion to the purchase and the influence of product quality and sales promotion to the purchase decision at Starbucks Kuta, Bali. The sampling technique used in this research is purposive sampling with the total samples of 86 respondents. Data were collected using questionnaire and documentations and was tested their validity and reliability. The data analysis techniques consist of classic assumption test (normality test, multicollinearity test and heteroscedasticity test), multiple linier regression analysis, t test, F test, determination coefficient test and effective contribution by using SPSS for Mac version 23.0 program. The research results showed that product quality and sales promotion simultaneously had positive and significant influence to the purchase decision. Both variables had an influence of 56,6% on purchase decision at Starbucks Kuta Bali.
EDUKASI PERHITUNGAN PAJAK PENGHASILAN PASAL 21 BAGI PEGAWAI TETAP MENGGUNAKAN TARIF EFEKTIF RATA-RATA Henny; Veren; Loanita Earlyanti; Julio Cruise
Jurnal Serina Abdimas Vol 3 No 2 (2025): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v3i2.35118

Abstract

The low level of public understanding, especially the younger generation, about the importance of the role of taxes requires focus in socialization and education efforts. Providing education and increasing tax awareness to students at the foundation is the aim of community service (PKM ) activities, such as simulations on how to calculate income tax article 21 with the effective rate of government regulation number 58 of 2023 for permanent employees and group discussions. Taxes have a strategic role in national development, so an early education is expected to help increase public awareness of the importance of taxes. The influence of tax education on students at the foundation can have a big impact, both individually and collectively. The right approach to implementing PKM, such as interactive tax socialization, tax education can open up new opportunities for students to grow into a better generation and be aware of their role in national development. The training was conducted offline on Saturday, May 3, 2025, in East Jakarta. Based on the evaluation results, students greatly appreciate the support from Universitas Tarumanagara which helps them understand tax materials more easily, especially related to the system and how to calculate income tax article 21 (PPh 21). This activity not only improves students' academic competence, but also strengthens the synergy between higher education institutions and the wider community in supporting the development of competent and useful human resources. ABSTRAK Rendahnya tingkat pemahaman masyarakat, terutama generasi muda, tentang pentingnya peran pajak yang memerlukan fokus dalam upaya sosialisasi dan edukasi. Pemberian edukasi dan peningkatan kesadaran pajak pada siswa-siswi di Yayasan merupakan tujuan kegiatan Pengabdian kepada Masyarakat (PKM) yang interaktif, seperti simulasi cara menghitung pajak penghasilan pasal 21 dengan tarif efektif peraturan pemerintah nomor 58 tahun 2023 untuk pegawai tetap dan diskusi kelompok. Pajak memiliki peranan strategis dalam pembangunan negara, sehingga edukasi pajak sedari dini diharapkan akan membantu meningkatkan kesadaran masyarakat akan pentingnya pajak. Pengaruh edukasi pajak kepada siswa-siswi di yayasan dapat memberikan pengaruh yang besar, baik individu maupun kolektif. Pendekatan pelaksanaan PKM yang tepat, seperti sosialisasi pajak secara interaktif, dan edukasi pajak dapat membuka peluang baru bagi siswa-siswi untuk tumbuh menjadi generasi yang lebih baik dan sadar akan peran mereka dalam pembangunan negara. Pelatihan dilakukan secara luring pada hari Sabtu, 3 Mei 2025, di Jakarta Timur. Berdasarkan hasil evaluasi, siswa sangat menghargai dukungan dari Universitas Tarumanagara yang membantu mereka memahami materi pajak dengan lebih mudah, khususnya terkait sistem dan cara menghitung pajak penghasilan pasal 21 (PPh 21). Kegiatan ini tidak hanya meningkatkan kompetensi akademik siswa, tetapi juga memperkuat sinergi antara institusi pendidikan tinggi dengan masyarakat luas dalam mendukung perkembangan sumber daya manusia yang berkompeten dan bermanfaat