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All Journal Matua Jurnal Optimal: Jurnal Ekonomi dan Manajemen JEBD
Deri Kurniawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP NIAT PERILAKU KONSUMEN PADA RESTORAN BAGAN PADANG Deri Kurniawan; Agus Sutarjo; Novi Yanti
Matua Jurnal Vol. 3 No. 4 (2021): Matua Jurnal (Pengembangan Ilmu Manajemen dan Bisnis) (Desember 2021)
Publisher : LPPM Universitas Ekasakti, Padang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap niat perilaku konsumen. Metode pengumpulan data yang digunakan adalah survey dengan cara penyebaran kuiesioner. Sampel dalam penelitian ini adalah masyarakat yang berkunjung di Restoran Bagan sebanyak 98 orang konsumen dengan menggunakan teknik accidental sampling. Metode analisis data yang digunakan adalah regresi linear berganda, koefisien determinasi, uji hipotesis, uji t danF. Hasil penelitian menunjukkan kualitas pelayanan dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap Niat Perilaku Konsumen di Restoran Bagan Padang. Sedangkan kualitas pelayanan dan kepuasan pelanggan juga berpengaruh signifikan terhadap Niat Perilaku Konsumen di Restoran Bagan Padang. Besarnya kontribusi pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Niat Perilaku Konsumen di Restoran Bagan adalah sebesar 40,1% sedangkan sisanya 59,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Analisis Persepsi Mahasiswa FEBI UINSU Mengenai Mobile Banking Bank Syariah Di Indonesia Nurhaliza Nurhaliza; Muhammad Irsyad Fadhil; Deri Kurniawan; Nurbaiti Nurbaiti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2559

Abstract

This research investigates the perceptions of students from the Faculty of Islamic Economics and Business at the State Islamic University of North Sumatra (FEBI UINSU) regarding mobile banking in Indonesian Shariah banks. Data was gathered through a survey conducted among students majoring in Shariah Banking and Management. The findings reveal a predominant positive perception among the majority of students toward mobile banking in Shariah banks. They view it as an effective tool for managing financial transactions, emphasizing a high level of security. Furthermore, students acknowledge the convenience of accessing information related to Shariah banking. The study not only sheds light on students' preferences for Shariah mobile banking services but also provides practical implications for Shariah banks to enhance their services. Recognizing and aligning with these positive perceptions can significantly contribute to the improvement of Shariah-compliant banking services. In essence, the study underscores the importance of understanding student perspectives in shaping and refining mobile banking services in the context of Shariah-compliant banking.  
Overview Studi Kelayakan Bisnis Untuk Keberhasilan Dan Keberlanjutan Usaha Lisa Qamara; Andrian Febriansyah; Deri Kurniawan; Dini Vientiany
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

A business feasibility study is a comprehensive evaluation process that aims to assess the potential success of a business idea before it is implemented. The process includes analyzing various aspects such as market, technical, legal, financial, and socio-economic impacts. In the market aspect, research is conducted on demand, potential market segments, and effective marketing strategies. Technical aspects include infrastructure, technology and human resource requirements. The financial evaluation examines projected revenues, costs, cash flow, and investment feasibility. In addition, the legal and socio-economic analysis highlights regulatory compliance and the impact of the business on the environment and society. The results of the feasibility study help decision-makers to assess whether the business can be continued, modified or cancelled, thereby reducing the risk of failure and maximizing the chances of success. A business feasibility study is an important tool in strategic planning to ensure a business can grow sustainably.
Co-Authors Agus Sutarjo Andrian Febriansyah Dini Vientiany Lisa Qamara Muhammad Irsyad Fadhil Novi Yanti Nurbaiti Nurbaiti Nurhaliza Nurhaliza