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All Journal Optimal: Jurnal Ekonomi dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Muhammad Irsyad Fadhil
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Persepsi Mahasiswa FEBI UINSU Mengenai Mobile Banking Bank Syariah Di Indonesia Nurhaliza Nurhaliza; Muhammad Irsyad Fadhil; Deri Kurniawan; Nurbaiti Nurbaiti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2559

Abstract

This research investigates the perceptions of students from the Faculty of Islamic Economics and Business at the State Islamic University of North Sumatra (FEBI UINSU) regarding mobile banking in Indonesian Shariah banks. Data was gathered through a survey conducted among students majoring in Shariah Banking and Management. The findings reveal a predominant positive perception among the majority of students toward mobile banking in Shariah banks. They view it as an effective tool for managing financial transactions, emphasizing a high level of security. Furthermore, students acknowledge the convenience of accessing information related to Shariah banking. The study not only sheds light on students' preferences for Shariah mobile banking services but also provides practical implications for Shariah banks to enhance their services. Recognizing and aligning with these positive perceptions can significantly contribute to the improvement of Shariah-compliant banking services. In essence, the study underscores the importance of understanding student perspectives in shaping and refining mobile banking services in the context of Shariah-compliant banking.  
Aspek Pemasaran dari Produk Apple Terhadap Peningkatan Keuntungan Perusahaan Apple Muhammad Irsyad Fadhil; Muhammad Miftah Al-Qahtani; Angga Dwi Prasetyo; Dini Vientianty
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4736

Abstract

Apple has become a global highlight, particularly due to the products they release. Their products have generated significant profits for the company, especially in terms of marketing and customer loyalty to the Apple brand. This study uses a descriptive research approach. Apple has spent a considerable amount of money marketing their first products, driven by Steve Jobs as the company's leader when they launched their initial products. This is similar to their best-selling product, the iPhone, which has numerous strengths and weaknesses in the global market. Apple continues to strive to maintain a high standard for their iPhone compared to other companies. Therefore, companies engaging in marketing do not always need to spend large amounts, especially if their brand has been well-established for a long time and offers high-quality products.
Co-Authors Angga Dwi Prasetyo Deri Kurniawan Dini Vientianty Muhammad Miftah Al-Qahtani Nurhaliza Nurhaliza