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All Journal Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif TELPAR
Maria Ulfah Catur Afriasih
Politeknik Negeri Media Kreatif
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Social Sciences

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ANALYZING SOCIALLY RESPONSIBLE CONSUMPTION IN INDONESIAN CUSTOMERS BEHAVIOR Maria Ulfah Catur Afriasih
Jurnal Ilmiah Publipreneur Vol 9, No 2 (2021): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v9i2.439

Abstract

                                                                ABSTRACT                                                              The dominance of foreign products for environmentally friendly products in Indonesia can be seen from the large market share of foreign products. This creates a tendency for emotional factors, namely consumer behavior, to affect what they buy and will therefore create a sense of social responsibility for consumers when consuming a product. This will also have an impact on the level of customer loyalty, and the impact is very positive; they will repurchase. This study was conducted to raise five important issues, namely: how is the picture of consumer behavior and socially responsible consumption formed?. The research method used is the descriptive method. As many as 100 consumers were sampled in a several month. The sampling techniques Descriptive and explanatory surveys are commonly utilized. The method examines data was making use of path analysis. Based on the results, it can be concluded that there is a fairly high influence between customer behavior and socially responsible consumption, which means that the three variables have a strong correlation. As a result, the corporation must educate and socialize the public about the necessity of green cosmetics that bring greater benefits.Keyword: SRC, green consumption, customer behavior
STRATEGI PEMASARAN KARYA MAHASISWA UNTUK DIADOPSI MASYARAKAT MENGGUNAKAN MEDIA PERIKLANAN DENGAN DIGITAL MARKETING Dwi Mandasari Rahayu; Maria Ulfah Catur Afriasih
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.625

Abstract

Proses pembelajaran mahasiswa di saat pandemi mengalami perubahan menjadi daring dengan tetap mengerjakan tugas dan mengumpulkan karya. Belum ada yang mewadahi atau memfasilitasi karya tersebut untuk dapat diperkenalkan kepada masyarakat. Adaptasi terhadap perubahan dan pemanfaatan teknologi informasi memiliki peranan penting. Termasuk dalam bidang periklanan juga sudah beradaptasi dengan kemajuan teknologi. Media Periklanan menggunakan digital marketing untuk dapat diakses oleh masyarakat di berbagai wilayah. Hal ini juga bisa menjadi peluang yang baik untuk memasarkan dan memperkenalkan karya yang dihasilkan mahasiswa kepada masyarakat. Tujuan membuat strategi dengan menggunakan digital marketing untuk memperkenalkan dan mempromosikan segala bentuk karya mahasiswa yang kreatif dan inovatif kepada masyarakat. Dengan demikian dapat meningkatkan awarness sehingga karya tersebut dapat diadopsi oleh masyarakat. Metode yang digunakan dalam penelitian menggunakan metode kualitatif. Teknik pengumpulan data yang digunakan yaitu studi pustaka, observasi, wawancara dan kuesioner. Adapun tahapan pelaksanaan penelitian terdiri dari Pengumpulan Data, Edukasi Digital Marketing, Pengembangan Model Digital marketing, Implikasi Penerapan Digital Marketing dan Evaluasi.  Berdasarkan hasil penelitian maka dapat  disimpulkan bahwa media periklanan dengan menggunakan digital marketing dapat untuk memperkenalkan dan mempromosikan karya mahasiswa Polimedia kepada masyarakat. Dengan demikian dapat meningkatkan awarness masyarakat sehingga karya tersebut dapat diadopsi oleh masyarakat. 
ANALYSIS OF CONSUMER PREFERENCES AND TRAVEL BEHAVIOR IN JAKARTA'S TOURISM DISTRICTS TO HELP MAKE PROMOTIONAL PROGRAMS Maria Ulfah Catur Afriasih; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.655

Abstract

Domestic travelers, also known as local tourists, made 603.2 million trips in 2021, according to the Central Statistics Agency (BPS). This figure grew from the previous year, when it was up 14.95 percent from 524.57 million trips. This research aims to examine Jakarta Tourist's preferences and customer behavior as part of attempts to develop a more successful tourism marketing strategy. It is also an attempt to understand market characteristics and desires in order to become a significant reference in the marketing of cultural tourist goods and the development of promotional programs. A field survey was done in Jakarta to aid in the implementation of the analysis and get the best possible findings. The sample approach utilized in this study was non-probability sampling using the online survey method since the data collection technique employed online questionnaires with the aid of Google Forms utilizing the self-administrated questionnaire method. Online surveys are conducted with uncontrolled distribution, meaning that the questionnaire can be completed by anybody, anywhere. The screening questions in the questionnaire, however, decide whether the responder is included in the sample. With a total score of 856, the top five consumer preferences for picking the most popular tourist locations include tourist attractions with plenty of rides, utilizing air transportation, going on culinary excursions, and staying at hotels Keyword: consumen preferences, consumer behaviour, local tourism
PENGARUH KELENGKAPAN FASILITAS RECEIVING HOTEL X TERHADAP KINERJA KARYAWAN: Indonesia Ramadhan, Zahran Ivan; Afriasih, Maria Ulfah Catur; Putri, Liza Amalia
Jurnal Perhotelan dan Pariwisata Vol 2 No 1 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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Abstract

Receiving is a department that is responsible for the process of receiving goods and equipment for hotel operations. The success of receiving in maintaining the quality of goods when receiving goods is also influenced by the completeness of facilities for receiving goods at receiving.The purpose of this study was to determine the Effect of Hotel X Receiving Facilities on Employee Performance. The population of this study was 33 employees of Hotel X. Data collection techniques used a Google Form questionnaire, conducting observations, documentation, and conducting research on literature studies. This research method is descriptive analysis with a quantitative approach. Data analysis used is a correlation test, determination test, and t test. The results of the study showed that the significance value of 0.844 means there is a significant influence, meaning the level of closeness of the relationship between variables can be said to be strong. So it can be concluded that Ha is accepted, Ho is rejected, then there is an influence between Receiving Facilities on Employee Performance at Hotel X. Hotel X should be able to provide complete and adequate receiving facilities both in terms of facilities and infrastructure, because the availability of complete receiving facilities can support employee work productivity. Keywords: Facilities, Employee Performance
PENGARUH EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN DI MORRISSEY HOTEL JAKARTA Nurhaliza, Cornelia Putri; Afriasih, Maria Ulfah Catur; Dwilanisusantya, Carissa
Jurnal Perhotelan dan Pariwisata Vol 2 No 2 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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Abstract

This study aims to examine the influence of employee engagement on employee performance at Morrissey Hotel Jakarta. A quantitative approach was employed using descriptive analysis methods. The study involved 62 respondents, consisting of both permanent and contract employees. Descriptive analysis revealed that the level of employee engagement was classified as very high, with the vigor dimension being the most dominant. However, the results of the simple linear regression analysis indicated that employee engagement did not have a significant effect on employee performance, as shown by a significance value of 0.054 (p > 0.05). These findings suggest that although employee engagement is high, it is not sufficient to enhance performance without support from other external factors. Therefore, the null hypothesis (H₀) is accepted, and the alternative hypothesis (H₁) is rejected. Keywords: Employee Engagement, Employee Performance, Simple Linear Regression, Human Resources, Morrissey Hotel Jakarta
PENGARUH PROMOSI TERHADAP BRAND AWARENESS UNTUK MENINGKATKAN MINAT BELI KONSUMEN DI THE BAKERY HOTEL WYNDHAM CASABLANCA JAKARTA Kusrini, Setiya; Afriasih, Maria Ulfah Catur; Pinandoyo, Dimas Bayu
Jurnal Perhotelan dan Pariwisata Vol 3 No 1 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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Abstract

Promotion is a key marketing strategy used to communicate product value to consumers. In the hospitality industry, brand awareness significantly affects consumer decision-making. This study aims to examine the effect of promotion on brand awareness and its impact on purchase intention at The Bakery Wyndham Casablanca Jakarta Hotel. Theoretical concepts include promotion as a marketing communication tool and brand awareness as a factor influencing consumer behavior. This research uses a quantitative approach with an associative design. Data were collected from 100 respondents through questionnaires using simple random sampling. Analytical methods include validity and reliability tests, descriptive statistics, and path analysis with SPSS version 25. The results show that promotion positively and significantly affects brand awareness, and brand awareness significantly influences purchase intention. Additionally, promotion indirectly affects purchase intention through brand awareness as a mediating variable. These findings emphasize the importance of consistent and targeted promotion to enhance brand recognition and drive consumer buying decisions. Keywords: Promotion; Brand Awareness; Purchase Intention; Consumer Behavior; Hospitality
Co-Authors Dwi Mandasari Rahayu Dwilanisusantya, Carissa Kusrini, Setiya Muhamad Ridwan Nurhaliza, Cornelia Putri Pinandoyo, Dimas Bayu Putri, Liza Amalia Ramadhan, Zahran Ivan