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All Journal Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif TELPAR
Maria Ulfah Catur Afriasih
Politeknik Negeri Media Kreatif
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KELENGKAPAN FASILITAS RECEIVING HOTEL X TERHADAP KINERJA KARYAWAN: Indonesia Ramadhan, Zahran Ivan; Afriasih, Maria Ulfah Catur; Putri, Liza Amalia
Jurnal Perhotelan dan Pariwisata Vol 2 No 1 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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Receiving is a department that is responsible for the process of receiving goods and equipment for hotel operations. The success of receiving in maintaining the quality of goods when receiving goods is also influenced by the completeness of facilities for receiving goods at receiving.The purpose of this study was to determine the Effect of Hotel X Receiving Facilities on Employee Performance. The population of this study was 33 employees of Hotel X. Data collection techniques used a Google Form questionnaire, conducting observations, documentation, and conducting research on literature studies. This research method is descriptive analysis with a quantitative approach. Data analysis used is a correlation test, determination test, and t test. The results of the study showed that the significance value of 0.844 means there is a significant influence, meaning the level of closeness of the relationship between variables can be said to be strong. So it can be concluded that Ha is accepted, Ho is rejected, then there is an influence between Receiving Facilities on Employee Performance at Hotel X. Hotel X should be able to provide complete and adequate receiving facilities both in terms of facilities and infrastructure, because the availability of complete receiving facilities can support employee work productivity. Keywords: Facilities, Employee Performance
PENGARUH EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN DI MORRISSEY HOTEL JAKARTA Nurhaliza, Cornelia Putri; Afriasih, Maria Ulfah Catur; Dwilanisusantya, Carissa
Jurnal Perhotelan dan Pariwisata Vol 2 No 2 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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This study aims to examine the influence of employee engagement on employee performance at Morrissey Hotel Jakarta. A quantitative approach was employed using descriptive analysis methods. The study involved 62 respondents, consisting of both permanent and contract employees. Descriptive analysis revealed that the level of employee engagement was classified as very high, with the vigor dimension being the most dominant. However, the results of the simple linear regression analysis indicated that employee engagement did not have a significant effect on employee performance, as shown by a significance value of 0.054 (p > 0.05). These findings suggest that although employee engagement is high, it is not sufficient to enhance performance without support from other external factors. Therefore, the null hypothesis (H₀) is accepted, and the alternative hypothesis (H₁) is rejected. Keywords: Employee Engagement, Employee Performance, Simple Linear Regression, Human Resources, Morrissey Hotel Jakarta
PENGARUH PROMOSI TERHADAP BRAND AWARENESS UNTUK MENINGKATKAN MINAT BELI KONSUMEN DI THE BAKERY HOTEL WYNDHAM CASABLANCA JAKARTA Kusrini, Setiya; Afriasih, Maria Ulfah Catur; Pinandoyo, Dimas Bayu
Jurnal Perhotelan dan Pariwisata Vol 3 No 1 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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Promotion is a key marketing strategy used to communicate product value to consumers. In the hospitality industry, brand awareness significantly affects consumer decision-making. This study aims to examine the effect of promotion on brand awareness and its impact on purchase intention at The Bakery Wyndham Casablanca Jakarta Hotel. Theoretical concepts include promotion as a marketing communication tool and brand awareness as a factor influencing consumer behavior. This research uses a quantitative approach with an associative design. Data were collected from 100 respondents through questionnaires using simple random sampling. Analytical methods include validity and reliability tests, descriptive statistics, and path analysis with SPSS version 25. The results show that promotion positively and significantly affects brand awareness, and brand awareness significantly influences purchase intention. Additionally, promotion indirectly affects purchase intention through brand awareness as a mediating variable. These findings emphasize the importance of consistent and targeted promotion to enhance brand recognition and drive consumer buying decisions. Keywords: Promotion; Brand Awareness; Purchase Intention; Consumer Behavior; Hospitality
Co-Authors Dwi Mandasari Rahayu Dwilanisusantya, Carissa Kusrini, Setiya Muhamad Ridwan Nurhaliza, Cornelia Putri Pinandoyo, Dimas Bayu Putri, Liza Amalia Ramadhan, Zahran Ivan